Journal of the Korean Institute of Plant Engineering (대한설비관리학회지)

The Korean Institute of Plant Engineering (대한설비관리학회)
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What Drives Mobile Commerce? Determinants of Behavioral intents to Adopt m-Commerce

  • Chung, Lak-Chae (Industrial Channels and Logistics, Kongju National University) ;
  • Hwang, Inkeuk (Industrial & Systems Engineering, Kongju National University)
  • Received : 2018.11.29
  • Accepted : 2018.12.14
  • Published : 2018.12.31
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Abstract

This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

Keywords

Acknowledgement

Supported by : Kongju National University

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