Business Model Evaluation based on WTP Model: Pricing-by-rating(PBR) as the Baseline of Pricing Policy and a Criterion of Business Model Evaluation (WTP모델 기반의 비즈니스모델 평가: PBR, 가격책정과 비즈니스모델 평가기준)
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- Asia-Pacific Journal of Business Venturing and Entrepreneurship
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- v.11 no.2
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- pp.157-165
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- 2016