• 제목/요약/키워드: market color trends

검색결과 41건 처리시간 0.28초

국내 패션 시스템에서 패션 트렌드 정보 예측의 영향력 (Influence of Fashion Trend Forecasting on Korean Fashion System)

  • 정다운;김성은;하지수
    • 한국의류학회지
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    • 제46권6호
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    • pp.963-986
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    • 2022
  • This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

A Comparative Analysis of Street Fashion Colors between Beijing and Seoul: The Case of Summer 2012

  • Bae, Soo-Jeong;Jung, Jee-Won
    • 유통과학연구
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    • 제11권11호
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    • pp.13-18
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    • 2013
  • Purpose - This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012. Research Methodology - The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors. Results - The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors. Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism. Conclusions - This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.

국내외 자전거용 의류 전문 브랜드의 상품색과 한국 소비자의 의류 선호색 비교 (Comparison between Color of Cycling Clothing Brands and Color Preference of Korean Consumers)

  • 정훈실;서예지;추선형;김영인
    • 복식
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    • 제67권3호
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    • pp.1-14
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    • 2017
  • Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

인테리어 쇼룸에 전시된 벽지의 CMF 디자인 경향 연구 -2019년 뉴욕 D&D Building 사례를 중심으로 - (CMF Design Trends of Wall-covering for Interior Showrooms: A Case Study of New York D&D Building in 2019)

  • 이준한;김선미
    • 패션비즈니스
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    • 제23권4호
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    • pp.1-12
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    • 2019
  • The study investigated trends in wall-covering displays in interior design stores. Although studies reported design trends at well-known exhibitions overseas such as Heimtextil and Maison objet, many different cases present actual realistic design flows. This study analyzes the actual market flow rather than design as an exhibition concept, and presents the interior CMF trends in 2019. The CMF design of wall-covering displayed in New York D&D Building in 2019 can be summarized as follows: W was the most frequently seen show-window, but like R, which is a strong color, it is also used to convey surrealistic images. The store entrance was designed to attract consumers' attention inside, and was constructed to reflect the actual trend. In the 2019 New York market, the wall-covering of Gray and YR were displayed through the shop entrance to suggest substantial sales. In addition, the demand for gold metallic wall-covering is significant as gold was strong in many forms. This study represents a valuable resource to identify trends in wall-covering from 2017 to 2019 compared with previous studies. This study represents a valuable foundation for a wide range of topics related to the use of wall-covering for interior decoration.

팬톤 올해의 컬러와 메이크업 기법을 적용시킨 아트메이크업 작품연구 (A Study on Art Makeup Works that Applied Pantone Color of the Year and Makeup Techniques)

  • 이설하;김혜균
    • 패션비즈니스
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    • 제26권3호
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    • pp.19-32
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    • 2022
  • This study aimed to analyze the relationship between makeup and Pantone color by reflecting the visual elements of modern people who react sensitively to trends, and to research and propose art makeup using various techniques based on the results. The scope of this study was the last 5 years for researching trend colors. The range of colors was from 2016 to 2020, and the research method was designed after examining makeup trends using Pantone colors from 2016 to 2020; the characteristics of color and trend makeup were analyzed to design art makeup using various techniques. With respect to research data, literature review was conducted on the makeup design using Pantone colors with trend makeups. By referring to data in Pantone's official website, the characteristics and meanings of each color were analyzed. Based on research data, illustrations were made and makeup was designed and suggested. According to the study results, one-color makeup created a stable and uniform mood as a whole and could highlight the characteristics of each color. On the other hand, the makeup design that mixed Pantone colors harmonized the complementary colors and created an original and beautiful makeup design. The researcher identified the relationship and characteristics of trend colors and makeup and suggested various techniques, and expects that by linking the effect of trend color with makeup, designs and visual effects that go beyond the limits of the makeup market will be suggested and expanded.

2010/11년 F/W 겨울 서울시와 다롄시의 스트리트 패션에 나타난 여성 의복색 비교 분석 (An Compatative Analysis on the Color Trend of Women's Street Fashion in Seoul and Dalian on 2010/11 F/W)

  • 오현아;김윤아;배수정
    • 복식
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    • 제62권2호
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    • pp.103-121
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    • 2012
  • The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

온라인 게임 캐릭터 복식 색채와 패션 트렌드 색채의 비교 분석 (Comparative Analysis of On-Line Game Characters' Costumes and Fashion Trend Color)

  • 신하나;이민선;유지헌
    • 복식문화연구
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    • 제18권3호
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    • pp.436-451
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    • 2010
  • The purpose of this study is to come up with ways that cooperate between on-line game design and fashion design by analyzing trend color and on-line game character's costume color in on-line game. As for the research methodology, First, on-line games were selected with reference to www.ranky.com. Second, 2009 SS trend color palettes suggested by Copenhagen International Fashion Fair was used as a criterion of fashion trend. Third, on-line game character's costume colors were analyzed in relation to the degree of reflection of trend and the game character's type. The results are as follows. Each on-line game character costume's colors were made in accordance with typical character types. But we can find a one-to-one correspondence between fashion trend colors and game character costume's colors. That's because both trends and character types are the results of the continuing interactions between human-beings and societies. In comparison with fashion trend colors, game character costume colors are partly raw and inharmonious. Therefore, it is necessary to apply fashion trend color in game character costume design for enhancing competitiveness in the world market.

제주 갈옷 상품의 현황 및 실태조사 연구 (Research and Survey Gal-ot Product in Jeju)

  • 안수민;이혜주
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.520-531
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    • 2014
  • Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a comprehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the production process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various experiencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

대구 섬유 .패션산업의 대미주 수출 경쟁력 강화 방안 - 미국유행색협회(CAUS)와의 공동조사를 통하여- (Strategy to Enhance Competitiveness of Textile & Fashion in Taegu Exporting U.S. Market - through Joint Research with the Color Association of the US (CAUS) -)

  • 박명애;한영아
    • 복식문화연구
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    • 제9권4호
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    • pp.616-628
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    • 2001
  • The purpose of this research is to create a polyester sample book that serves as a point of reference that exporters in the Taegu area can allude to when exporting to the U.S. By getting this project off the ground, we can expect to make a worthy contribution to the manufacture of high-quality, value-added fashion & textile goods. The research was conducted as follows. First, a study was carried out in the local market ensued by consumer surveys with regards to consumer attitude on man-made fibers, market researches, and interviews with experts, all in conjunction with the Color Association of the U.S. Also, a diverse array of fabric swatches were collected from Manhattans fabric wholesalers and then classified by color and fabric type fur the sample book. In short, this research found that man-made fibers have full marketability in the U.S. Thus, in order for Taegus synthetic textile firms to be successful in exporting to the US, it is essential that they come up with fabrics that have properties resembling natural fibers such as having a soft hand, natural sheen, smooth draping, and diverse textures as well as being in line with the current trends. In addition, it is also necessary to develop fabrications that are versatile and functional. Thus, by developing innovative fabrications, the synthetic textile business will turn toward the production of high-quality synthetics and will also provide a platfrom for strengthening the competitive edge of Koreas textile & fashion business.

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MZ 세대 부모를 겨냥한 S/S 유아동복 텍스타일 디자인 개발 -여아복을 중심으로- (Development of Textile Design for S/S Children's Clothing Targeting MZ Generation Parents -Focusing on Girlswear-)

  • 김해밀;김칠순
    • 패션비즈니스
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    • 제28권4호
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    • pp.93-112
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    • 2024
  • Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.