References
- Alba, J. W. & Hutchinson J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(March), 411-454. https://doi.org/10.1086/209080
- An, K. H., Hwang, S. J., & Jung, C. J. (2005). Fashion Marketing. Seoul : Soohaksa.
- An, H. J., & Lee, J. H. (2013). A study on outdoor apparel market segmentation by benefits sought - Focused on middle school & high school students - . Korean Journal of Human Ecology, 22(6), 659-672. https://doi.org/10.5934/kjhe.2013.22.6.659
- Bettman, J. R., & Park, C. W. (1980). Effects of prior knowledge and experience and phase of the choice process on consumer decision processes : A protocol analysis. Journal of Consumer Research, 7(12), 234-248. https://doi.org/10.1086/208812
- Celsi, R. L., & Olson J. C. (1988). The role of involvement in attentin and comprehension processes. Journal of Consumer Research, 15(September), 210-224. https://doi.org/10.1086/209158
- Cho, Y. G. (2007). Consumer's evaluation and demand for the salesperson' service attributes in department store. Unpublished master thesis, Sungkyunkwan University, Korea.
- Chung, H. Y. (1995). Fashion lifestyle segmentation of college women's apparel market : Information sources, clothing benefits sought, store selection criteria. The Research Journal of the Costume Culture, 3(20, 393-408.
- Dong, H. J. (2015, July 22). Young men pursuing 'sophisticated retro' are increasing. Dailyhankook. Retrieved July 22, 2015, fromhttp://daily.hankooki.com/lpage/economy/201504/dh20150403080206138160.htm
- Fashion Channel. (2015). 2015 fashion business keywords? - Sportswear market prospects. Fashion Channel, 124, 52-58.
- Han, M. H. (2014). A survey on needed processed food development according to consumers with different attributes. Unpublished master thesis, Sookmyung Women's University, Korea.
- Hwang, J. I. (2009). The effects of consumer's life cycle, apparel experience and subjective knowledge on information search and attributes evaluation. Unpublished master thesis, Hanyang University, Korea.
- Im, M. J., Seo, M. J., Park, J. Y., & Kim, Y. I. (2011). Development of the Design Prototype for Functional Men's Outdoor-Wear Jacket. Journal of the Korean of Costume, 61(4), 152-168
- Kang, J. E. (2009). Evaluation and demand for apparel products information of internet open market. Unpublished master thesis, Sungkyunkwan University, Korea.
- Kang, M. J. (1998). A study on consumer knowledge : Its content, structure and measurement. Journal of International Management, 13, 5-35.
- Kanwar, R., Olson K. C., & Sims L. S. (1981). Toward conceptualizing and measuring cognitive structures. Advanced in Consumer Research, 8, 122-127.
- Kim, S. Y., Ju Y. H., & Korea Culture & Tourism Institute. (2002). Marketing strategy and planing for cultural & art institutions : focusing on the National Theater of Korea. Seoul : Korea Culture & Tourism Institute.
- Kim, E. Y., & Lee, Y. S. (2002). Effects of subjective knowledge on information search and evaluation rules for apparel products. Journal of the Korean Society of Clothing and Textiles, 26(9), 1378-1389.
- Kim, H. K. (2015, February 17). 'Outdoor which subjugates the whole country' the first brake we haven't had for fifteen years. Kukminilbo. Retrieved May 18, 2015, from http://news.kmib.co.kr/article/view.asp?arcid=0922965035&code=11151400&cp=du
- Kim, N. D., Choi, I. S., & Yoon, D. H. (2010). What do consumers want?. Seoul : Hankyung BP.
- Kim, S. H. (2007). An exploratory study on the brand architecture and the in-house brand differentiation strategy of Korean apparel enterprises. Journal of the Korean Society of Clothing and Textiles, 31(4), 519-530. https://doi.org/10.5850/JKSCT.2007.31.4.519
- Kim, Y. I. (1992). Apparel market segmentation based on the fashion image of male students. Journal of the Korean Society of Clothing and Textiles, 16(3), 395-410.
- Kotler, P. (1997). Marketing management, analysis, planning, implementation and control(9th ed). NJ : Prentice Hall.
- Lee, H. R. (2011). A study on market segmentation by benefits sought by consumers of outdoor items, Unpublished master thesis, Kyung Hee University, Korea.
- Lee, J. H., Kim, M. J., & Jeong, S. H. (2010). Market segmentation based on the golf-wear purchasers' types and attribute evaluation. Korean Journal of Sport Management, 15(4), 79-94.
- Lee, J. Y., & Park, J. O. (2005). The effect of consumer knowledge and involvement of apparel products on information processing style. Journal of the Korean Society on Clothing and Textiles, 29(9/10), 1329-1339.
- Lee, J. Y. (2003). The effect of consumer knowledge of apparel and involvement on information processing type and product attribute evaluation. Unpublished doctoral dissertation, Hanyang University, Korea.
- Lee, S. H., & Lim, S. J. (2003). A study on market segmentation through clothes image preferences and benefit(PartI). Journal of the Korean Society of Clothing and Textiles, 27(1), 100-110.
- Lee, S. J. (2005). The effect of alignability of product attributes on perceived quality and preference for late entrants : The moderating role of types of advertising message. Unpublished master thesis, Yonsei University, Korea.
- Lee, S. J., & Jang, E. Y. (1992). Market segmentation and marketing strategy according to apparel retail store selection criteria of consumer. Journal of the Korean Society of Clothing and Textiles, 16(4), 563-576.
- Lee, Y. A. (2000). A study on the consumer information needs and consumer satisfaction in the electronic commerce. Unpublished master thesis, Sookmyung Women's University, Korea.
- Oh, H. S. (2011), A study on the market of the outdoor wear, The Treatise on The Plastic Media, 14(3), 99-104.
- Park, C. W., Motherbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21(6), 71-82. https://doi.org/10.1086/209383
- Park, C. H. (2012). Consumer segmentation and marketing strategy through pursuit benefit of outdoor goods. Unpublished master thesis, Kookmin University, Korea.
- Park, E. M., & Park, J. O. (2010). Effects of fashion brand involvement, and consumer knowledge on the marketing communication means and the building of consumer-brand relationship. The Korean Society of Clothing and Textiles 2010 Conference Book (p.150). Seoul, Korea.
- Park, K. Y. (2011). Consumer needs and satisfaction of specialty coffee shop and their purchase behavior. Unpublished master thesis, Sungkyunkwan University, Korea.
- Pride, W. M., & Ferrell, O. C.(1991). Marketing : Concepts and strategies(7th ed.). Boston : Houghton Mufflin.
- Rao, A. R., & Monroe, K. B. (1988). The moderating effects of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15( September), 253-264. https://doi.org/10.1086/209162
- Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of marketing, 20(3), 3-8.
- Yoo, E. D., & Kim, S. H. (2006). Sports apparel market segmentation and its characteristics analysis by purchasing factors. Korean Journal of Sport Science, 17(3), 136-146.
- Yoo, H. S. (2014). Image, improvements, and wear comfort of hiking gear of adults in their 40s and 50s. Fashion & Textile Research Journal, 16(2), 301-311. https://doi.org/10.5805/SFTI.2014.16.2.301
Cited by
- Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention vol.19, pp.1, 2017, https://doi.org/10.5805/SFTI.2017.19.1.19