• Journal of Energy Engineering
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• v.29 no.1
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• pp.85-99
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• 2020

This article analyzes the influence of sectoral system of innovation(i.e. technological regime, market demand, networks, and institution) on innovative performances(i.e. product-, process-, organizational-, marketing-, and environmental- innovation) in Korean environmental industry, conducting a multiple regression analysis based on survey data from 201 Korean environmental companies. As the results, product innovation is positively influenced by internal technology accumulation and market demand response, while not affected by external knowledge utilization, market competition, networks among market and non-market agents, government support and regulation. Process innovation is positively influenced by internal technology accumulation, networks among non-market agents and regulation, but not by external knowledge utilization, market demand response, market competition, networks among market agents, and government support. While organizational innovation is positively influenced by internal technology accumulation, external knowledge utilization and regulation, it is not affected by market demand response, market competition, networks among market and non-market agents, and government support. While marketing innovation is positively influenced by internal technology accumulation, networks among non-market agents, and government support, it is not affected by external knowledge utilization, market demand response, market competition, networks among market agents, and regulation. Environmental innovation is positively influenced by external knowledge utilization and regulation, but negatively influenced by market competition. It is not affected by internal technology accumulation, market demand response, networks among market and non-market agents, and government support. Such results suggests the following policy implications. First, it is necessary to expand the sphere of relating markets through the application of convergence technology, new regulations, and overseas markets. Second, reinforcing ecosystems among environmental market agents through demand-linked joint R&D should be revitalized. Third, it is needed to strengthen more supporting policies rather than regulation. This article has the limitation of using the survey data. And further researches on the environmental sectoral system of innovation structure itself will be tried.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.18-29
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• 2005

The study is to find the relationship between brand concept consistency and the consumer attitude toward the extended brand and the moderating roles of knowledge, involvement and typicality on their relationships in the food-service industry. In the severely competitive market, brand extension strategy has become a key strategy to the companies that are trying to expand in the new market and to cut down the marketing cost. First , the similarity which is measured by consistency of brand concept has a positive effect on the consumer attitude toward the extended brand. Second, the knowledge on the original brand has moderating effect on the relationship between consistency of brand concept and the consumer attitude toward the extended brand. More knowledge brings on more favorable attitudes.

• Korean System Dynamics Review
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• v.6 no.2
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• pp.95-116
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• 2005

The purpose of this study is to analyze the structure of renewable energy market in order to deploy more renewable energy in Korea on the basis of information asymmetry between suppliers and demanders. To attain this purpose we develop the model to analyze and simulate the renewable market using system dynamics. This model is developed not to forecast the accurate size of market but to learn more structure of market using our limited data, mental model and knowledge of market.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.407-416
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• 1998

The purpose of this study was to examine the effects of brand knowledge on evaluations of brand extensions in fashion market. Here, consumer knowledge toward the parent brand was based on the brand and on the company which introduced the brand. The brand extensions were classified into brand-name extension and corporate-name extension. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure brand extension evaluations and brand knowledge in terms of familiarity, use experience and self-assessed knowledge, evaluations of the attributes and attitudes based on the brand and corporate. Employing a sample of 621 women, data were analyzed by t-test. Major findings of this study are summarized as follows; 1) The higher the level of brand knowledge such as brand familiarity, brand use experience and self-assessed brand knoil- edge was, the higher positive effects were on the evaluations of brand-name extension. Also, evaluations of brand attributes and brand attitude positively influenced the evaluations of brand-name extension. 2) The higher the level of corporate knowledge such as corporate familiarity and use experience of product manufactured by the company was, the higher positive effects were on the evaluations of corporate-name extension. Also, evaluations of corporate attributes and attitude on corporate positively influenced the evaluations of corporate-name extension. These results demonstrate that positive knowledges and affects on the parent brand are transferred to its extended product through categorization process.

• Knowledge Management Research
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• v.14 no.5
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• pp.55-79
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• 2013

This study primarily focused on the opportunity realization process of a korean venture firm based on university. This research examined the relationship between entrepreneurial intent and organizational learning produced in a sustainable opportunity realization process with technology/market domain shifts. Therefore, this research explores the determinants of sustainable growth of a venture firm at the organizational level and suggests optimal solutions for promoting entrepreneurial intent and opportunity realization for many entrepreneurs. The results showed that CEO's entrepreneurial intent is a key driving factor that can positive impacts on opportunity recognition and organizational learning based on university's expertise. Furthermore, the orientation of a entrepreneur can affect venture's technology/market domain shift through the advanced technological knowledge of university. In conclusion, this research sheds light on the growth of a venture firm based on university suggesting more customized solutions for many entrepreneurs. Implications for the results and the future directions are discussed.

• Knowledge Management Research
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• v.14 no.3
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• pp.1-13
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• 2013

This study investigates how relational activities within MNC network affect knowledge transfer and performance of subsidiary. We separated the possible relationships between headquarter and overseas subsidiaries by support level, interaction level, and conflict level, and compared the impact on knowledge transfer, and performance. To understand the knowledge sharing, development and performance, we use structural equation modeling to analyze data from subsidiaries in China.

• Knowledge Management Research
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• v.10 no.3
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• pp.81-98
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• 2009

The purpose of this study is to investigate the effect of Hallyu(Korean Wave) and marketing mix elements on brand equity based on the Korean cosmetic brand in China Market. It will provide the constructive suggestions to build Korea brand equity in overseas market through empirical research. At the beginning of this study, in order to analyze the effect of Hallyu and marketing mix elements on brand equity, we studied literature reviews on relationships between brand equity and marketing mix elements, culture, Hallyu and its influences on marketing. And then, we set up the research model, hypotheses and variables. The chosen variables to investigate are price premium, price deals, store image, distribution intensity, advertising, Hallyu, perceived quality, brand loyalty, brand awareness/associations, and brand equity. The results of the study reveal that Hallyu and advertising had a positive influence on perceived quality, brand loyalty and brand awareness/associations, but the other marketing elements had partial influence. All of perceived quality, brand loyalty and brand awareness/associations showed positive effects on brand equity. Additionally, theoretical and managerial implications of brand equity and Hallyu based on the results of this study are discussed. And limitations and future research issues are also presented.

• The Journal of Fisheries Business Administration
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• v.29 no.2
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• pp.47-64
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• 1998

This paper seeks to find out possibility of introducing market order into Korean fisheries regulatory system. Hayek tells us that market order is equivalent to spontaneous order, while regulations are man-made order created based on incomplete knowledge. He also sees market competition as a discovery procedure of knowledge and information. From this perspective is discussed Korean fisheries regulatory reform-particularly issues of establishing property right on fishery resources. It appears that there is quite a large room for substituting market functions for the regulations regarding fishery resources management, even though fishery resources have a very nature of common pool. Advanced fisheries suggest that successful regulatory reform require a well-prepared strategic plan and check list. In addition, the government should be able to secure sufficient monitoring and surveillance power and to play an important role as a fair supervisor.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.587-601
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• 2015

The purposes of this study were to segment outdoor wear market based on consumer knowledge and consumer demand for function/design development, and to examine the differences of demographic characteristics and purchase behavior among the segmented markets. Data were collected using a questionnaire survey. Respondents were adults aged over 20 and who have experiences of purchasing outdoor wear. The survey was made up of the questions on consumer knowledge to outdoor wear, consumer demand for product development, purchase behavior, and demographic characteristics. Frequency analysis, descriptive analysis and chi-squared test were used to conduct the data analysis on 454 questionnaires. The results of this study were as follows. It showed that the consumer knowledge was a little high and the consumer demands for function/design development were high. Six segmented markets based on consumer knowledge and consumer demand for function development were significantly different in terms of gender, income, purchase frequency and total item holdings. Also, six segmented markets based on consumer knowledge and consumer demand for design development were significantly different in terms of age, income, purchase frequency, purchase objective, purchase place and total item holdings. Compared to the segmented markets based on the consumer demands for product development, the gender was the key of the marketing strategies for the segmented markets by the consumer demand for function development while the age was the one in the markets by the consumer demand for design development. After considering all the results, the characteristics of the segmented markets were made out and the marketing strategies were established.

• International Commerce and Information Review
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• v.12 no.2
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• pp.325-355
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• 2010

Knowledge-based exporting companies in Korea have reached a stage to develop new technological innovation and to pioneer new markets. But, developing new technologies and launching new products require an enormous sum of money for Research and Development(R&D) and there is still uncertainty in technological development and markets. Therefore, through open technological innovation, they are encouraged to actively use external technological sources and ideas. They also need to enhance the efficiency of the relatively little R&D investment. In this paper, firstly, it conducts a precedent study on the concept and influence factors of knowledge-based exporting companies and open technological innovation. Secondly, it sets a study model and estimates a regression coefficient to analyze the influence factors of open technological innovation of knowledge-based exporting companies which are using external resources on the process of innovation. Through case study and empirical analysis, we are going to find the implication of open technological innovation and prepare the way of the innovation for the knowledge-based exporting companies. According to the empirical analysis, variables such as firm size, processing degree, product life, patent registration, maintaining internal security didn't have positive effects on open innovation performance. On the other hand, research capability and market preoccupancy had positive effects. Therefore, to succeed in open innovation, knowledge-based exporting companies not only need to secure research capability through open innovation, but also need to preoccupy the market through commercialization of developed product.