Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Sponsored Online Community Types and Participant's Perceived Value

  • Diah Priharsari (Computer Science Faculty, Universitas Brawijaya) ;
  • Emmanuel Mastio (Faculty of Engineering and Information Technology, University of Technology Sydney)
  • Received : 2020.10.07
  • Accepted : 2021.08.20
  • Published : 2021.09.30
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Abstract

The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

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