• Information Systems Review
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• v.7 no.1
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• pp.115-136
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• 2005

Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.81-89
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• 2019

The purpose of this paper was to investigated the effect of the constituents of Facebook advertisement on ad fitness recognition and WOM intension. In addition, we confirmed the mediating effect of ad fitness recognition. For this purpose, data were collected for Facebook 371 users. The research method used factor analysis and covariance structure analysis. The results of this study were as follows: First, the advertising interest characteristics of Facebook ads had a significant effect on ad fitness and word-of-mouth intension. Second, personalized fit informational attributes of Facebook ads had a significant effect on ad fitness and WOM intension. Third, the perceived responsiveness had a significant effect on perceived fitness of advertisement and WOM intention. Fourth, perceived fitness recognition of Facebook advertisement had a significant effect on WOM intension. The results of this study provide consumers with information on what to consider when creating an identity advertisement and effective advertisement as Facebook advertisement.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2001.12a
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• pp.271-274
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• 2001

Recently, most vehicles has the Automatic transmission system as their transmission system. The automatic transmission system operates with fixed shift patterns. In the opposite of manual operation, it is easy and convenient for driving. Though these merit, the system can not evaluate the driver's intension because of usage of fixed shift pattern, To consider driver's intension, we must consider both the driving intensity of driver and the status of vehicle. In this paper, we developed flexible automatic transmission system by using the proposed moduled neural networks which can learn the status of the vehicle and driver's intensity As a result, we compare the transmission system using fixed shift pattern and the proposed transmission system and show the good performance in the change of shift position.

• Asia pacific journal of information systems
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• v.31 no.2
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• pp.141-184
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• 2021

While a great body of information systems (IS) literature has discussed mobile banking (m-banking) services, most of these studies have focused on the adoption or acceptance phases of this technology; with little attention was given to users' intension to continue using such technology. This paper aims at investigating the most important factors that predict users' continuous intension to use m-banking services in the post-adoption phase. This paper presents a conceptualization and validation of an extended expectation-confirmation model (ECM). A total of 303 Kuwaiti users of m-banking services participated in this study. Partial least squares (PLS) of structure equation modelling (SEM) technique was used to analyze the data. The results mainly showed that users' continuous intension to use m-banking services is significantly influenced by perceived trust, satisfaction, self-efficacy, performance expectancy and effort expectancy. Theoretical and practical contributions as well as the research limitations and future directions are discussed.

• 한국노년학
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• v.29 no.4
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• pp.1295-1311
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• 2009

The aims of the study is to analyse the participation satisfaction and the intension continuing participation through volunteering of the elderly who take part in the employment promotion programme for the elderly. The major findings can be summarised as follows; first, although the level of satisfaction of the public sector programme participants seems relatively high, the satisfaction level on the payments is not. Secondly, there was differences in the level of volunteering intension according to different kinds of the programmes. Thirdly, higher socio-economic status, the sorts of the programme, and the level of satisfaction affects the odds of the participation intention of the elderly. Based on these findings, the study suggests various directions of the employment promotion programme for the elderly such as need assessment for the elderly, the increase of the payment, promoting the quality of employment, and the administrative system for supporting elderly volunteering.

• Journal of Advanced Navigation Technology
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• v.15 no.5
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• pp.871-878
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• 2011

Airline pilots are known as a high stressed group and they are exposed to physical, and psychological stressors. Pilots are important components of airline company and require a significant amount of finances and time for assession training and maintaining certified license validity. The purpose of this study is to examine the correlation between job stress perceived by airline pilots and their turnover intension. The results are as follows: organizational stress and reward stress had impacts on turnover intention. In conclusion, this study is meaningful to improve the efficiency of pilots organization and suggest better ways of human resource strategies and eventually for the success of airline company.

• Knowledge Management Research
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• v.14 no.4
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• pp.87-98
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• 2013

Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

• Journal of Korean Public Health Nursing
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• v.27 no.1
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• pp.142-152
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• 2013

Purpose: This study was aimed to identify the relationships among job stress, nursing performance, and retention intention of clinical nurse. Methods: Data was collected at a hospitals located in Seoul, from October 19 to October 26 in 2010. Total subjects were 270. Data was analyzed by PASW 18.0 program. Results: Job stress of the subjects was 3.69(0.43). Nursing performance of the subjects was 3.69(0.45). Retention intention of the subjects was 3.21(0.78). Job stress and nursing performance were correlated positively (r=0.276, p<0.001). Nursing performance and retention intension were correlated positively (r=0.151, p=0.05). But job stress were correlated with nursing performance negatively (r=-0.127, p=0.05). Conclusion: According to increasing the nursing performance and decreasing the job stress, retention intension of clinical nurse is increased. We suggest a new study on mediation effect by nursing performance on retention intention and to predict factors on retention intension.

• Journal of Advanced Navigation Technology
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• v.15 no.2
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• pp.171-180
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• 2011

This study is to examine the relationship between emotional labor and turnover intension and moderating role of social support in airline call center tele-communicators who perform emotional labor using telephone without direct confronting with clients. This study empirically shows that emotional labor increases turnover intention and social support negatively moderate the relationship of emotional labor and turnover intension Social support is suggested to reduce the negative results of emotional labor causes. This study makes a contribution in providing the fact that emotional labor is an important managing factor in administration of call center tele-communicators.