• Journal of the Korean Institute of Plant Engineering
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• v.23 no.4
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• pp.39-50
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• 2018

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.548-559
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• 2011

The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.3
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• pp.1-6
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• 2005

This study tried to identify factors influencing on customer's trust in Mobile Commerce Sites. Four factors were found ; transaction security, site image, navigation usability, payment convenience. These factors showed strong correlations with customer's trust. Implications of the study and further research issues are discussed.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.351-368
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• 2001

◆ 이동 인터넷 기반의 무선 전자상거래 ◆ 무선 디바이스 사용ㆍ 인터넷 기반 휴대전화, 무선 기반 PDA 등. ◆ 보안 및 인증, 사용자 인터페이스가 중요한 문제임 ◆블루투스(Bluetooth) 기술을 내장한 휴대전화, PDA, 노트북 등의 장비가 m-commerce 시장을 더 활성화 시킬 것으로 예상됨. ◆ H-commerce를 위한 무선 인터넷 플랫폼으로는 WAP, MME(Microsoft ME), i-Mode 등이 있음. WAP - 011, 017, 019 MME - 016, 018 i-Mode : 일본 NTT 도코모(중략)

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2004.06a
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• pp.29-34
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• 2004

본 연구에서는 Mobile Commerce(M-커머스) 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 기업이미지, 검색기능성 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 M-커머스 사이트의 현재 또는 잠재 고객들을 대상으로 직접 설문조사를 통해 M-커머스 사이트의 신뢰도에 영향을 미치는 요인을 식별해냄으로써 고객과의 신뢰형성을 위해 최우선적으로 고려해야 할 방향을 제시하고 M-커머스의 활성화에 기여하고자 한다.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.06a
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• pp.305-314
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• 2001

본 논문해서는 m-커머스의 대표적인 성공 사례로 꼽히고 있는 NTT DoCOMo의 i-mode 서비스에 초점을 맞추어 성공요인과 그러한 성공을 이끌어 내는데 결정적인 역할을 담당한 웹 페이지 기술언어에 대해 살펴보았다. 분석 결과에 근거하면, i-mode 서비스의 대대적인 성공은 끊임없이 Positive Feedback의 계기를 만들어 냄으로써 가능하게 되었는데, 그것은 다름 아닌 C-HTML이라는 웹페이지 기술언어의 채용이 많은 역할을 하고 있다.

• The KIPS Transactions:PartD
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• v.12D no.3 s.99
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• pp.493-498
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• 2005

With the advances of wireless technologies and mobile computing, m-commerce is being realized for several mobile devices such as PDAs and mobile phones. Currently, service contents in m-commerce are usually newly written to meet specific characteristics of the target mobile devices, thus requiring formidable efforts. Therefore, we should exploit the Internet product information currently being provided for e-commerce. However, bringing the Internet product to mobile devices is far from straightforward due to the many limitations of mobile devices such as little memory, small displays, low processing speeds, and so forth. In this paper, we first suggest a new model to effectively adapt the Internet product information for mobile phones. We then suggest a mobile system to implement the model. We then design and implement the system. Finally, we give experiments on the system.

• The Journal of Korean Association of Computer Education
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• v.6 no.3
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• pp.27-36
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• 2003

Rccommender systems are being used by an ever-increasing number of E-Commerce sites to help consumers find products to purchase. Recommender Systems offer a technology that allows personalized recommendations of items of potential interest to users based on information about similarities and dissimilarities among different user' tastes. However, despite enormous interest in recommender systems, both the number of available published techniques and information about their performance are limited. In this paper. we design and implement an M-Commerce recommendation systems using the past buying behavior of the consumer, consumer information, and association rule mining.

• Journal of Fashion Business
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• v.18 no.1
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• Journal of Korea Multimedia Society
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• v.6 no.5
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• pp.849-860
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• 2003

As mobile device is becoming more popular, E-Commerce changes into M-Commerce. Especially, IMT-2000 (International Mobile Telecommunication 2000) service is prepared for M-Commerce and this has USIM (Universal Subscriber Identity Module) as a core of certification of individuality and transactions. As a result, the area of mobile service going to expand by USIM. But, mobile services using USIM leave much to be desired, and developed application don't variety. In this paper, for the efficient design of USIM, the structure of USIM and protocol is analyzed, and secure payment solution in USIM is proposed. Specially, offline payment system is proposed for the verification of proposed protocols including security, saving, and calculation of balance. finally, the simulation of proposed payment system on USIM is performed using Java Card.