• 대한통합의학회지
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• 제4권2호
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• pp.109-120
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• 2016

Purpose : This study surveyed the relationship between the dietetic behaviors of high school students and nutrition information available from mass media thereby suggesting the way of improving the dietetic health promotion of adolescents. Method : This study surveyed coeducational high school students in S region. 220 questionnaires have been collected and analyzed, which is statistically significant as in other previous studies. The survey lasted for one month, March 14 through April 14 in 2016. The statistical analysis was performed by using the windows version 21.0 of SPSS. Primarily, the frequency analysis and descriptive statistics was carried out on the general information, the usage and confidence of mass media, and the diabetic behaviors of respondents. t-Test and One-way ANOVA were adopted to clarity the mass media usage and diabetic behaviors of respondents for general characteristics. Result : The statistical analysis on the diet usage of mass media among high school students shows that famous restaurants(Response rate 51%) and diet control(20%) are highly evaluated, but disease prevention(15%) is low. Regarding the dietetic information acquisition, the mass media including TV, radio, and Internet appear as main information carriages (p<.001). The confidence in mass media are analyzed in the relation with 10 dietetic behaviors, and 4 items(meal amount: p<.011, vegetable intake: p<.005, protein intake: p<.003) are inversely related to the mass media, which means regular intake party is less dependent of the exterior information. The seaweed(p<.017) intake is statistically significant in confidence level. Conclusion : To increase the interest and the health promotion of students, the dietetic information need to be offered in mass media and education course.

• 대한지역사회영양학회지
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• 제24권5호
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• pp.363-373
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• 2019

Objectives: This study examined the effects of dietary education experience (home, school, and mass media) on food consumer information literacy. Methods: The study subjects were 454 adult consumers who answered a structured questionnaire. The questionnaires addressed the subjects' demographics, dietary education experience (home, school, and mass media), and food consumer information literacy. The data were analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and multiple regression analysis using SPSS Win 24.0. Results: First, the scores of mass media education experience were 3.41 ± 0.64, which was the highest, and 3.15 ± 0.74 for school education experience, which was the lowest. Second, the level of sub-literacies (task definition, information seeking strategy, location and access, use of information, synthesis, and evaluation) showed scores of 3.20 ± 0.72 ~ 3.47 ± 0.68, which were slightly higher than the median. The synthesis literacy was the highest, as opposed to the information seeking strategy literacy, which was the lowest. The location and access and synthesis literacy were higher in women. Third, a significant positive(+) relationship was observed between all sub-literacies and each of three dietary education experiences (home, school and mass media). According to multiple regression analysis, the major variables influencing the sub-literacies of food consumer information literacy were home education, mass media, and school education in that order. Conclusions: The dietary education experience was the highest through mass media. The factor that showed the highest food consumer information literacy was synthesis. The factors influencing the food consumer information literacy were dietary education experience through home, school, and mass media.

• 한국언론정보학보
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• 제67권
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• pp.119-151
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• 2014

커뮤니케이션학에서 통약가능한 이론적 대중매체체계론이 부재하다는 점은 비교연구를 비롯한 경험연구에서 난점으로 남아있었다. 본 연구는 하버마스의 2단계 사회론을 수정한 수정된 2단계 사회론을 바탕으로 정적 일반대중매체체계론을, 루만의 경계이론과 들뢰즈 가타리의 배치이론을 종합한 경계배치이론을 바탕으로 동적 일반대중매체체계론을 제안한다. 정적 일반대중매체체계론에서 대중매체체계는 일반화된 언어를 조정매체로 하는 문화체계의 하위사회체계로서 여타 하위사회체계 및 생활세계와 상호침투한다. 동적 일반대중매체체계론에서 대중매체체계는 다른 모든 하위사회체계의 경계로서 하위사회체계의 자기관계적 관찰을 생활세계에 의한 타자관계적 관찰과 접목시킨다. 또 대중매체체계는 체계와 생활세계 간의 상호침투를 매개한다. 특히 대중매체체계에서의 수행은 체계를 생활세계로 탈영토화하고 생활세계를 체계로 재영토화한다. 일반대중매체체계론은 다양한 경험적 대중매체체계론에 통약가능성을 제공해주고 편향되게 연구대상을 설정하지 않도록 도움을 줄 것으로 기대된다.

• 한국환경교육학회지:환경교육
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• 제9권1호
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• pp.30-38
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• 1996

The purpose of this study was to survey on the awareness of teachers and students to mass media as a source for school environmental education. This study was performed with the questionnaire to 179 teachers who participated in certificate in-service training for $\ulcorner$Environment$\lrcorner$subject and to 635 students(primary: 177, middle: 179, high school students: 279). The results derived from this study were as follows: First, most teachers(86.6%) evaluated that mass media's effects on students were high and positive in terms of school environmental education, thus they thought that the application necessity and possibility of mass media for environmental education were so too. Second, many teachers evaluated that more program related with environment had to be produced(57.0%) and disseminated, and information on them had to be apprised teachers to activate school environmental education(44.1%). Third, both teachers(87.1%) and students(70.4%) evaluated that audio-visual media such as television, video, movie was better than others for environmental education because audio-visual media could be more realistic and dynamic(T: 48.0%, S: 41.7%). Fourth, we found that as the result of statistical analysis, students's friendliness. credibility and preference on media were different to school classes. But we could not analize the relationship between factors for the limit of sample.

• 한국언론정보학보
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• 제47권
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• pp.23-49
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• 2009

본 연구의 목적은 매스미디어의 위기 타개 및 개혁을 위한 규범이론의 내용과 범위를 제안하는 것이다. 이를 위하여, 허친스 보고서와 함께 허친스 보고서를 사상적 토대로 한 기존의 사회적 책임이론 관련 논의를 검토하여 한계점 및 시사점을 살펴보았다. 허친스 보고서는 매스미디어의 책임과 어카운터빌리티를 도덕적 법적 의무로 제시하였으며 미디어와 시민의 상호 협력관계 속에서 적극적 자유 이행이 가능하다고 보았다. 하지만, 사회적 책임이론에서 미디어의 책임은 어카운터빌리티에 관한 논의가 결여된 채, '기능', '자율적 윤리', '자율규제'를 중심으로 논의되어 소극적 자유로서의 한계를 노출해왔다. 따라서 자율규제나 기능주의적 접근에 의한 미디어의 사회적 책임 논의를 미디어 어카운터빌리티를 기반으로 한 적극적 자유 개념으로 확장할 필요가 있다. 그리고 사회적 토론과 합의를 거쳐 사회적 책임의 내용과 범위를 도출해 내야 한다. 허친스 보고서가 권고한 미디어카운터빌리티는 매스미디어가 시민사회와의 상호 커뮤니케이션을 통해서 '사회적 자율규제'를 실천하기 위한 민주적 방안으로서, 그리고 사회적 책임이론에 내재되어 있는 한계 극복을 위해 유용하다. 따라서 다원적 미디어 시스템 하에서 미디어 환경 개선과 신뢰 회복을 도모하기 위해서는 각각의 미디어 특성에 걸맞은 사회적 책임 그리고 어카운터빌리티의 내용 및 범위를 명확히 하기 위해 논의를 확장해야 한다.

• 대한지역사회영양학회지
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• 제3권3호
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• pp.454-465
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• 1998

This study was to investigate the recognition level of food contamination with residual pesticides and hazardous heavy metals from 365 male and female adults in Taejon area using questionnaires. Among the recognizing level of residual pesticides in overall foods, 69.1% were 'serious', 25.6% were 'average' and 5.3% were 'not serious'. Over 94.7% of the subjects recognized residual pesticides pollution infoods. for hazardous heavy metals in food, 47.8% responsed as 'serious', 40.5% as 'average' and 11.8 as ' not serious' . Over 88.3% of the subjects recognized contaminated pesticides seriously in fruits, 72.1% in vegetables and 51.7% in cereals, whereas 55.7% of the subjects recognized hazardous heavy metal contamination seriously in fruits, 53.4% in vegetables, 40.8% in fishes and shellfishes and 35.0% in seaweeds. The subjects recognized residual pesticides contamination more seriously in overall foods, cereal, potatoes and starches, bean, vegetables and fruits, whereas hazardous heavy metal contamination was recognized more seriously in fishes and shellfishes, and seaweeds food groups. Comparisons were shown based on individuial's occupation. Farmer, forester, iner and fisher showed the lowest recognizing level of food contamination in most food groups. The mean score of the dietary effect by mass media's information on food contamination from residual pesticides and hazardous heavy metals were 3.51±0.96 out of 5 points. By Duncan's multiple range test, sex, age, marriage, food cost per month, concerns about health and nutrition knowledge showed significant differences in the mean effect score at p<0.05. According to a pesticides contamination in several food groups were affected by food cost per month, mass media's information on food contamination, health status, and concerns about health, But a recognition level of hazardous heavy metals in food were affected by income and, food cost per month mass media's information on food contamination, health status, concern about health and nutrition knowledge. People who need to take extreme precautions of food contamination were in order of producers, government officials, homemakers, the consumer's association and consumers.

• 한국조리학회지
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• 제18권5호
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• pp.176-189
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• 2012

본 연구는 학부모를 대상으로 어린이 식생활 안전관리 특별법에 대한 효과적인 교육 홍보방법을 알아보기 위해 실시되었다. 조사대상자인 학부모는 특별법 주요 문항을 대부분 숙지하고 있는 것으로 조사되었다. 안전한 어린이 기호식품 선택을 위해 가장 중요한 항목은 '어린이 기호식품의 기준 규격을 강화해야 한다'로 나타났다. 어린이 식생활 안전지수 관련 문항은 어린이 식생활 안전분야를 가장 중요하게 생각했고, 전업주부와 핵가족은 어린이 식생활 안전분야를 (p<.01), 대가족은 어린이 식생활 영양분야를 더 중요하게 생각했다. 어린이 식생활 안전관리에 대한 정보취득 경로는 주로 대중매체와 가족 및 친구로 나타났고, 월수입이 높을수록 전문서적을, 30세 이상~50세미만은 대중매체를, 대졸의 경우 시민사회단체를 더 많이 활용하는 것으로 조사되었다(p<.05). 어린이 식생활 안전교육을 받게 될 경우 위생적인 식생활 정보와 가공식품영양표시제정보를 주로 희망하는 것으로 나타났고, 전업 주부는 가공식품영양표시제정보에, 직장인은 위생적인 식생활 정보에 더 많은 관심을 보였다(p<.05). 어린이 식생활 안전관리 특별법을 학부모들에게 알리는 방법에 대해서는 TV, 라디오 등 방송매체를 통한 홍보와 학교 교육을 통한 홍보가 효과적이라고 생각하고 있었다. 연구결과 어린이 식생활 안전에 대한 정보를 얻는 경로와 학부모들이 생각하는 특별법에 대한 효율적 홍보방법으로 대중매체가 영향을 많이 미치고 있는 것으로 나타났으므로 앞으로 어린이 식생활 안전관리 특별법을 홍보하는데 있어서 유의해야 할 부분이라고 사료된다.

• 한국실내디자인학회논문집
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• 제28호
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• pp.3-10
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• 2001

The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

• Asian Journal for Public Opinion Research
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• 제5권3호
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• 지식경영연구
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• 제16권3호
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• pp.81-102
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• 2015

With the rapid development of digital media, there has been a huge change in a way of communication, a process of information diffusion and a role of traditional media. Not like mass media, social media enables users to generate and tap into the opinions of a larger world. From that reason, social media is impacting marketing strategies. However, still social media marketing researches just focus on case study, analysis of users motivation or analysis of power user's usage pattern. Word-of-mouth has always been important especially in marketing area. In social media, word-of-mouth depends on each user that's why this research focuses on individual user's activity in SNS. I defined 4 factors (produce, diffusion, network size, activity of network size enlarge) that are effect on activity and verified hypothesis by multiple regression analysis, hierarchical regression analysis and moderated multiple regression.