Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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Exploratory Study on the Media Coverage Trends of Personal Information Issues for Corporate Sustainable Management

  • Dabin Lee (Dept. of Security Convergence, Chung-Ang University) ;
  • Yeji Choi (Dept. of Security Convergence, Chung-Ang University) ;
  • Jaewook Byun (Dept. of Security Convergence, Chung-Ang University) ;
  • Hangbae Chang (Dept. of Industrial Security, Chung-Ang University)
  • 이다빈 ;
  • 최예지 ;
  • 변재욱 ;
  • 장항배
  • Received : 2024.05.27
  • Accepted : 2024.07.11
  • Published : 2024.08.31
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Abstract

Information power has been a major criterion for wealth disparity in human history, and since the advent of the Fourth Industrial Revolution, referred to as the data economy era, personal information has also gained economic value. Additionally, companies collect and analyze customer information to use as a marketing tool, providing personalized services, making the collection of quality customer information crucial to a company's success. However, as the amount of data held by companies increases, crimes of stealing personal information for financial gain have surged, making corporate customer information a target for criminals. The leakage of personal information and its circumstances lead to a decline in corporate trust from the customer's perspective, threatening corporate sustainability with falling stock prices and decreased sales. Therefore, companies find themselves in a paradoxical situation where the utilization of personal information is increasing while the risk of personal information leakage is also growing. This study used the news big data analysis system, BIG KINDS, to analyze major keywords before and after media coverage on personal information leaks, examining domestic media coverage trends. Through this, we identified the impact of personal information leakage on corporate sustainability and analyzed the connection between personal information protection and sustainable corporate management. The results derived from this study are expected to serve as foundational data for companies seeking ways to enhance sustainable management while increasing the utilization of personal information.

Keywords

Acknowledgement

This research was supported by the Chung-Ang University Graduate Research Scholarship in 2024 and grant funded by the Korea government(MOE) (2024 government collaboration type training project[Information security field], No. 2024 personal information protection-006).

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