Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지

The Effect of Demographic Factors on Children' Wear Buying Pattern, Media and Information Utilization, and Design Preference (paper no.2)

  • Koo, In-Sook (Dept., of Consumer Life Information, College of Human Ecology, Chung Nam National University)
  • Received : 2010.10.19
  • Accepted : 2010.11.29
  • Published : 2010.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

Keywords

References

  1. Koo Insook(2006), "A study on the shirt style preference and the shirt purchase attitude", Journal of Fashion Business, 10(2), pp. 40-59.
  2. Yoo Jinkyung(2003), "The global strategy for infants & children'wear brand : Focused on the Fashion Outsourcing", Seoul Women's University doctoral dissertation, pp.30-34.
  3. Park Joohee, Nam Yunja(2009), "Children's Wear Design Considering Physical Changes of Children and Fashion Preferences of Children and Parents", Journal of Korean Society of Clothing and Textiles, 33(4), pp.598-610. https://doi.org/10.5850/JKSCT.2009.33.4.598
  4. Ha Jongkyung(2005), "A Study on the Baby`s Wear Purchase Behavior according to the Shopping Orientation of Missy Women", Journal of Korean Association of Human Ecology, 14(5), pp.805-812.
  5. Rhee Junghi(2005), "A study on Image Perception and Preference of Fashionable Clothing of Schoolchildren", The Research Journal of Culture & Costume, 13(1), pp.75-86.
  6. Lee Kyunghwa, Na Sooim(1998), "Effect of Consumer's Characteristic and Involvement on Infant`s Clothing Purchasing Behavior", The Research Journal of Culture & Costume, 6(4), pp.50-61.
  7. M. Eckman, M. L. Damhorst, Kadolph(1990), "Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel", Clothing and Textiles Research Journal, 8(2), pp. 13-22. https://doi.org/10.1177/0887302X9000800202
  8. Nancy Stanforth, William Hauck(2010), "The effects of ethical framing on consumer price perceptions", Journal of Fashion Marketing and Management, 14(4), pp.615-623. https://doi.org/10.1108/13612021011081779
  9. Ryan Mary Shaw(1996), Clothing: A study in human behavior, New York: Holt, Rinehart & Winston, Inc. pp.34-51.
  10. Tammy R. Kinley(2010), "Fit and shopping preferences by clothing benefits sought", Journal of Fashion Marketing and Management, 14(3), pp. 397-411. https://doi.org/10.1108/13612021011061852
  11. Tammy R. Kinley, Bharath M. Josiam, Fallon Lockett(2010), "Shopping behavior and the involvement construct", Journal of Fashion Marketing and Management, 14(4), pp. 562-575. https://doi.org/10.1108/13612021011081742
  12. Kim Minjeoung, Sharron J. Lennon(2005), "The effects of Customers' Dress on Salesperson's Service in Large-Sized Clothing Specialty Stores", Clothing & Textile Research Journal, 23(2), pp.78-87. https://doi.org/10.1177/0887302X0502300202
  13. Lee Eunjung, Lee Eunyoung(2002), "A study on the Shopping Attitude and the Apparel Purchase Behavior of Korean High-Income Consumers", Journal of the Society of Costume, 52(7), pp.57-69.
  14. Ann Marie Flore, Sara J. Kadolph, Jennifer Paff Ogle(2005), "Promoting criticle thinking product development : connections between textile science and consumer's aesthetic value", Clothing and Textiles Research Journal, 23(4), pp. 207-321.
  15. Veena Chattaraman, Nancy Ann Rudd(2006), "Preferences For Aesthetic Attributes in Clothing as a Function of Body Image, Body Cathexis and Body Size", Clothing & Textile Research Journal, 24(1), pp.46-62. https://doi.org/10.1177/0887302X0602400104
  16. Paek Soae(1986), "Effect of Garment Style on the Perception of Personal Traits". Clothing and Textiles Research Journal, 5(1), pp.10-16. https://doi.org/10.1177/0887302X8600500102
  17. Lim Sookja(2001), Fashion Products and Consumer Behavior, Kyomunsa, p.74.
  18. Lauren R. Bailey. Seock Yookyoung(2010), "The relationships of fashion leardership, fashion magazine content and loyalty tendnecy", Journal of fashion Marketing and management, 14(1), pp.39. https://doi.org/10.1108/13612021011025429
  19. Oh Hyunjoo, Cynthia R. Jasper(2006), "Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Models", Clothing & Textile Research Journal, 24(1), pp.15-32. https://doi.org/10.1177/0887302X0602400102
  20. Chowdhary, Usha(1988), "Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability", Clothing and Textiles Research Journal, 7(1), pp.23-30. https://doi.org/10.1177/0887302X8800700105
  21. Eckman. M, Damhorst, Kadolph(1990), "Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel", Clothing and Textiles Research Journal, 8(2), pp.13-22. https://doi.org/10.1177/0887302X9000800202
  22. Elizabeth Bye, Lyndsie Hakala(2005), "Sailing Apparel for Women : A Design Development Case Study", Clothing & Textile Research Journal, 23(2), pp.45-55.