• Title/Summary/Keyword: information search cost

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A Study on Product Attributes Information Search Patterns and Search Outcomes (제품속성별 정보탐색유형과 탐색성과에 관한연구)

  • 채정숙
    • Journal of Families and Better Life
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    • v.14 no.3
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    • pp.91-108
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    • 1996
  • The major purpose of this study was to find the influencing factors in explaining search patterns of product attributes in formation and to find if significant differences exist in search outcomes by search patterns. The data for this study were collected in a survey and the final sample consisted of 327 respondents purchased refrigerator 340 purchased bed. The important findings of this study are as follows: First the variables related to search cost-benefit play an important role in identifying search patterns for each of product attributers. The findings of this study provide some implications regarding consumer education programs and consumer information providing policies.

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The Role of Information Search Cost on Seller's Disclosure of Negative Information (정보 검색 비용이 판매자의 부정적 정보 공개에 미치는 영향에 대한 연구)

  • Huh, Seung
    • Journal of Convergence for Information Technology
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    • v.11 no.4
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    • pp.230-241
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    • 2021
  • This study has attempted to provide an important understanding about the information asymmetry in markets through empirical analysis on how the disclosure of low quality can increase demand even in the short run. More specifically, this study has extended the previous findings from the related literature by considering the effect of information search cost and providing empirical evidences about the effect of voluntary disclosure of low quality, using an experimental method with purchase scenarios. The results from our analysis show that reduced perceived risk have an important effect on sharing negative information, while the effect of information search cost is minimal. We also explain the circumstances whereby the information disclosure of a seller with low-quality product can enhance not only the seller's profitability but also customers' welfare by increasing the market demand and the demand for the seller claiming high quality.

Economic Life Assessment of Power Transformer using HS Optimization Algorithm (HS 최적화 알고리즘을 이용한 전력용 변압기의 경제적 수명평가)

  • Lee, Tae-bong;Shon, Jin-geun
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.66 no.3
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    • pp.123-128
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    • 2017
  • Electric utilities has been considered the necessity to introduce AM(asset management) of electric power facilities in order to reduce maintenance cost of existing facilities and to maximize profit. In order to make decisions in terms of repairs and replacements for power transformers, not only measuring by counting parts and labor costs, but comprehensive comparison including reliability and cost is needed. Therefore, this study is modeling input cost for power transformer during its entire life and also the life cycle cost (LCC) technique is applied. In particular, this paper presents an application of heuristic harmony search(HS) optimization algorithm to the convergence and the validity of economic life assessment of power transformer from LCC technique. This recently developed HS algorithm is conceptualized using the musical process of searching for a perfect state of harmony. It uses a stochastic random search instead of a gradient search so that derivative information is unnecessary. The effectiveness of the proposed identification method has been demonstrated through an economic life assessment simulation of power transformer using HS optimization algorithm.

A Route Information Provision Strategy in ATIS Considering User's Route Perception of Origin and Destination (ATIS에서 기종점의 경로인지특성을 반영한 경로정보제공방안)

  • Cho Chong-Suk;Sohn Kee-Min;Shin Seong-Il
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.4 no.3 s.8
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    • pp.9-22
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    • 2005
  • Route travel cost in transportation networks consists of actual route travel cost and route perception cost. Since the route perception cost is differently perceived according to each origin and each destination, route search has limitation to reflect the note perception cost due to route enumeration problem. Thus, currently employed advanced traveller information systems (ATIS) have considered only actual route travel cost for providing route information. This study proposes an optimal and a K-route searching algorithm which are able to reflect the route perception cost but encompass route enumeration problem. For this purpose, this research defines the minimum nit of route as a link by adopting the link label technique in route searching, therefore the comparison of two adjacent links which can be finally expanded the comparison of two routes. In order to reflect the characteristics of route perception in real situation, an optimal shortest cost path algorithm that both the forward search from the origin and the backward search from the destination can be simultaneously processed is proposed. The proposed algorithm is applied for finding K number of shortest routes with an entire-path-deletion-type of K shortest route algorithm.

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Determinants of the Consumer's Search for Information -Focusing on durables Goods Purchases by American Consumers- (소비자 정보탐색의 결정요인-미국소비자들의 내구재구매행동을 중심으로-)

  • 여정성
    • Journal of Families and Better Life
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    • v.7 no.1
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    • pp.15-25
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    • 1989
  • The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

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Symmetric Searchable Encryption with Efficient Conjunctive Keyword Search

  • Jho, Nam-Su;Hong, Dowon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.5
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    • pp.1328-1342
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    • 2013
  • Searchable encryption is a cryptographic protocol for searching a document in encrypted databases. A simple searchable encryption protocol, which is capable of using only one keyword at one time, is very limited and cannot satisfy demands of various applications. Thus, designing a searchable encryption with useful additional functions, for example, conjunctive keyword search, is one of the most important goals. There have been many attempts to construct a searchable encryption with conjunctive keyword search. However, most of the previously proposed protocols are based on public-key cryptosystems which require a large amount of computational cost. Moreover, the amount of computation in search procedure depends on the number of documents stored in the database. These previously proposed protocols are not suitable for extremely large data sets. In this paper, we propose a new searchable encryption protocol with a conjunctive keyword search based on a linked tree structure instead of public-key based techniques. The protocol requires a remarkably small computational cost, particularly when applied to extremely large databases. Actually, the amount of computation in search procedure depends on the number of documents matched to the query, instead of the size of the entire database.

An Improved Three-Step Search Algorithm for Block Motion Estimation

  • Hong, Won-Gi
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.9B
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    • pp.1604-1608
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    • 2000
  • The three-step search (TSS) algorithm for block motion estimation has been widely used in real-time video coding due to the simplicity of the algorithm significant reduction of computationl cost and good performance. In this paper an improved three-step search (ITS) algorithm is proposed to improve the performance of the TSS algorithm. Simulation results show that in terms of motion compensation errors the proposed ITSS outperforms some popular fast search algorithms while it has the lower computational complexity.

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A motion estimation algorithm with low computational cost using low-resolution quantized image (저해상도 양자화된 이미지를 이용하여 연산량을 줄인 움직임 추정 기법)

  • 이성수;채수익
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.33B no.8
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    • pp.81-95
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    • 1996
  • In this paper, we propose a motio estiamtion algorithm using low-resolution quantization to reduce the computation of the full search algorithm. The proposed algorithm consists of the low-resolution search which determins the candidate motion vectors by comparing the low-resolution image and the full-resolution search which determines the motion vector by comparing the full-resolution image on the positions of the candidate motion vectors. The low-resolution image is generated by subtracting each pixel value in the reference block or the search window by the mean of the reference block, and by quantizing it is 2-bit resolution. The candidate motion vectors are determined by counting the number of pixels in the reference block whose quantized codes are unmatched to those in the search window. Simulation results show that the required computational cost of the proposed algorithm is reduced to 1/12 of the full search algorithm while its performance degradation is 0.03~0.12 dB.

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Computerization for Management of Street Tree Using CAD (CAD를 이용한 가로수 관리 전산화에 관한 연구)

  • 허상현;심경구
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.2
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    • pp.68-76
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    • 2001
  • The purpose of this study is to computerize street tree management using a CAD program in order to manage the drawing record of street trees systematically and concurrently. The configuration of this program is composed of Reference Data, Data Inquiry, and Cost Assessment. The Reference Data includes characteristics of trees, monthly managements records, damage by blight and insects and usage of pesticides. The Data Inquiry includes an individual search of the tree index, simple searches and multiple searches. The Cost Assessment includes two main components, the data input with labor cost, manure ocst and pesticide cost and the assesment of management cost for prevention of blight and insects, pruning and fertilization. The results of this study are as follows: 1) When there are practices such as transplanting and removing of street trees it is immediately updated with the various situation. By creating an in progress a tree management system, up to the date information can be given to the manager for decision making. 2) To identify individual tree at the site or in drawing, the street name and numbers were used instead of coordinates. Tree tags are attached to the street trees individually. It can make DB management simple and easy. 3) By doing simple or multiple search with constructed DB, data can be provided quickly. 4) The result of this type of search are useful in the assessment of management cost very useful in regards to items such as the pruning, pesticides scattering and fertilization. 5) By using the AutoCAD software and existing PC without purchasing new equipment, the cost of system implementation can be minimized.

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Field Dependence/ Independence and the Performance of the Online Searcher (정보검색자의 인지양식이 정보검색에 미치는 영향)

  • Yoo Jae Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.19
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    • pp.189-241
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    • 1990
  • This study identified cognitive styles of online searchers in terms of Field Dependence (FD) and Field Independence (FI) dimension and determined whether searching performance was affected by FD / FI cognitive differences between online searchers and the extent to which searching performance was affected by the FD / FI dimension of cognitive style. This study used a quasi experimental design with 41 student subjects using the Lockheed DIALOG system and ERIC ONT AP database. Cognitive styles of student subjects were measured by using GEFT (Group Embedded Figure Test) and the subjects were divided into two cognitive groups- FD and FI based on the GEFT scores. Each subject was assigned two predetermined searches which had different search goals-a 'high precision search' and a 'high recall search.' Search performance of the two cognitive groups on the two problems was compared in order to see how these two groups responded to achieving different search goals in terms of search strategy, search inputs, and resulting search outputs. The major findings of this study were: 1. The pattern of approaching a search problem regardless of whether it was a high precision search or a high recall search was not significantly different between the two cognitive groups. 2. The FI group tended to use significantly more terms for the high recall search than the FD group but slightly less time than the FD group. However, significant differences in connect time between the two groups were not revealed. 3. For both search problems the FI group achieved a significantly higher success rate than the FD group. The FI group were significantly more successful searchers than the FD group. As for unit / cost, although the FI group were more cost effective than those of the FD group for both searches, these differences were too small to be statistically significant. 4. Mean differences of the search performance variables between the FD / FI groups were consistent across the two types of search questions. The FI group seemed to be equally effective for both types of search questions. In conclusion, the differences found in number of terms used and success rate between the two cognitive groups apparently resulted from different cognitive styles.

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