• 제목/요약/키워드: informal strategy

검색결과 49건 처리시간 0.021초

의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구 (A Study on Design Medical Tourism Strategy and Business Service Model)

  • 장세경;백종선
    • 한국전자거래학회지
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    • 제22권3호
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    • pp.43-55
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    • 2017
  • 세계의료관광 서비스의 시장 규모는 날로 커지고 있으며, 국내 의료관광 시장 또한 높은 성장세를 보이고 있다. 그러나 다양한 정보와 서비스가 정형화되어 있지 않고 정상적인 가격경쟁의 불가 등 의료 서비스 제공으로 인한 문제점이 대두되고 있는 실정이다. 이렇게 정형화 되지 않은 의료 서비스 제공으로 인한 문제점이 대두되고 있으며, 이를 개선하기 위해 본 논문에서는 의료 생태계 조사를 통하여 ICT 기반 한국형 의료관광 서비스 모델을 설계하였다. 우선적으로 국내외 의료 생태계 현황 분석을 진행하여 국내 시장에서의 의료관광 문제점을 파악하고 개선을 위한 주요한 방향성을 제시하여 전략을 수립하였다. 이를 반영하여 국내 실정에 맞으며 고객이 접근 가능하고 편리한 ICT 기반 의료관광 서비스 모델, 클라우드, O2O 서비스 기반 역경매 시스템, 빅데이터 기반 라이프사이클 관리 그리고 모바일 중심 헬퍼 서비스를 설계하였다. 본 논문에서 제안한 의료관광 서비스 모델은 고객에게 편리함을 제공하며 향후 한국 의료관광 문제점들을 해결하고 활성화에 기여하며 산업적으로도 파급력 있는 효과를 기대한다.

패션 상품군별 소비자가 인식하는 상표관계본질(BRQ)과 성과요인 간의 인과모형 차이 (Brand Relaionship Quality(BRQ) Perceived by Fashion Product Consumers and Its Performance Variables for Fashion Product Types)

  • 채진미;이은영
    • 한국생활과학회지
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    • 제16권1호
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    • pp.159-171
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    • 2007
  • The purpose of this research is to analyze the difference of Structural Equation Model which shows the path between BRQ and its performance variables according to purchase product types-fashion brand types, clothing item groups. The subjects were women in their 20s to 40s living in Seoul and Metropolitan areas, and 482 copies of questionnaire were analyzed. Multi-Group Analysis of AMOS 5.0 Package was used to investigate structural equation model according to fashion brand types and clothing item groups. The results of this study were as follows. As for fashion brand types, there appeared to be significant differences between high price brand type and medium-low price brand type for three paths, namely brand satisfaction to brand loyalty, BRQ to brand attitude, and brand attitude to brand loyalty. However the verification of structural equation model according to clothing item groups showed no significant differences between formal wear and informal wear. Consequently, BRQ was proved to affect brand satisfaction and brand loyalty, and brand satisfaction was the important intermediate variable between BRQ and brand loyalty. As consumers were likely to show the difference of structural equation model according to the price of purchase goods, differencial marketing strategy would be suggested.

'주택고급화를 위한 예술': 하위문화 예술공동체를 시의 경제적, 도시적 활성화의 수단으로 이용하기 ("Gentryfing Art": Using Subcultural Art Communities as a Means for a City's Urban and Economic Revitalisation)

  • 마탸즈 얼식
    • 미술이론과 현장
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    • 제10호
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    • pp.159-182
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    • 2010
  • The article examines the attempts made at economic revitalisation of Ljubljana's inner city and the consequences or "collateral damage" of this process. A lot of attention is given to the wider socio-cultural context, in which art istic practices are embedded in the city, and to the Slovenian population's perception of such practices. Artistic groups and their practices are in this sense used as part of an 'interim development' strategy, i.e. temporary guests(non-statutory tenants) are warmly welcomed because their (sub) cultural capital happens to cultivate the area, making it "cool" and attractive, but when the value of the area's real estate begins to rise their low-income status does not grant them any tenant protection. Regardless of the social role they played in revitalising the city, these groups are therefore gradually ousted from neighbourhoods, which quite ironically are often advertised in the real estate market as the city's "Bohemian" or "cultural" quarters. This makes us aware of the lack of unique alternative or informal spaces, venues for alternative art movements and practices in the cities. These issues are presented on the cases of the alternative spaces of Metelkova and the Rog Factory, both located in Ljubljana'sinnercity.

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컨버전스 시대 학습자 중심의 e-Learning 컨텐츠 개발에 관한 연구 (A study on developments of learner-oriented e-Learning contents in convergence era)

  • 이종기
    • 한국산업정보학회논문지
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    • 제11권5호
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    • pp.181-189
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    • 2006
  • 유비쿼터스 기술은 학습 분야에서 많은 변화를 요구 하고 있으며, 이러닝 컨텐츠 분야 역시 이 기술에 기초한 컨버전스 학습컨텐츠 개발로 변화되어야 한다. 그러나 현재까지 대다수의 이러닝 컨텐츠는 기술융합적 관점에서 매우 미약하고 학습자 눈높이에 맞춘 컨텐츠로 보기는 많은 무리가 따른다. 따라서 본 연구의 목적은 학습자 중심의 이런닝 컨텐츠 개발 방안을 제시하는데 있다. 이를 위해 형식, 비형식 학습의 장점을 적극 활용하게 되는 컨버전스 학습모형을 살펴 본 후, 컨버전스 시대 이러닝 컨텐츠 개발을 위한 학습관리시스템에 대한 과제분석, 스토리텔링, 그리고 피드백 디자인 전략의 중요성을 살펴 보고 학습자 중심의 효과적인 컨텐츠 개발 방안을 제시 한다.

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Cultural Distance and Corporate Internationalization: Evidence from Emerging Economies

  • ELMOEZ, Zaabi;ZORGATI, Imen;ALESSA, Adlah A.
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.267-275
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    • 2021
  • This study investigates the relationship between cultural distance and entry mode choice, where the foreign investor firm and the host country are both from emergent economies. Within this framework, research is limited and the issue is whether companies, regardless of their specific situations, have the same strategy when they meet a high degree of uncertainty in the host environment. In this study, we focused on the influence of informal institutional factors: cultural distance, that has been extensively analyzed in international business, measured by Kogut and Singh index and defined according to Hofstede, Globe Project and Schwartz approaches. The general trend derived from prior research proves that when a company from a developed country is involved; overall more enthusiasm is shown for wholly-owned subsidiaries rather than joint venture. This result still stands validated for corporations from this emergent economy area. Our analysis of a sample of 163 FDI in the Kingdom of Saudi Arabia (KSA) using logistic binary regression model reveals that the foreign firms prefer to establish wholly-owned subsidiaries in the host country over entering into a joint venture with a local firm, taking into consideration the large cultural distance.

Migration Trajectories of North Korean Defectors: Former Returnees From Japan Becoming Defectors in East Asia

  • Han, Yujin
    • Journal of Contemporary Eastern Asia
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    • 제19권2호
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    • pp.61-83
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    • 2020
  • From 1959 to 1984, over 93,000 Koreans moved to North Korea from Japan as part of a repatriation project conducted during this time. Among them were people who had escaped from North Korea and immigrated to Japan and South Korea as well as the descendants of such people. This research examines the immigration trajectories of North Korean defectors related to the repatriation project and its effects on international relations in East Asia in a migration systems context. Specifically, it focuses on 26 North Korean defectors who have connections with Japan and settled in Japan and South Korea. It argues that the migration pathways of North Korean defectors linked with the repatriation project have been constructed with the cooperation of and amidst conflict between East Asian countries. To respond to the situation, North Korean defectors used their connections with Japan in amicable relations between Japan and China. However, after the relations went sour, defectors turned to informal transitional networks. If these strategies were unavailable, the defectors faced difficulties, unless they received social or capital support from the destination countries. After entering the destination country, those who settled in Japan have experienced different situations due to the inconsistency in administrative proceedings, while those in South Korea have been treated equally as other defectors. In this sense, some defectors have faced precarious situations in their immigration.

Freudenthal의 수학화 이론에 근거한 제 7차 초등수학 교과서 5-가 단계 넓이 단원의 재구성 (A Reconstruction of Area Unit of Elementary Mathematics Textbook Based on Freudenthal's Mathematisation Theory)

  • 유미현;강흥규
    • 한국초등수학교육학회지
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    • 제13권1호
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    • pp.115-140
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    • 2009
  • Freudenthal은 수학화를 핵심 개념으로 하는 현실주의 수학 교육론을 주창하였다. 수학화란 현실 안에 있는 여러 현상들을 수학적인 수단을 사용하여 조직함으로써 현실에 질서를 부여하는 활동을 말한다. 본 연구에서는 Freudenthal의 수학화 이론을 바탕으로 제 7차 초등 수학 교과서 5-가 단계의 넓이 단원을 재구성하여 실험적인 지도만을 작성한 다음, 이를 통하여 교수 실험을 실시함으로써, 수학화를 통한 넓이의 지도 방안의 효과와 더불어 학생들의 넓이 개념과 공식에 대한 이해 실태를 분석하였다. 그 결과, 넓이의 개념 이해 측면에서는 실험반 학생들이 우수하였으나, 넓이의 계산 측면에서는 유의미한 차이가 없는 것으로 나타났다.

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성역할 개념형성과 교육에 관한 이론적 연구 (A Theoretical Study on Sex Role Concepts and the Problems of Education)

  • 이정덕;홍연애
    • 가정과삶의질연구
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    • 제2권1호
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    • pp.93-109
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    • 1984
  • The purpose of this study is to investigate the direction and strategy of education for sex role concepts of children on the basis of factor analysis of the present situation in sex role concepts and their formation. Although some maintain that sex role concept of our society has been changing slowly, the traditional sex role concept still dominates and is potentially immanent. the analysis of present condition of our society indicates that the formal as well as informal education are facing with various crucial problems in providing the direction of behavior demanded for carrying out the role. The close analysis of the three theories, psychoanalytic theory , social learning theory, cognitive development theory, lends a support to the laim of the study that cognitive development theory provide an integrated frame of reference for us to see the sex role education analytically Furthermore, the factors which are found to have influences on the formation of sex role have been analyzed in three areas: Family, School and society. 1)The factors in family such as parental behavior of upbringing and their concepts of sex role have a direct relationship with the nature of sex tole concept of children. Therefore, the first step to make children to habe a new type of sex-role conception appropriate for modern societies is to change that of parental conception and attitudes. 2)the quantitative as well as the qualitative aspects of school education showed no exceptional trend from the dominant conception of the society, although school are expected to lead the society as formal education institution rather than just reflect the society. The educational activities and contents such as the conceived goal of education for eoch sex, textbook constitation, teaching behavior and sex-role concepts of teacher are found to be still dominated by the traditional sex-role assumption. 3) The social factors that have direct relationship with children's sex-role formation are social and cultural, which include social milieu, condition of employment, family structure and mass-media. Since family and school do not educate the young in a social vacuum. their educational function of sex-role formation are doomed to be limited and determined by these social factors. Unfortunately, the analysis of present conditions showed the dominance of traditional types of sex-role concepts in all these social factors. The education of sex-role concept for children should be treated as one of the most crucial value problems related with many other important problems, such as direction and patterns of behaviors of each sex, the degree of self-development and capabilities, and consequently human right, equality, humanization and the quality of happiness. Neverthless, the analysis of researches on sex-role education which have been surveyed in this study lead to a conclusion that concerted effort to change the education, formal as well as informal should be provided in every aspect of social life. If the sex role education of the past has aimed at the "feminization"of girls which indoctrinate girls into a limited and fixed role of house wives, the new education in the future should be directed foward "humanization" of both sexes which opens the diversity of roles for both boys and girl on equal levels and provide future possibilities in accordance to their individual capabilities and interests.

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한국과 미국 초등학교 3학년 학생들의 자연수 덧셈과 뺄셈 문제해결 분석 (An Analysis on the Problem Solving of Korean and American 3rd Grade Students in the Addition and Subtraction with Natural Numbers)

  • 이대현
    • 한국수학교육학회지시리즈C:초등수학교육
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    • 제19권3호
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    • pp.177-191
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    • 2016
  • 자연수의 덧셈과 뺄셈은 학교수학을 해 나가는데 기본기능이며, 학생들은 다양하고 효율적인 전략을 활용하여 덧셈과 뺄셈 문제를 해결할 수 있어야 한다. 본 연구에서는 교육 환경과 문화가 다른 한국과 미국 초등학교 3학년 학생들이 자연수 덧셈과 뺄셈 문제해결에서 어떤 차이를 나타내는가를 분석하였다. 분석 결과, 덧셈과 뺄셈 수식문제와 문장제 모두에서 한국 학생들의 정답률이 높았으며, 통계적으로도 유의미한 차이를 나타내었다. 또한 학생들이 문제해결에 이용한 방법 면에서도 차이가 나타났다. 합병과 구잔 상황의 문장제 해결 방법의 수에서도 한국학생들이 통계적으로 유의미 결과를 나타냈는데, 이것은 두 나라 학생들이 계산 학습에서 익히고 활용하는 방법의 차이와 각 나라의 계산 수업에서 강조점 및 교실 수업 문화를 반영한다고 볼 수 있다.

여성이 경험한 폐경의 의미 (The Meaning of Menopause Experienced by Women)

  • 김애경;유은광
    • 여성건강간호학회지
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    • 제3권1호
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    • pp.82-92
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    • 1997
  • The purpose of this study was attempted to understand the substance and meaning of menopause experienced by women through informal interviews with oral consent. The informants were 6 perimenopausal women of 50-55 years old who are executing menopause. Colaizz's analytical method, a type of phenomenological analysis, was used to analyze data recorded by audiotape. One professor and a master's degree student who understand phenomenology, and the one who has a master of arts examined the validity between the meanings composed of the clusters of themes. Findings were turned out to be valid through validation process as the last step. The meaning of menopause implied both 'concept about menopause' and 'menopause as a time of change'. Menopause was mostly considered as cessation of menstruation as a physiological, natural, and normal process by aging. However, some people regarded menopause as a loss of youth and womanhood and lessening of every function of the body. Menopause as the time of changes means 'the period of' 'hormonal changes' such as change of menstruation, hot flushes, perspiration, and palpitation ; 'body function changes' of visual acuity, physical strength, sleeping, digestion, thoughts, bone and joints, skin sensibility, sexual pattern and intelligence ; 'emotional changes' such as anxiety, loneliness, gloominess, and nervousness. Menopause is a turning point on the women's life cycle accompanying various kind of changes and health problems. Therefore it is inevitable to develop strategy helping menopausal women pass through the critical successfully by adapting and coping with their critical period toward the healthy and better quality of life individually rather than putting them all into the standardized hormonal replacement protocol.

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