• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.491-513
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• 2001

It has not been a long time since a comparative advertising was emphasized in the advertising industry and academics. The issue is whether comparative advertising is more effective than noncomparative advertising, and if it is true, then under what conditions it is more effective. Based upon previous research results and expertises' opinions, the authors try to figure out the hierarchy of comparative advertising effect and its determinants. The objective of this exploratory study is to develop a conceptual model on comparative advertising effect and research propositions. This model would provide us with broader understanding on comparative advertising, practical guidelines for comparative advertisement production, and foundations of developing more detailed model on comparative advertising effectiveness.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.315-331
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• 2007

The purpose of this study is to examine current situations about and factors related to expenditures of private education among pre-school children and to provide policy implications useful for future pre-school children education. The subjects of the study were parents of pre-school children under seven years of age, who lived in Seoul and Incheon area. The survey was conducted using parent questionnaire. The major findings of the study are: First, 86.8% of parents of pre-school children use private education and the average expenditure on it was 154, 446 won. Second, major factors determining their private education expenditure are educational level of parents, parents' job characteristics, household income, and region. Third, the most important reason for using private education among parents is to improve and excel in academic performance of their children. Forth, the higher the parents' expected returns from private education are, the higher the expenditure level of private education is. Fitth, the results of the logistic regressions showed that parents' attitudes toward private education was the most important factor in determining household economic burden associated with private education. The odds were 5 times greater for the parent group with strong desire for private education than for the parent group without it and 1.2 times greater for the parent group with high-expected returns from private education than the parent group without it. In conclusion, systematic, universal educational policies need to be developed to provide and support all the parents with pre-school children, given that their current economic burden is substantial. By providing such support, we can help parents focus on public education. This study examining current situations about and determining factors related to private education expenditures among pre-school children collected data limiting only Seoul and Inchoen area, therefore, future studies need to include data collected nationwide for generalizability of the findings. As well, development of more elaborated survey instruments and analytical methods would advance our understanding in the field.

• Ocean and Polar Research
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• v.33 no.4
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• pp.421-434
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• 2011

Although thermal effluent from coastal power plants affects marine ecosystems, few studies have examined the spatiotemporal distribution of macrobenthic communities in a coastal area of Korea with thermal discharge. This study analyzed the species composition and abundance of a macrobenthic community in relation to environmental variables for a period of 1 year. In total 334 macrobenthic faunal species were collected; the mean density was 3,221 ind/$m^2$. The number of species and the density of macrobenthic fauna increased with distance from the thermal discharge site. Cluster analysis indicated that the macrobenthic community could be divided into two groups: group I in shallow (< 30 m deep) and group II in the outer areas (> 30 m deep). Group I showed the lowest species density and diversity. Four polychaetes, including Magelona japonica, Spiophanes bombyx, Scolotoma longifolia and Chaetozone setosa, all of which have been dominant species since 1987, exhibited higher mean densities in the area distant from the thermal discharge (the outer and north areas). Conversely, the warm-adapted and opportunistic species, such as the amphipods Urothoe convexa and Mandibulophoxus mai, the bivalve Felaniella sowerbyi, and the polychaete Rhynchospio sp., were more abundant in the thermal discharge region. The results of this study indicate that thermal effluent influences macrobenthic communities in the shallow area, while other environmental variables, such as depth, sediment grain size, and TOC, are more important determinants of the macrobenthic communities in deeper regions (> 30 m deep).

• The Korean Journal of Health Service Management
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• v.6 no.1
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• pp.105-116
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• 2012

Some radiology majors at three-year colleges in Daegu and Gyeongsangbuk-Do Province were selected for the research. The survey was conducted by explaining its objectives and distributing the self-administered questionnaires from March 7 to 30, 2011; then, the final analysis was carried out on 122 copies, drawing the following conclusions : 1) 31.1% of the radiology majors were motivated to enter their department by good employment after graduation, and 37.7% were getting information from their parents or relatives in selecting their major. 2) The majority of the respondents wanted to get a job in a big city after graduation on the basis of good pay. 3) Department selection was significantly affected by transportation, department and school image, and school facilities, and the effects were higher among females. 4) Department satisfaction was significantly affected by professor satisfaction, prospects for the department, and support for employment activities, and the effects were higher among females. 5) School satisfaction was significantly affected by satisfaction with school selection decision, good selection, and school environment, and the effects were higher among females. 6) Females were found to have higher professional consciousness as a radiologist, showing statistically significant differences: "the occupation as a radiologist will continue to be developed" at $3.97{\pm}.837$ for males and at $4.55{\pm}.663$ for females and "the occupation as a radiologist is stable and will be help get a life-long job" at $3.82{\pm}.9.08$ for males and at $4.41{\pm}.787$ for females.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.478-484
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• 2017

This study analyzed statistically the determinants that affect the royalties of knowledge technology transfer, which accounts for a considerable portion of university technology transfer. As knowledge technology transfer certainly includes a move from tacit knowledge from one side to the other side per se, the scope of knowledge technology transfer is unclear and numerical information of technology transfer, such as research fund scale, which is used widely in previous studies, cannot be used in the analysis. Therefore, this study focused on the researcher characteristics and included its explanatory variables in the present study. In addition, it included the technical characteristics of the knowledge transferred and the characteristics of the contracting company. The knowledge maturity calculated from the appointment year and contract date positively affects the technology royalties, but work experience and patent activity of the researcher are not statistically significant. Statistically significant differences in the technology royalty according to the type of technology transfer and the company location were observed, but there was no meaningful change in the technology royalty depending on the technical field and company business scale.

• The Journal of Information Systems
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• v.13 no.2
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• pp.22-48
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• 2004

Information systems that are not used cannot be useful. In order to increase user acceptance, it is necessary to understand why people accept or reject information systems. Technology Acceptance Model(TAM) is one of the most influential research models for studying determinants how users accept information systems. Recently, Knowledge Management Systems(KMS) have become important components of corporate systems as the foundation of industrialized economics has shifted from natural resources to knowledge assets. This paper applies TAM to investigate users' acceptance of KMS in public administration institutions. It sampled 182 users who had experience in using KMS. Many empirical researches have suggested that TAM can be integrated with other organizational theories to improve its predictive and explanatory ower. We extended the basic TAM by the integration of appraisal and reward satisfaction theory. There are many external variables that influence the perception and the belief of system users. We introduced two external variables(job characteristics, IT self-efficacy) and one additional perception variable, perceived appraisal and reward(PAR) in the basic TAM model. The LISREL model analysis is used for finding out the causality among variables and testing the model fitness. As result, The IT self-efficacy influences to the perceived ease of use(PEOU) and the PAR, and the PEOU influences directly to the perceived usefulness(PU), the PAR, and the attitude toward KMS. The KMS participation intention(PI) was influenced by the PAR and the attitude directly,andbythePEOUindirectly. Finally, this paper suggests some guidelines for the adoption of KMS in public sectors on the basis of the study results.

• Korean Journal of Social Welfare
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• v.59 no.3
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• pp.125-146
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• 2007

The purpose of this study is to investigate whether "the feminization of poverty" is under process in Korea and what factors are key determinants of these trends. The Korean Labor and Income Panel Study from 1998 to 2005 is used and the sample includes all individuals who aged 18 or more. The results show that the feminization of poverty is still under process since 1998 and the economic status of females is getting worse compared to their counterparts. Regarding the causes of these trends, the level of education and type of employment are significant predictors for explaining the feminization of poverty in cross-sectional data analysis. In the longitudinal analysis, however, the number of persons in households and the number or working persons have significant influences on the feminization of poverty. It is urgently necessary to enact social policies preventing discriminations against females in the labor markets and to introduce social welfare benefits for females based on citizenship. In addition, the welfare benefits for the elderly are also necessary because their economic status is the worst among all age groups.

• KDI Journal of Economic Policy
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• v.29 no.1
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• pp.177-196
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• 2007

This paper investigates the cyclical patterns of buffer capital using an unbalanced panel data for the banks in 30 OECD countries and 7 non-OECD Asian countries. We test whether the relationships between buffer capital and business cycle are systematically different across country groups controlling for other potential determinants of bank capital. We find that the correlation is positive for developed countries while it is negative for Asian developing countries. These findings suggest that, once Basel II is implemented, developing countries are more likely to observe an increase in output volatility. We then review the policy recommendations to mitigate the procyclicality problem of Basel II.

• International Commerce and Information Review
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• v.14 no.1
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• pp.3-22
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• 2012

China has used the Antidumping policy as a trade protection tool against Japanese products due to reduce the deficit of trade balance of payment, boost the economic growth and protect its weak industries. This paper investigates whether there is a connection between the China's macroeconomic activity and pressures for protection to Japanese products under antidumping measures with using the current data that come from the WTO, World Bank for 1997 to 2010. The result suggests that pressures for protection under Antidumping measure against exporting of Japanese products to China have increased during periods of macroeconomic weakness like high unemployment, larger deficit of trade balance and decreased during periods of macroeconomic strength.

• Information Systems Review
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• v.6 no.1
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• pp.19-36
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• 2004

The importance of Internet banking has been emphasized due to the spread of Internet and the potential advantages of Internet banking. In case of Korea, Internet banking users have been risen dramatically since 1999 after its introduction. The purpose of this study is to draw the antecedent variables that affect the adoption of Internet banking and show their effects empirically. In this paper, influencing factors are proposed to distinguishing Internet banking users from non-users. And nine hypotheses are empirically tested using logistic regression. The results show that most of hypotheses are supported except for complexity and IT innovativeness. And compatibility was found to have a strong positive effect on the adoption of Internet banking. Implications of these findings are discussed for researchers and practitioners.