• 복식
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• 제28권
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• pp.225-237
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• 1996

The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decison making processes. Among extrinsic cues price and brand name have been studied exten-sively but country-of-origin has not been examined in Korea. With the liberalization of retail industry foreign brands are aggressively penetrating in Korean pparel market. Since the penetration of imported apparel has increased tremendously lately the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues ex-cept quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the be-havioral charcteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

• 한국의류학회지
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• 제19권5호
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• pp.699-712
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• 1995

The purpose of this study was 1) to identify the constructing factors of jeans brand image 2) to analyze the domestic jeans market using perceptual maps of three benefit segments based on stdy(I). The questionnaire consisted of brand preference, attribute of brand image and wearer image was selected from the previous studies or developed for this study. The subjects were 350 male and female university students who have purchased at least one of the nine jeans wear brand selected for the study. For statistical analysis, reliability test, factor analysis, MANOVA, and multiple regression were used. The results of this study were as follows: 1. Symbolism, quality, and economy were found out as constricting factors of brand image in the attribute dimensions, while innovative and active image were found out in the wearer image dimensions. 2. 9 Perceptual maps of attribute dimensions and 3 perceptual maps of wearer image dimensions were constructed and each ideal vector was drawn.

• 한국의상디자인학회지
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• 제5권3호
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• pp.49-61
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• 2003

This study is a process of developing experimental Korean image fashion items that can appeal to the younger generation. The sample models are focused on jeans and T-shirts. This project had two goals. First, giving chance to the students of Konkuk-University of producing fashion items adopting Korean image in university venture company. Second, contributing to Korean image fashion market if the items have been proved to have competitive power through the market of Konkuk-University and it's cooperated company. The research is restricted within ornament techniques of Korean traditional dress and its ornament's element, they are patchwork wrapping-cloth(Chokakbo), embroidery, gold and silver foil on cloths, and transcription. Such Korean image elements are graphic patterned as 30 jeans and 50 T-shirts and eventually evaluated by 100 university students majoring in garments. The evaluation scale contains repletion of Korean image, possibility of market, and preference. Through this process, 6 jeans and 7 T-shirts were produced.

• 복식문화연구
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• 제15권1호
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• 복식
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• 제43권
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• pp.109-124
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• 1999

This study was aimed to analyze consumer's wearing attitude and the purchase behavior of jeans and the jean manufacturer's marketing strategies. Subjects were 448 male and female in their teens twenties and thirties living in Seoul. Data were obtained by self-administered questions and analyzed by SAS package. The main findings of this research are as follows: factors of fashion pursuit famous brand pursuit sexual attraction pursuit practicality pursuit. 2. In analysis between jeans wearing attitude type of information source purchase behavior and demographic characteristics showed signicficant difference partially. 3. The most influential design of jeans purchase was a fitting factor. The consumers preferred low price shops in downtown and colledge area and department store because of it's variety of jean goods. So the market segmentation and the brand positioning method according to consumers' wearing attitude and purchase behavior should be concerned properly in maketing strategy design include product and advertising strategy.

• 한국의류학회지
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• 제19권4호
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• pp.651-662
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• 1995

The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.

• 한국의류학회지
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• 제42권5호
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• pp.786-798
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• 2018

This study is based on anthropometric data from the 7th Size Korea, we selected five subjects with measurements similar to average women in their twenties. The subjects participated in adaptability assessments and appearance assessments of skinny jeans produced by 8 selected brands, to identify the pattern and measurements characteristics of jeans assessed to be superior in appearance and movement adaptability. The results of this study were as follows. First, according to the results of appearance assessment made by the specialist group, B brand earned the highest assessment in response to questions regarding if 'there is an appropriate amount of ease in the crotch area' on the front side and 'an appropriate amount of ease in the hip circumference area' on the back side. Based on the above results, Synthesizing the survey results and the appearance assessment and movement adaptability assessment results, we suggest that when drafting the pattern for the standard size of waist measurement 27 inches (67cm), the hip circumference should be given an appropriate amount of ease, of around -6.6cm (-7.2%). The thigh circumference should be set with an appropriate amount of ease, which is -5.3cm (-9.4%).

• 한국의류학회지
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• 제27권9_10호
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• pp.1048-1059
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• 2003

This study focusses pattern draft and grading of jeans for women in their 20s, who consume jeans the most. Pattern was drafted based on existing patterns collected from companies. It is different from the existing educational patterns. It suggests new sizing system for twenties referring to sizes used companies and grading rule and method. he results were as follows; 1. Companies manufacture 2-8 sizes and they referred to the Korean Industrial Standards, KS K 0051, for their sizing system. 2. Drawing method for Pattern of the study had following measurements for each part: in the case of waist circumference, front part was W/4+1.5cm, back part was W14+2cm, front hip circumference was H/4-1.5cm, crotch line was the crotch length (practical measurement), hip circumference was (upper crotch line length)/5+0.5cm, front crotch part was 2.7cm, back crotch part was W/5+2.7cm, knee height was (the length of leg)/2+6cm and the circumference of knee and the tip of pants were 40cm. Through the wearing test on the subject of twenties, researched pattern received higher ratings, especially in appearance than the existing pattern. 3. 5 sizes system was made referred to the sizing system of companies and National Anthropometric Survey of Korean in 1997 Grading rule for 12 grading points of front part and 13 grading points of back part was suggested. Results of wearing test on the graded patterns showed high ratings similar to standard size.

• 천문학회지
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• 제34권4호
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• pp.285-287
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• 2001

We have studied the nonlinear evolution of a magnetized disk of isothermal gas, which is sustained by its self-gravity. Our objective is to investigate how the Jeans, Parker, and convective instabilities compete with each other in structuring/de-structuring large scale condensations in such disk. The Poisson equation for the self-gravity has been solved with a fourth-order accurate Fourier method along with the Green function, and the MHD part has been handled by an isothermal TVD code. When large wavelength perturbations are applied, the combined action of the Jeans and Parker instabilities suppresses the development of the convection and forms a dense core of prolate shape in the mid-plane. Peripheral structures around it are filamentary. The low density filaments connect the dense core to the diffuse upper region. On the other hand, when small wavelength perturbations are applied, the disk develops into an equilibrium state which is reminiscent of the Mouschovias's 2-D non-linear equilibrium of the classical Parker instability under an externally given gravity.

• 천문학회지
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• 제37권4호
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• pp.249-255
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• 2004

Here we present a linear stability analysis and an MHD 2D model for the Parker-Jeans instability in the Galactic gaseous disk. The magnetic field is assumed parallel to a Galactic spiral arm, and the gaseous disk is modelled as a multi-component, magnetized, and isothermal gas layer. The model employs the observed vertical stratifications for the gas density and the gravitational acceleration in the Solar neighborhood, and the self-gravity of the gas is also included. By solving Poisson's equation for the gas density stratification, we determine the vertical acceleration due to self-gravity as a function of z. Subtracting it from the observed gravitational acceleration, we separate the total acceleration into self and external gravities. The linear stability analysis provides the corresponding dispersion relations. The time and length scales of the fastest growing mode of the Parker-Jeans instability are about 40 Myr and 3.3 kpc, respectively. In order to confirm the linear stability analysis, we have performed two-dimensional MHD simulations. These show that the Parker-Jeans instability under the self and external gravities evolves into a quasi-equilibrium state, creating condensations on the northern and southern sides of the plane, in an alternate manner.