• Journal of Korean Society of Industrial and Systems Engineering
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• v.13 no.21
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• pp.29-41
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• 1990

An assessment of risk in industrial and urban environments is essential in the prevention of accident and in the analysis of situations which are hazardous to public health and safety. The risk imposed by a particular hazard increases with the likelihood of occurence of the event, the exposure and the possible consequence of that event. In a traditional approach, the calculation of a quantitative value of risk is usually based on an assignment of numerical values of each of the risk factors. Then the product of the values of likelihood, exposure and consequences called risk score is derived. However vagueness and imprecision in mathematical quantification of risk are equated with fuzziness rather than randomness. In this paper, a fuzzy set theoretic approach to risk analysis is proposed as an alternative to the techniques currently used in the area of systems safety. Then the concept of risk evaluation using linguistic representation of the likelihood, exposure and consequences is introduced. A risk assessment model using approximate reasoning technique based on fuzzy logic is presented to drive fuzzy values of risk and numerical example for risk analysis is also presented to illustrate the results.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 1998.10a
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• pp.61-68
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• 1998

It has become important to evaluate the qualitive reliability and condition assessment of existing structural systems in order to establish a rational program for repair and maintenance. Since most of if existing structural system may suffer from defect corrosion and damage, it is necessary to account for their effects in fuzzy reliability analysis, In this paper, an attempt is made to develope a reliability analysis for damaged structural systems using failure possibility theory. Damage state is specified in terms of linguistic valiables using natural language information and numerical information, which are defined by fuzzy sets. Using a subjective condition index of failure possibility and information of the damage state is introduced into the calculation of failure probability. The subjective condition index of quantitative and qualitative analysis method is newly proposed based on the fuzzy set operations, namely logical product, drastic product, logical sum and drastic sum

• Journal of Information Processing Systems
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• v.14 no.3
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• pp.727-739
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• 2018

This study evaluates the viewpoints of user focus incidents using microblog sentiment analysis, which has been actively researched in academia. Most existing works have adopted traditional supervised machine learning methods to analyze emotions in microblogs; however, these approaches may not be suitable in Chinese due to linguistic differences. This paper proposes a new microblog sentiment analysis method that mines associated microblog emotions based on a popular microblog through user-building combined with spectral clustering to analyze microblog content. Experimental results for a public microblog benchmark corpus show that the proposed method can improve identification accuracy and save manually labeled time compared to existing methods.

• Journal of the Korea institute for structural maintenance and inspection
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• v.3 no.2
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• pp.233-240
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• 1999

Even though the recent construction safety disasters not only result in the loss inside construction sites but also become to a large public disasters, safety activities are managed in an irrational way and safety rules are ignored in the construction sites which leads to occur same type of disasters repeatedly. In this paper, a fuzzy set theoretic approach to risk analysis is proposed as an alternative to the techniques currently used in the general construction projects safety. Then the concept of risk evaluation using linguistic representation of the likelihood, exposure and consequences is introduced. A risk assessment model using approximate reasoning technique base on fuzzy logic is presented to drive fuzzy values of risk and numerical example for risk analysis is also presented to illustrate the results.

• Cross-Cultural Studies
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• v.50
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• pp.103-130
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• 2018

This research aims to explore the associated linguistic features and functions of Chinese as used for business trading purposes, and which is based on a discourse analysis through a case in which a Korean buyer and a Chinese supplier have exchanged Internet based e-mails. The research questions include first, the linguistic functions and characteristics of Chinese shown as identified in this trade case through e-mails, second, the use of Chinese trade specific terms, and third, the apparent and dynamic negotiation strategies that are identified as followed by the cultural value systems which are used for resolving interest conflicts and issues between the buyer and supplier in the course of negotiating business contracts between two parties. The participants of this research pertain to a Korean buyer, James and a Chinese supplier, Sonya. The associated data consists of 74 e-mails exchanged between the two parties, initiated in an effort to begin and complete a trade item, in this case namely the product of napkin holders. The research for the study is based on the discourse analysis and empirically analyses models of Chinese linguistic functions and features. The findings are the following. First, as identified, the specific Chinese functions used and sequenced in this trade case are of a procedure, request, informing, negotiation and persuasion. Second, the essential trade terms used in this business interaction involve the relevant issues of 1) ordering and price negotiating, 2) marking the origin of the products, 3) the arrangement of the product examination and customs declaration for the anticipated import items, 4) preparation of the necessary legal documents, and 5) the package and transport of the product in the final instance. Third, the impact of the similarities and differences in the cultural value systems between Korea and China on the negotiations and conflict resolution during a negotiated contract between two parties are speculated in terms of the use of culturally based techniques such as face-saving and the utilization of uncertainty-avoiding strategies as meant to prevent misunderstandings from developing between the parties. The concluding part of the study discusses the implications for a practical Chinese language education utilizing the linguistic functions and features of the Chinese culture and language strategies as useful in business associations for trading purposes, and the importance of intercultural communication styles based on similar of different identified cultural values as noted between two parties.

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• Journal of the Korea Society of Computer and Information
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• v.3 no.2
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• pp.131-138
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• 1998

In usual statistical data analysis, we describe statistical data by exact values. However, in modem complex and large-scale systems, it is difficult to treat the systems using only exact data. In this paper, we define these data as fuzzy data(ie. Linguistic variable applied to make the member-ship function.) and Propose a new method to get an analysis of fuzzy survey data based on the maximum entropy Principle. Also, we propose a new method of discrimination by measuring distance between a distribution of the stable state and estimated distribution of the present state using the Kullback - Leibler information. Furthermore, we investigate the validity of our method by computer simulations under realistic situations.

• Language and Information
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• v.4 no.1
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• pp.97-109
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• 2000

Application systems of natural language processing such as machine translation system must deal with actual texts including the full range of linguistic phenomena. But it seems to be impossible that the existing grammar covers completely such actual texts because they include disruptive factors such as long sentences, unexpected sentence patterns and erroneous input to obstruct well-formed analysis of a sentence. In order to solve analysis failure due to the disruptive factors or incorrect selection of correct parse tree among forest parse trees, this paper proposes two-level computational grammar which consists of a constraint-based grammar and an error-tolerant grammar. The constraint-based computational grammar is the grammar that gives us the well-formed analysis of English texts. The error-tolerant computational grammar is the grammar that reconstructs a comprehensible whole sentence structure with partially successful parse trees within failed parsing results.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.317-335
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• 1994

The purpose of this thesis is to analyze the relation of the mentalistics linguistics and costume, and to clarify the relationship between language as psychological expressions and costume to understand the phenomena of human costume behavior more deeply and comprehensively. As for the analysis of he costume phenomena, Noam Chomsky's psychological linguistic theory were applied to costume system. In this respect, particularly, by means of Chomsky's later theory(1965), the costume behavior were analyzed. The followings are the findings of the analysis : 1. The Syntactic Component: (※ See Full-Text) 2. The Semantic Component. The costme behavior is similar to a language system. Just as one morpheme or a phrase and phrases make different sentences, so various methods wearing costume make different sentences, so various methods wearing costume make different forms is costume. Language and costume have dictionary entry showing the meaning of vocabulary, and rules combining the individual meaning of the dictionary entry to complete the sentence.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.53-63
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• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.