Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Development of Textile Design for S/S Children's Clothing Targeting MZ Generation Parents -Focusing on Girlswear-

MZ 세대 부모를 겨냥한 S/S 유아동복 텍스타일 디자인 개발 -여아복을 중심으로-

  • Haemil Kim (Dept. of Textile & Clothing Design, Kyung Hee University) ;
  • Chilsoon Kim (Dept. of Textile & Clothing Design, Kyung Hee University)
  • 김해밀 (경희대학교, 텍스타일.패션디자인학과) ;
  • 김칠순 (경희대학교, 텍스타일.패션디자인학과)
  • Received : 2024.08.12
  • Accepted : 2024.09.20
  • Published : 2024.09.30
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Abstract

Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.

Keywords

References

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