• 제목/요약/키워드: interaction-based community

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의류 브랜드 커뮤니티에 대한 마케팅 활동이 커뮤니티의 상호작용성 증대에 미치는 영향 (The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community)

  • 홍희숙;김기억
    • 한국의류산업학회지
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    • 제8권3호
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    • pp.286-294
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    • 2006
  • The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.

지역사회기반 참여와 사회생태적 관점에서 본 국내 쪽방지역 주민의 건강증진 역량강화 방안 (Trends and implications of Jjok-Bang research in South Korea based on the perspective of Community-Based Participation and the Social Ecological Model)

  • 김진성;허현희;정혜주
    • 보건교육건강증진학회지
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    • 제32권4호
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    • pp.79-92
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    • 2015
  • Objectives: The purpose of this study is to identify the trends of jjok-bang research based on the perspective of Community-Based Participatory Research and Social Ecological Model and to provide information for future public health interventions, policy designs, and policy implementations. Methods: Studies used in the systematic review are published from 1999 to 2014 and searched using key words such as 'jjok-bang' and 'single room occupancy' using domestic and international electronic databases. However, there were no studies from abroad published during this period. Search in domestic databases such as KCI, KISS, RISS generated 119 studies. In this paper, 20 cases which meet the criteria of the systematic review were included in the final analysis. Results: The contents of research included are the life of jjok-bang inhabitants(9 cases), the demand for welfare services(4 cases) and welfare need(2 cases), mental health(1 cases), and the history of jjok-bang formation(4 cases). Fourteen cases of empirical study were analyzed focusing Community-Based Participatory Research and Social Ecological Model. Some of research was carried out forming a partnership with various community partners and this trend increased since 2008. There are high frequency of intrapersonal level and interpersonal level studies. However, studies looking at the organization, community or policy level were relatively few. Conclusions: Future studies of jjok-bang area should consider the various social determinants which affect the health delivery system, community organization and policies, as well as individual or community level.

온라인 브랜드 커뮤니티 몰입이 브랜드 충성도에 미치는 영향 (The Effect of Online Brand Community Commitment on Brand Loyalty)

  • 곽기영;옥정봉
    • 한국경영과학회지
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    • 제36권3호
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    • pp.1-26
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    • 2011
  • As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

Sponsored Online Community Types and Participant's Perceived Value

  • Diah Priharsari;Emmanuel Mastio
    • Asia pacific journal of information systems
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    • 제31권3호
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    • pp.415-432
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    • 2021
  • The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

교사학습공동체 과학 교사의 PCK 요소 간 상호작용 (Interactions among Components of Pedagogical Content Knowledge of Science Teachers in a Teacher Learning Community)

  • 양정은;최애란
    • 대한화학회지
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    • 제66권1호
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    • pp.15-30
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    • 2022
  • 본 연구는 과학 실천 수업을 위한 교사학습공동체 중학교 과학교사들의 PCK 요소 간 상호작용 탐색을 목적으로 한다. 이를 위해 교사학습공동체에 참여하는 5명의 교사를 대상으로 사전·사후 설문과 면담, 교사학습공동체 논의 녹음, 수업계획안, 수업 영상, 수업 일기 등의 자료를 수집하여 질적 분석을 하였다. 교사학습공동체 교사들의 과학 실천 수업 PCK 요소 간 상호작용은 일방적으로 영향을 미치는 단방향 상호작용과 서로 영향을 주기도 하고 받기도 하는 양방향 상호작용의 두 가지 유형으로 나타났다. 상호작용이 일회성으로 그치거나 연쇄적으로 일어나기도 했으며, 양방향 상호작용의 경우에는 교사학습공동체 한 모임에서 동시적으로 상호작용이 이루어지거나, 교사학습공동체 여러 모임을 거쳐 연속적으로 양방향 상호작용이 이루어지기도 했다. 본 연구는 교사학습공동체의 협력적 학습 맥락이 다양한 PCK 요소 및 하위요소 간 여러 가지 상호작용을 복합적으로 촉진하는 환경을 조성할 수 있다는 시사점을 제공한다.

Planning Directions of Community Facilities Integrating Generations based on Local Communities

  • Jae Hee CHUNG;Ji Min KIM;Su Jin LEE;Sung Ze YI
    • 융합경영연구
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    • 제12권1호
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    • pp.39-51
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    • 2024
  • Purpose: This study aims to derive planning directions of community facilities integrating generations based on local communities to promote sustainable intergenerational exchange by analyzing the spatial configuration and programs of domestic and foreign generation-integrated community facilities based on local communities. Research design, data and methodology: Through theoretical consideration, the concept of intergenerational integration, types of intergenerational exchange, and spatial arrangement types were identified. Then, case study analysis of domestic and foreign community facilities with well-planned intergenerational exchange spaces and programs were conducted to identify intergenerational integration, and to derive community facility planning direction. Results: The results of this research are as follows. First, in terms of humanware, in order to revitalize continuous exchange between the 1st, 2nd, and 3rd generations, a systematic support system is needed to build mutual trust through voluntary participation by each generation. Second, it is important to provide a variety of shared spaces while maintaining the uniqueness of each facility from a hardware perspective, and must be planned in such a way that selective interaction takes place with privacy and interaction in mind. Third, in terms of software, programs that meet the characteristics of each user must be provided. Conclusions: It is expected that the results of this research can be used as basic data for planning community facilities that integrate generations based on local communities, contributing to the search for sustainable ways to revitalize intergenerational exchange in the future.

생태계 네트워크 분석을 이용한 생물 군집의 구조와 기능에 대한 연구: 청계천을 사례로 (Exploring Community Structure and Function with Network Analysis: a Case Study of Cheonggye Stream)

  • 이민영;김용은;조기종
    • 환경생물
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    • 제36권3호
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    • pp.370-376
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    • 2018
  • It is important to consider interaction between species in understanding structure and function of the biological community. Current ecological issues such as climate change and habitat loss emphasize the significance of the concept of species interaction in that varying species' interaction across environmental gradients may lead to altered ecological function and services. However, most community studies have focused on species diversity through analysis of quantitative indices based on species composition and abundance data without considering species interactions in the community. 'Ecological network analysis' based on network theory enables exploration of structural and functional properties of ecosystems composed of various species and their interactions. In this paper, network analysis of Cheonggye stream as a case study was presented to promote uses of network analysis on ecological studies in Korea. Cheonggye stream has a simple biological structure with link density of 1.48, connectance 0.07, generality 4.43, and vulnerability 1.94. The ecological network analysis can be used to provide ecological interpretations of domestic long-term monitoring data and can contribute to conserving and managing species diversity in ecosystems.

일본 노인시설에서 나타나는 지역연계특성에 관한 연구 - 아이치현(愛知県)지역 노인시설을 중심으로 - (The Study on Regional Linkage Characteristics of Elderly Facilities in Aichi Prefecture, Japan)

  • 고상균;심대영
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제23권4호
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    • pp.105-113
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    • 2017
  • Purpose: While Japan undergoes super aged society, Japanese Elderly Facilities are trying to keep elderly residents from social isolation and expand regional interaction. Methods: This study analyzes regional linkage characteristics through 8 cases of Aichi-Elderly Facilities which realize regional interaction and symbiosis(life together) between various generations by visiting. Result: 1) Most researched facilities except SO provide and share opportunity for interaction with community and residents through space for regional interaction including cafe and various programs and interactive settings. 2) The facility which seeks regional linkage through Mixed-use of facilities can devide into (1) Mixed-use of facilities easy to found, (2) Addition of housing function (NM, SM, DM) and (3) Mixed-use with different facilities(HY, GM) 3) The characteristics of interaction and symbiosis between generations are (1) to adopt concept of life together to have interaction possibility with young generation and children: most studied facilities except SO (2) to establish elderly residence into facility to have interaction(FE, SM, GM) or place family room or single room into elderly residence (NM, DM, BN) (3) to disperse small facilities into community (FE) or facility or community realizing symbiosis through various facility arrangement (SM, GM). 4) Therefore, this study can categorize (1) Program network, (2) Temporary interaction, (3) Symbiosis residence, (4) Symbiosis community according to characteristics which regional linkage has. Implication: Regional Linkage is an important concept to improve social interaction in community-based facilities. It is a thought-provoking concept to Korean elderly facilities because Korean facilities are still far from a city and in isolated environment.

동적 네트워크에서 인터랙션 기반 커뮤니티 발견 기법 (A Technique for Detecting Interaction-based Communities in Dynamic Networks)

  • 김바울;김상욱
    • 정보과학회 컴퓨팅의 실제 논문지
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    • 제22권8호
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    • pp.357-362
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    • 2016
  • 소셜 네트워크나 바이오 네트워크는 인터랙션이 가능한 오브젝트들이 관계를 맺음으로써 형성되는 복잡 네트워크이다. 실세계에 존재하는 복잡 네트워크는 커뮤니티 구조로 구성되어 있으며, 이 커뮤니티 구조를 자동으로 발견하는 것은 그 네트워크를 제어하고 이해하는데 있어서 중요한 기술이다. 하지만 이런 네트워크들은 시간에 따라 오브젝트들의 인터랙션에 의해 그 네트워크의 구조와 위상이 불특정하게 변화한다. 이런 동적 네트워크에서 노드들 간에 인터랙션을 기반으로 한 커뮤니티 구조를 발견하는 것은 높은 시간 복잡도 연산이 요구되며, 반복된 계산을 비효율적으로 처리하는 문제점이 있다. 따라서 본 연구에서는 동적 네트워크에서 인터랙션 기반 커뮤니티 구조를 점진적으로 발견하는 기법을 제안한다. 제안하는 기법은 이전 네트워크에서 변화한 요소들을 인지하고, 이전 커뮤니티 그룹 구조를 점진적으로 재활용함으로써 효율적인 커뮤니티 발견이 가능하다.

독거노인을 위한 지역사회기반 프로그램에서 사회적 상호작용 평가(ESI)의 적용- 광주지역 독거노인을 중심으로 - (The Application of Evaluation of Social Interaction(ESI) on Local Community Base Program for Solitary Senior Citizen)

  • 김정미;박웅식;장지연
    • 대한지역사회작업치료학회지
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    • 제1권2호
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    • pp.1-9
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    • 2011
  • 목적 : 광주 지역의 독거노인의 지역사회에 기반한 프로그램 안에서 사회적 상호작용 평가(Evaluation of Social Interaction; ESI)의 유용성 뿐 아니라 작업치료 중재 측정의 효율성을 검증하고자 한다. 연구방법 : 독거여성으로 치매예방 지역사회기반 프로그램에 참석한 대상자 중 본인이 사회적 상호작용이 부족하다고 인식한 대상자 6명을 모집하여 연구하였다. 작업치료중재과정모델은 이론적인 체계를 제공하였다. ESI로 사전 검사를 하였고, 5주간의 수공예와 원예 작업 중심의 프로그램을 제공했고 사후검사로 프로그램의 효율성을 측정하였다. 결과 : 지역사회를 기반으로 한 프로그램에 참여하는 동안 참여자의 사회기술 수행에 관련하여 치료사의 작업적 중재의 효과성을 ESI로 평가하였다. 그 결과 집단의 사전, 사후의 ESI 로짓(logit)점수는 의미 있는 차이를 보였다(t=-7.362, p=0.001). 결론 : 본 연구는 국내에서 일상의 작업을 하는 동안 사회기술 수행과 관련하여 중재의 효과를 검증한 ESI의 유용성을 제시한 첫 번째 연구이다. 앞으로 OTIPM을 기반으로 하여 치매예방 프로그램의 배경 안에서 작업치료를 계획하고 효율성에서 ESI를 적용할 수 있을 것이다.

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