• Title/Summary/Keyword: interaction-based community

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The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community (의류 브랜드 커뮤니티에 대한 마케팅 활동이 커뮤니티의 상호작용성 증대에 미치는 영향)

  • Hong, Hee-Sook;Kim, Gi-Euk
    • Fashion & Textile Research Journal
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    • v.8 no.3
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    • pp.286-294
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    • 2006
  • The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.

Trends and implications of Jjok-Bang research in South Korea based on the perspective of Community-Based Participation and the Social Ecological Model (지역사회기반 참여와 사회생태적 관점에서 본 국내 쪽방지역 주민의 건강증진 역량강화 방안)

  • Kim, Jin Sung;Heo, Hyun-Hee;Chung, Haejoo
    • Korean Journal of Health Education and Promotion
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    • v.32 no.4
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    • pp.79-92
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    • 2015
  • Objectives: The purpose of this study is to identify the trends of jjok-bang research based on the perspective of Community-Based Participatory Research and Social Ecological Model and to provide information for future public health interventions, policy designs, and policy implementations. Methods: Studies used in the systematic review are published from 1999 to 2014 and searched using key words such as 'jjok-bang' and 'single room occupancy' using domestic and international electronic databases. However, there were no studies from abroad published during this period. Search in domestic databases such as KCI, KISS, RISS generated 119 studies. In this paper, 20 cases which meet the criteria of the systematic review were included in the final analysis. Results: The contents of research included are the life of jjok-bang inhabitants(9 cases), the demand for welfare services(4 cases) and welfare need(2 cases), mental health(1 cases), and the history of jjok-bang formation(4 cases). Fourteen cases of empirical study were analyzed focusing Community-Based Participatory Research and Social Ecological Model. Some of research was carried out forming a partnership with various community partners and this trend increased since 2008. There are high frequency of intrapersonal level and interpersonal level studies. However, studies looking at the organization, community or policy level were relatively few. Conclusions: Future studies of jjok-bang area should consider the various social determinants which affect the health delivery system, community organization and policies, as well as individual or community level.

The Effect of Online Brand Community Commitment on Brand Loyalty (온라인 브랜드 커뮤니티 몰입이 브랜드 충성도에 미치는 영향)

  • Kwahk, Kee-Young;Ock, Jung-Bong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.3
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    • pp.1-26
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    • 2011
  • As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

Sponsored Online Community Types and Participant's Perceived Value

  • Diah Priharsari;Emmanuel Mastio
    • Asia pacific journal of information systems
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    • v.31 no.3
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    • pp.415-432
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    • 2021
  • The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

Interactions among Components of Pedagogical Content Knowledge of Science Teachers in a Teacher Learning Community (교사학습공동체 과학 교사의 PCK 요소 간 상호작용)

  • Yang, Jungeun;Choi, Aeran
    • Journal of the Korean Chemical Society
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    • v.66 no.1
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    • pp.15-30
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    • 2022
  • The purpose of this study was to examine interactions among components of pedagogical content knowledge of middle school science teachers in a teacher learning community targeting science practice-based instruction. Data collection consisted of pre and post questionnaire and interview with each of five science teachers, audio-recording of teacher discussion in a teacher learning community, lesson plans, teacher written reflection, and video-recording of teaching practice. Qualitative data analysis revealed that there were two types of interactions, i.e., one-way interaction and two-ways interaction among components of pedagogical content knowledge of science teachers in a teacher learning community. There were also consecutive interactions as well as one-shot interaction. For two-ways interaction there were synchronous two-ways interaction in a teacher learning community meeting as well as consecutive two-ways interaction along with several meetings. This study provides implications that collaborative learning context in a teacher learning community should stimulate various types interactions among components of pedagogical content knowledge.

Planning Directions of Community Facilities Integrating Generations based on Local Communities

  • Jae Hee CHUNG;Ji Min KIM;Su Jin LEE;Sung Ze YI
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.39-51
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    • 2024
  • Purpose: This study aims to derive planning directions of community facilities integrating generations based on local communities to promote sustainable intergenerational exchange by analyzing the spatial configuration and programs of domestic and foreign generation-integrated community facilities based on local communities. Research design, data and methodology: Through theoretical consideration, the concept of intergenerational integration, types of intergenerational exchange, and spatial arrangement types were identified. Then, case study analysis of domestic and foreign community facilities with well-planned intergenerational exchange spaces and programs were conducted to identify intergenerational integration, and to derive community facility planning direction. Results: The results of this research are as follows. First, in terms of humanware, in order to revitalize continuous exchange between the 1st, 2nd, and 3rd generations, a systematic support system is needed to build mutual trust through voluntary participation by each generation. Second, it is important to provide a variety of shared spaces while maintaining the uniqueness of each facility from a hardware perspective, and must be planned in such a way that selective interaction takes place with privacy and interaction in mind. Third, in terms of software, programs that meet the characteristics of each user must be provided. Conclusions: It is expected that the results of this research can be used as basic data for planning community facilities that integrate generations based on local communities, contributing to the search for sustainable ways to revitalize intergenerational exchange in the future.

Exploring Community Structure and Function with Network Analysis: a Case Study of Cheonggye Stream (생태계 네트워크 분석을 이용한 생물 군집의 구조와 기능에 대한 연구: 청계천을 사례로)

  • Lee, Minyoung;Kim, Yongeun;Cho, Kijong
    • Korean Journal of Environmental Biology
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    • v.36 no.3
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    • pp.370-376
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    • 2018
  • It is important to consider interaction between species in understanding structure and function of the biological community. Current ecological issues such as climate change and habitat loss emphasize the significance of the concept of species interaction in that varying species' interaction across environmental gradients may lead to altered ecological function and services. However, most community studies have focused on species diversity through analysis of quantitative indices based on species composition and abundance data without considering species interactions in the community. 'Ecological network analysis' based on network theory enables exploration of structural and functional properties of ecosystems composed of various species and their interactions. In this paper, network analysis of Cheonggye stream as a case study was presented to promote uses of network analysis on ecological studies in Korea. Cheonggye stream has a simple biological structure with link density of 1.48, connectance 0.07, generality 4.43, and vulnerability 1.94. The ecological network analysis can be used to provide ecological interpretations of domestic long-term monitoring data and can contribute to conserving and managing species diversity in ecosystems.

The Study on Regional Linkage Characteristics of Elderly Facilities in Aichi Prefecture, Japan (일본 노인시설에서 나타나는 지역연계특성에 관한 연구 - 아이치현(愛知県)지역 노인시설을 중심으로 -)

  • Ko, Sang-Kyun;Shim, Dae-Young
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.23 no.4
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    • pp.105-113
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    • 2017
  • Purpose: While Japan undergoes super aged society, Japanese Elderly Facilities are trying to keep elderly residents from social isolation and expand regional interaction. Methods: This study analyzes regional linkage characteristics through 8 cases of Aichi-Elderly Facilities which realize regional interaction and symbiosis(life together) between various generations by visiting. Result: 1) Most researched facilities except SO provide and share opportunity for interaction with community and residents through space for regional interaction including cafe and various programs and interactive settings. 2) The facility which seeks regional linkage through Mixed-use of facilities can devide into (1) Mixed-use of facilities easy to found, (2) Addition of housing function (NM, SM, DM) and (3) Mixed-use with different facilities(HY, GM) 3) The characteristics of interaction and symbiosis between generations are (1) to adopt concept of life together to have interaction possibility with young generation and children: most studied facilities except SO (2) to establish elderly residence into facility to have interaction(FE, SM, GM) or place family room or single room into elderly residence (NM, DM, BN) (3) to disperse small facilities into community (FE) or facility or community realizing symbiosis through various facility arrangement (SM, GM). 4) Therefore, this study can categorize (1) Program network, (2) Temporary interaction, (3) Symbiosis residence, (4) Symbiosis community according to characteristics which regional linkage has. Implication: Regional Linkage is an important concept to improve social interaction in community-based facilities. It is a thought-provoking concept to Korean elderly facilities because Korean facilities are still far from a city and in isolated environment.

A Technique for Detecting Interaction-based Communities in Dynamic Networks (동적 네트워크에서 인터랙션 기반 커뮤니티 발견 기법)

  • Kim, Paul;Kim, Sangwook
    • KIISE Transactions on Computing Practices
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    • v.22 no.8
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    • pp.357-362
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    • 2016
  • A social network or bio network is one of the complex networks that are formed by connecting specific relationships between interacting objects. Usually, these networks consist of community structures. Automatically detecting the structures is an important technique to understand and control the interaction objects. However, the topologies and structures of the networks change by interactions of the objects, with respect to time. Conventional techniques for finding the community structure have a high computational complexity. Additionally, the methods inefficiently deal with repeated computation concerning graph operation. In this paper, we propose an incremental technique for detecting interaction-based communities in dynamic networks. The proposed technique is able to efficiently find the communities, since there is an awareness of changed objects from the previous network, and it can incrementally reuse the previous community structure.

The Application of Evaluation of Social Interaction(ESI) on Local Community Base Program for Solitary Senior Citizen (독거노인을 위한 지역사회기반 프로그램에서 사회적 상호작용 평가(ESI)의 적용- 광주지역 독거노인을 중심으로 -)

  • Kim, Jung-Mi;Park, Woong-Sik;Jang, Ji-Yeon
    • The Journal of Korean society of community based occupational therapy
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    • v.1 no.2
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    • pp.1-9
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    • 2011
  • Objective : Study purpose is to inspect not only the utility of Evaluation of Social Interaction(ESI) but also the efficiency of occupational therapy measurement in program based local community of solitary senior citizen in G region. Methods : Six solitary senior citizen in G region were participating in a community-based program were a convenience sample for this study. The Occupational Therapy Intervention Process Model (OTIPM) provided the theoretical framework. The ESI provided a pre-test performance measure and also served as a guide for an five-week occupational therapy intervention program, and as a post-test to measure intervention effectiveness. Results : This study showed that the ESI was effective in guiding therapist Intervention related to social skill performance of participants during their participation in a community-based program. As a group, the difference between pre and post ESI logit measures was also significant(t=-7.362, p=0.001). Conclusion : The study provides initial considerations for the utility of the ESI to guide intervention related to social skill performance during daily occupations in Korea. It further documents the effectiveness of the ESI in measuring occupational therapy intervention, based on OTIPM, and supports occupational therapy services provided in a community based program context for those solitary senior citizen.

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