• 제목/요약/키워드: luxury goods

검색결과 104건 처리시간 0.022초

전북 지역 여대생의 에고노미 성향이 셀프 메이크업 및 외모관리 행동에 미치는 영향 (Effects of Egonomy Tendency on Their Self-makeup and Appearance Management Behavior of University Women in Jeonbuk Province)

  • 박효원;김용숙
    • 복식문화연구
    • /
    • 제19권6호
    • /
    • pp.1372-1384
    • /
    • 2011
  • The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.

최근 국내외 패션에 나타난 느리게 살기 운동의 영향 (The 'Be Slow'Movement and Its Impact on the Current Fashion)

  • 김윤희
    • 복식
    • /
    • 제52권6호
    • /
    • pp.165-179
    • /
    • 2002
  • This paper begins with the thesis that the so-called 'Be Slow' Movement has not only affected the contemporary life style but also the current fashion trend in the West as well as in Korea. The influence of the 'Be Slow' Movement on the everyday life of Western and Korean society can be documented by recent books, news reports, and many articles from various kinds of mass media and fashion magazines since the year 2000. The results of this study can be summarized as follows. First. the 'Be Slow' Movement is a new cultural phenomenon and very different from that of the past century. It has emerged very recently and it could affect the life style o( its followers for a long period of time. Second, the influence of 'Be Slow' Movement on everyday life can be witnessed in many behavioral choices. such as the preference of organic food and natural cooking for food and the preference of rural life and a green patch of land for housing. Some aspects of the way of rearing the children and long-term planning of one's life are also under the influence of 'Be Slow' Movement. In a way. the life style Proposed by the 'Be Slow' Movement is somewhat similar to that of 'Bobos'. Third, the influence of 'Be Slow' Movement on the current fashion trend can be observed in the appreciation of time-consuming labour and increased usage of D.I.Y. clothing. The higher value of fashion goods with handcrafted part or scarce luxury item are good examples of the influence by the 'Be Slow' Movement. One can say that the 'Be Slow' Movement is not retrogression, but a re-creation of time and space to be grateful for one's life. Thus, it is not anti-technology but a commercialism with technology in order to enhance the quality of life and to place people in the center of production and consumption. Consequently, one may say that the 'Be Slow' Movement is a appropriate and affluent way of living.

공익연계마케팅과 명품브랜드태도 관계연구 - 한국의 체면중시문화를 중심으로 - (A Study on Relationship between Cause Related Marketing and Luxury Brand - On the Perspective of Financial Attitude -)

  • 이재진;윤성용
    • CRM연구
    • /
    • 제4권1호
    • /
    • pp.1-18
    • /
    • 2011
  • 삶의 수준이 높아지면서 명품의 대중화 성향이 강해지고 있다. 이에 따라 보편화된 고객관계를 위한 전략이 수반되어야 한다. 명품브랜드구매는 고객의 상징적 편익 추구와 관련되고 이러한 사회적 욕구에 우리나라 사람들이 보다 민감하게 반응할 수 있다. 이는 우리의 체면중시 문화와도 맞물려있다. 또한 공익과 소비의 관계도 고객들이 브랜드를 지속적으로 구매하고 호의적 이미지를 연상케 하는 중요한 대(對)고객 커뮤니케이션이다. 본 논문은 명품구매와 관련한 상징적 편익추구의 측면에서 공익과 연계하여 가치를 제고할 수 있고 여기에 한국인의 체면의식이 민감한 요인으로 작용할 수 있다고 판단하였다. 이러한 실질적, 심리적 고려를 통해 명품브랜드에 대한 고객과의 지속적 고객 관계를 형성할 수 있다. 본 연구는 한국인의 체면중시문화가 명품태도에 미치는 영향과 공익연계마케팅이 명품태도에 미치는 영향에 대해 실증하기로 한다.

  • PDF

북한의 광물 수출과 품목별 수입: 대중무역을 중심으로 (The Effects of North Korea's Mineral Export on Various Imports)

  • 김다울;김민정;김병연
    • 경제분석
    • /
    • 제26권2호
    • /
    • pp.72-113
    • /
    • 2020
  • 이 연구는 1995년 1분기부터 2019년 3분기까지의 북·중무역 자료를 사용하여 북한의 가장 중요한 외화획득 원천이었던 광물 수출과 품목별 수입 간의 관계를 공적분, 벡터자기회귀모형, 그리고 충격반응함수를 통하여 분석하였다. 연구 결과에 따르면 광물 수출은 수입품 중 식품, 연료, 자본재류 중간재와 공적분 관계를 가지는 것으로 추정되었다. 한편, 벡터자기회귀 분석 결과 광물 수출에 구조변화가 있었던 2010년 3분기 전후로 광물 수출과 품목별 수입의 단기적인 관계에서 상반된 결과를 발견할 수 있었다. 구조변화 이전에는 수입 충격이 광물 수출에 영향을 준 반면 구조변화 이후에는 광물 수출 충격이 차량, 섬유류 중간재, 기타 중간재, 사치재 수입을 증가시키는 것으로 추정되었다. 본 연구의 추정결과는 2010년 이후 급증한 북한의 광물 수출이 북한의 경제성장에 기여할 가능성과 한계를 동시에 보여준다. 광물 수출이 식품, 연료 등의 필수재와 더불어 자본재류 중간재와 공적분 관계를 가지며, 단기적으로는 자본재 수입과 각종 중간재 수입을 증가시킨다는 점은 광물 수출이 경제성장에 기여할 가능성을 보여준다. 그러나 기계설비자산 등 자본량 축적에 필요한 자본재 수입과의 장기균형관계는 발견되지 않았으며, 단기적 영향도 차량수입 증가에 국한된 것으로 추정되어 광물 수출에 의한 성장효과는 제한적이었을 것으로 평가된다.

모더니즘과 포스트모더니즘 관점에서 본 퍼스트레이디 패션 스타일 비교연구 - 재클린 케네디와 미셸 오바마를 중심으로 - (The Comparative Study of the First Ladies' Fashion Style from a Perspective of Modernism and Postmodernism - Centering around Jacqueline Kennedy and Michelle Obama -)

  • 이미숙
    • 복식
    • /
    • 제63권8호
    • /
    • pp.14-26
    • /
    • 2013
  • The purpose of this study is to compare and analyze Jacqueline Kennedy and Michelle Obama's fashion style from a perspective of modernism and postmodernism. The method utilized in this study was first, to examine the properties of modernism and postmodernism. Next, we explored the types of role performance of the first ladies and the application of their fashion as an aid to their roles through the precedents of the research concerning modernism and postmodernism. The results of the study are as follows. First, there was a trend of formalism and anti-formalism. Jacqueline Kennedy made her public appearances wearing a formal dress in order to express the first lady's authoritarian figure of restrained elegance. The fashion of the first lady aspired to formalism. Meanwhile, Michelle Obama followed more of a free style by eschewing the typical formality of the first lady. She created diverse styles utilizing a variety of items, which were not interrupted by form or by using heterogeneous items. Second, there is a trend of elitism and populism. While Jacqueline Kennedy preferred only haute couture designers' costume in order to show the prestige and dignity of the upper class, Michelle Obama patronized unknown designers' clothing or mid-level casual brand goods that the public favors in order to interact with the public through her fashion. Third, while modernism regards totality or unity to be important, postmodernism puts an emphasis on the eclecticism by pursuing complexity and diversity through the deconstruction of an indigenous genre. In case of Jacqueline Kennedy, this tendency featured monotone clothing color, which presented a unified full set dress that excluded decoration. Michelle Obama, in contrast, mixed and matched formal dresses and a casual cardigan or felicitously mixed luxury brand or low to middle priced brand goods.

성형태도, 신체편향성, 외모에 대한 사회문화적 태도가 의복행동에 미치는 영향 (The Effects of Attitudes toward Cosmetic Surgery, Body Value Inclination, and Sociocultural Attitudes toward Appearance on Clothing Behavior)

  • 정미실
    • 한국의류학회지
    • /
    • 제36권10호
    • /
    • pp.1125-1136
    • /
    • 2012
  • This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

쇼윈도우 디스플레이 경향에 관한 연구 - 강남지역 백화점을 중심으로- (A Study on the Trend of Show window Display - Focused on department of kangnam area -)

  • 권양숙
    • 한국실내디자인학회논문집
    • /
    • 제38호
    • /
    • pp.233-240
    • /
    • 2003
  • The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space.dow space.

한국 e-Biz 시장의 핵심성공요인 성숙도 측정 (Measurement of CSF's Maturity for Korean e-Biz Market)

  • 홍현기
    • 한국콘텐츠학회논문지
    • /
    • 제7권7호
    • /
    • pp.161-170
    • /
    • 2007
  • 국 내외적으로 e-비즈니스는 일반적인 상거래 유형으로 자리 잡고 있다. 최초 e-비즈니스는 전자상거래라는 용어로 시작되었다. 그러나 점점 단순한 전자상거래보다 포괄적인 전자상거래 방식으로 변화되었다. 이러한 시점에서 한국의 e-비즈니스 시장에 대한 연구를 통해 성숙된 e-비즈니스 시장의 진입과 세계시장을 이끌 수 있는 토대를 마련하고자 한다. 이를 위해 한국 시장의 e-비즈시장 활성화를 위한 핵심성공요인의 성숙 단계를 측정하였다. 시간의 흐름에 따라 변화되는 핵심성공요인 의 중요도를 측정하여 한국 시장에서의 e-비즈니스의 활성화의 수준을 분석하였다. 이를 통해, 향후 e-비즈니스 시장의 발전 방향을 예측하고, 이에 대응할 수 있는 방안을 제공하고자 한다.

성형태도, 자아존중감, 신체이미지와 의복행동간의 관계 (The Influence of Aesthetic Surgery Attitude, Self-Esteem and Body Image on Clothing Behavior)

  • 정미실;이금실
    • 대한가정학회지
    • /
    • 제45권7호
    • /
    • pp.131-140
    • /
    • 2007
  • The purpose of this study was to examine the influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Subjects were 356 female college students in Seoul. The data obtained were analyzed by reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis and t-test. The major results of this study were as follows: First, five factors of aesthetic surgery attitude were identified: risk tolerance of aesthetic surgery, need of aesthetic surgery, image improvement via aesthetic surgery, keeping the secret of aesthetic surgery, and others' expectation of aesthetic surgery. Second, significant relationships were found between body image and clothing behavior, and self-esteem and body-enhancement of clothing. Also, risk tolerance of aesthetic surgery, need of aesthetic surgery, and image improvement via aesthetic surgery had a significant correlation with clothing behavior. Third, the most important variable which affected the aesthetics and body-enhancement of clothing was body image. The entertainer imitation behavior of clothing was influenced by need of aesthetic surgery, body image, keeping the secret of aesthetic surgery, risk tolerance of aesthetic surgery, and image improvement via aesthetic surgery. Preference for luxury goods of clothing was influenced by need of aesthetic surgery and body image. Body-enhancement of clothing was influenced by body image, image improvement via aesthetic surgery, and self-esteem.

우리나라 소비자의 피복비 지출구조 변화양상과 결정요인에 대한 종적 연구(제2보) (The Change of Clothing Expenditures and its Determinants in Korean A Time-series Analysis (Part ll))

  • 정수진;이은영
    • 한국의류학회지
    • /
    • 제21권7호
    • /
    • pp.1139-1152
    • /
    • 1997
  • Clothing consumption expenditure (UX) data of Korean consumers during the period of 1965 to 1993 were analyzed by time series analysis technique. According to the results of regression analysis, current income and UX of the year before showed most significant influences on the current UX. This means that the absolute and permanent income hypotheses can be accepted in case of clothing expenditures. However the effect of income decreased as the economy developed. The relative price of clothing had weak or no influence on clothing expenditures. It was also found out that CSX of the year before, the change of income, relative price of clothing ware the factors that affected clothing expenditures. From the estimation of Houthakker-Taylor state adjustment model, a negative stock coefficient was obtained. That is, clothing is subject to an inventor effect and Korean consumers regard clothing as one of the durable goods. To define whether clothing is a "luxury" or a "necessity", income and relative price elasticity of clothing expenditures were estimated. Income elasticity of clothing is slightly below 1.0 in case of national aggregate expenditures, and slightly above 1.0 in case of urban consumers' expenditures. Income elasticity has declined over time. Meanwhile the coefficient of price elasticity is not significant, indicating that the relative price of clothing have little connection with clothing expenditure.lothing expenditure.

  • PDF