• Culinary science and hospitality research
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• v.9 no.4
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• pp.98-112
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• 2003

Approximately 0.7 millions dining business exist all over the country and the industry gains 33 trillions sales every year. Although the characteristics, preference factors, and consuming trends of the consumers in this area are diverse and unpredictable than those in other segments, it is actual that the industry has not been divided as a specified market suited to the real state of affairs in the nation. Therefore, in order for appropriate marketing strategies, it will be necessary to focus on extending product classification, diversifying brands, health marketing, and marketing by ages, by generations, and by life patterns. In addition, economically superior position can be established by subdividing strategies meeting various needs and expectations of consumers.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.133-152
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• 2007

As interior and exterior environments change rapidly with the modern IT technology, the strategies related to marketing activities which enhance the library competition have been demanded. Although many previous studies have been conducted to improve the satisfaction of the library users and to increase the use rate, only few studies focused on the marketing strategy to elevate the library performance. With suggestion of a systematic framework related to the strategies, this study aims to analyze not only the interior and exterior factors which impact on the library marketing strategies, but the strategies which may influence on its performance. To achieve this objective, we adopted a comprehensive survey targeting the various types of our domestic libraries. On the basis of the results, we proposed a guideline for the strategy operation for the librarians to enhance the library performance.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.300-310
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• 2011

The purpose of this study was to examine the relationship between internal marketing, organizational commitment and business performance. Therefore this study is helped to build the strategies that is more efficient internal marketing and organizational commitment for the hospital business. A cross-sectional design was used, with a convenience sample of 284 registered nurses from two university hospitals, two general hospitals and two maternal-child hospital in one region. Collected data were analyzed by descriptive statistics, Pearson's correlation coefficient and multiple regression through the SPSS WIN program. The predicting factors for communication and organizational commitment had the explanation power of 41.5% in business performance by the individual. The hospital size, compensation and segmentation system comprise about 53.2% of business performance by the organizations. So, nursing leaders should be interest in the strategies for good business performance. It is possible that they implement the policies to suitable internal marketing strategies and the program to improve organizational commitment for nurses.

• Journal of Korean Society for Atmospheric Environment
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• v.17 no.E4
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• pp.163-168
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• 2001

Estimating the emission rate of VOCs from a gasoline industry at national level can be a challenging take even though the estimation is mean-based. However, using the procedures in the US EPA AP-42 guidelines, it is possible to approximate the mean industry emission rate once enough data are available. However, this estimate can be misled in the sense that there exist many stochastic factors in the EPA\\`s estimation procedures and also throughout the marketing channels of gasoline industry. Addressing the stochasticity problem in EPA\\`s procedure is hard to tackle because the detailed data needed to execute the estimation are not usually available even from refiners. Instead, this research tries to stay focused on the second type of stochasticity issue, raised from the mean0based metrological and marketing practice data collected from the 4 major refiners. To do so emission raters from each marketing channels (8 marketing points by 3 transportation types and by storage facilities of 4 refiners) are estimated monthly, following AP-42 procedures and using Tank 4.0. Once these estimates are acquired, the distribution of VOC emission rate for each marketing channel of all 4 refiners is estimated through simulation method using @Risk. The mean-based emission rates are weighted by company quantities to estimate the emission rate from the whole gasoline industry. Simple economic implication is provided, based on the result. This study found that, on the mean-bases, about 0.66% of gasoline marketed are evaporated into air. Considering the stochasticity in the estimation, about 90% of simulation results fell into the range of 0.65 to 0.68%. For 90% chance, the estimated economic loss is $54.65 million to $57.17 million, not counting the cost caused by air quality degradation and associated health impact.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2305-2312
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• 2012

Rapid evolutions in recent years related to IT (information technology) which has been exceedingly developed make it possible to utilize its application in broad fields as providing a convenient way to gather and to reuse information. As smart phones have been sporadic nowadays which boost increase of SNS in real-time making more dynamic, it is becoming more worthful as a marketing tool in the field of fashion area. In this study, we have explored some case studies in which they are actively using Facebook. We have selected 10 fashion brands to compare their activities in boards containing 'notice', 'like this', 'people talking about this' and 'event'. We also conduct the correlation analysis between the indicators above, using Spearman's rank correlation coefficient. As a consequence, we can confirm that 'notice' highly correlates with 'like this', but we cannot find any other correlations between the other factors. As a reasult, marketing in Facebook is more efficient communication way between the companies and customers than using other current mass media, it shows that SNS in fashion marketing could be an innovative solution to overcome current limitations caused probably by lack of communications.

• Journal of the Korean Dietetic Association
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• v.13 no.3
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• pp.277-294
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• 2007

The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.411-427
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• 2014

The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.19-39
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• 2010

The growth of T/S cargoes maintained a highly upward trend by an increase of throughputs of North Chinese ports in the early 2000s. Recently, however, it has fallen dramatically due to large developmental projects of infrastructures for North Chinese ports. Despite this situation, an increase rate of T/S cargoes between Korean and Japanese ports is showing relatively high by 8 to 9 percent. Therefore this study pursues to choose objectives for marketing target of a total of 23 ports in the west of Japan by analyzing factors like a trade characteristics with Busan ports, an increase rate, a market share and a fluctuation rate of throughputs. The result of this study shows that Moji, Niigata, Naha, Shimonoseki and Kanazawa port are selected as the objectives for core marketing and Hakata, Akita, Tokuyama, Imari, Ishikari and Sakata port are chosen as ports for continuous marketing.

• Journal of Convergence for Information Technology
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• v.11 no.12
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• pp.211-220
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• 2021

In this study, we intend to investigate the effect of cosmetic companies' planning actions for green marketing campaigns on their intention to participate and their actions. To this end, a survey was conducted and a total of 186 questionnaires were analyzed. The main results are as follows. The three factors of planned behavior, attitude, subjective norm, and perceived behavior control, all had a significant effect on participation intention and participation behavior, and subjective norm was found to have the greatest influence. In addition, it was found that participation intention had a significant effect on participation behavior. Therefore, in order to activate the green marketing campaign, it is necessary to study the marketing method that can inform the people around the participation method, recommend the participation in the campaign, and recommend it.

• Journal of the Korea Society of Computer and Information
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• v.14 no.5
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• pp.195-200
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• 2009

This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.