• 조형예술학연구
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• 제1권
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• pp.267-303
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• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• 조형예술학연구
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• 제11권
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• pp.51-78
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• 2007

문화콘텐츠 산업은 고부가가치 산업으로서 전 세계를 대상으로 하는 큰 시장을 갖고 있다. 또한 첨단 기술 산업과 함께, 한 국가의 산업 경쟁력을 선도하는 중요한 산업으로 인정받고 있는데, 특히 애니메이션은 문화콘텐츠 산업에서 가장 핵심적인 위치를 차지하고 있다. 이러한 애니메이션의 중요성에 비해 국내의 애니메이션산업은 활성화되지 못하고 있는 것이 현재의 실정이다. 이것의 가장 중요한 원인 중의 하나가 바로 재미의 부족으로 판단된다. 문화콘텐츠는 대중적인 인기를 획득하여 그 콘텐츠가 소비되어야만 수익을 발생시킬 수 있으며, 일정 수준 이상의 경제적 파급 효과가 있어야 의미있는 산업이라고 이야기 할 수 있을 것이다. 이를 위해서는 문화콘텐츠에 반드시 대중적 관심을 불러 일으킬만한 '재미'의 요소가 있어야하는데, 이 '재미' 요소의 핵심이 유머 효과에 있다. 이에 본고에서는 유머일반의 유형구분을 위해 내용별 유형구분으로 (1) 해학, (2) 기지, (3) 기지, (4) 아이러니로 구분하였다. 유머의 생산 방법으로 (1) 펀 (2) 패러디, (3) 패러독스로 나누었고 디자인 요소에 따른 유머 발생유형으로서 (1) 시각적 요소, (2) 상관적 요소, (3) 실제적 요소로 구분하였다. 그리고 수용자의 반응의 구분을 위하여 심리학적 연구 결과를 크게 (1) 부조화 이론, (2) 우월성 이론, (3) 완화 이론으로 나누었다. 이러한 연구 결과를 근거로 하여 유머 유형 분석표(Humor Types Analysis Checklist)를 제시하였다. 그리고 유머 유형 분석표를 기준으로 PDI사의 <슈렉(Shrek)> 에서 유머효과가 두드러진 장면을 선별하여 유머효과를 분석하였다. 이러한 영상이나 애니메이션에서의 유머 유형 분류법은 수용자들이 어떤 유형의 유머를 선호하는지 조사 분석할 수 있는 기본적인 틀이 될 수 있으며, 이것은 영상 및 애니메이션 제작시 제작자들이 참고할 수 있는 유용한 수단이 될 수 있다.

• 디지털융복합연구
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• 제17권11호
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• pp.157-162
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• 2019

본 논문은 긍정적인 유머 스타일과 부정적 유머스타일이 어떻게 매개하고 서로 상호관련성이 있는가에 대하여 SBS에서 방영되는 예능 프로그램 <런닝맨>을 통해 분석하였다. 이론적 배경은 Martin 과 동료들이 개발한 유머스타일 질문지(Humor Style Questionnaire: HSQ)를 선택하였다. 연구방법은 먼저 <런닝맨> 멤버들의 유머스타일 유형을 분류한 후, 긍정적 유머스타일과 부정적 유머스타일은 유머생성에 어떻게 매개하고 있는 지와 멤버들 유머스타일은 어떤 상호 관련성이 있는가에 대하여 분석하였다. <런닝맨> 나타난 긍정적 유머스타일과 부정적 유머스타일 유형은 4대 4로 균형을 이루었으며, 나이와 경력, 그리고 권력에 따라 분류되었다. 유머생성 매개는 유머가 대립하는 지점에서 발생하였고, 유머스타일 상호 관련성은 반전과 상관관계가 있는 것으로 나타났다.

• 인문언어
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• 제6권
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• pp.321-357
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• 2004

In this article the structure of modern Russian humor is analyzed on the basis of some theories: bi-sociation theory (Koestler 1964), semantic script theory of verbal humor, using the concept of semantic presupposition, pragmatic felicity condition (Searle 1969; Levinson 1983) and grammatical rules (Chomsky 1965). Up to now the listed former theories were not examined and less analyzed by the semantic structure in the study of the structure of Russian humor(HcaeBa 1969; 3 $a_{OPHOB}$ 1991; 1992). Kreps (1981), who analyzed the works of Zoschenko, presented 21 types of humor, using the term 'humoreme'(Kpenc 1981, 36-37). These types are the list of the available means of humor that work not in the base of semantic criteria, but in the base of means of literary rhetoric. Kreps presented types of humor means, such as contradiction, antonymic substitution, macaronic speech and correlation of humoremes in the various types of humor. Apart from Kreps, Manakov (MaHaKOB 1986, 61-79) also studied these problems. He also set the system of the basic types of humor. Manakov introduced the linguistic means of humor of some Russian writers: Gogol, Tchechov. The means that Manakov showed with detailed examples, are trope, epithet, comic comparison, comic metaphor, comic periphrasis, euphemism, pun, zeugma, comic toponym, comic onomatopoeia, mania of foreign vocabulary, folk etymology, dialect etc. But these studies don't explain why these means make the works humorous. An, B.p tried to answer this question (안병팔 1997 a; b). An B.p. explains contexts of humor through the Release theory, the Superiority theory and the Incongruity theory. An, B.p. explained the process of deviation from the grammatical norms through morpho-syntactic and lexical means. But in these studies the humor was not analyzed by the semantic criteria. In order to linguistically evaluate various means of humor formation, it is necessary to elicit its deep structure, which makes it possible to research the formation and interpretation of humor. For this purpose this article, being based on the Incongruity theory, defined the structure of humor as negation of presupposition. Of course the former traditional studies also well shared the concept of 'contradiction' and 'contrast' of humor structure, but they didn't explain the structure by semantic differential features. This study, analyzing the works of' Zadornov, M., tried to note that through the negation of semantic presupposition the structure of contradiction is formed with semantic differential features on the semantic, syntactic or lexical dimensions.

• 디지털융복합연구
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• 제18권11호
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• pp.485-491
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• 2020

본 연구는 애니메이션에서 나타난 유머 장면을 유머 유형과 유머 빈도수, 유머 시간, 그리고 유머 주체와 조연의 상관관계를 탐색하는데 목적을 두었다. 연구 대상으로는 같은 오돌또기 스튜디오에서 제작한 작품이었지만 관객 수에서 10배의 차이를 기록한 <언더독>과 <마당을 나온 암탉>으로 선정하였다. 연구 방법으로는 유머 장면을 추출하여 타당도 검사를 한 후 앙리 베르그송 웃음 이론을 통해 분석하였다. 분석 결과는 후반부보다 초 중반부에 유머 빈도수가 많아야 하며, 유머 유형의 다양성이 필요하였다. 주인공의 유머 빈도수가 높아야 하고, 조연들의 유형이 다양할수록 유머의 성향도 다양하게 나타났다. 또한 유머는 혼자보다 등장인물들의 관계 속에서 생성되는 유머가 효과적으로 나타났다. 등장인물들의 상호작용은 행동으로 나타나는 슬랩스틱이나 언어코믹으로 다양성이 증가한다. 이러한 요소들은 애니메이션 작품을 보다 독창적이고 재미있게 하며 다양한 유머 장면의 표현을 가능하게 할 것이라고 사료된다.

• 한국초등과학교육학회지:초등과학교육
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• 제37권3호
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• pp.267-284
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• 2018

This study analyzed the types of scientific humors made by scientifically-gifted elementary school students and their perceptions of making scientific humor. For this, 77 students from $4^{th}$ to $6^{th}$ graders of gifted science education center in Seoul National University of Education were selected. Scientific humors made by the students were analyzed according to the number and types. Their perceptions of making scientific humor were also analyzed through a questionnaire and group interviews. The analysis of the results revealed that most of scientifically-gifted students made more than 2 scientific humors, and the number of scientific humor for each students varied from 0 to 11. The most types they made were the descriptive type and the pun using pronunciation type, but they made various types without any special type to be biased. And They made more the dialogue type than the narrative type, especially the riddle type. They used scientific knowledge that preceded the knowledge of science curriculum in their grade level over two or more years. The scientific knowledge of chemistry was used more than physics, biology, earth science and combination field. The name utilization type was more than the characteristic utilization type and the principle utilization type. Scientific humors in the everyday situation were more than humors in artificial situation. The students had various positive perceptions in making scientific humor such as increase of scientific knowledge, increase of various thinking abilities, deep understanding of science concept and principle, increase of interest and motivation about science and science learning, and increase on sense of humor. They had also some negative perceptions related to difficulties in the process of making scientific humor, lack of fun, and lack of time in the class.

• 성인간호학회지
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• 제16권3호
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• pp.366-377
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• 2004

Purpose: This study is a descriptive research study to develop the Nurse's Humor Questionnaire, and then analyze humor's appreciation and use by Korean nurses. Method: The three stages used to develop the questionnaire were to make a conceptual framework, make an open questionnaire through the 2nd preliminary inquiry, and make a structured questionnaire based on collected statements through the developed open questionnaire. The subjects that carried out completely a structured questionnaire were 337 nurses. Result: 1) The final developed questionnaire consists of 6 domains and 67 items. The reliability of 'When feeling humor's expression'(${\alpha}=0.7079$), 'The barrier factors of humor's use'(${\alpha}=0.7895$), and 'Humor's values' (${\alpha}=0.8336$) was high. 2) The results related to Humor's values of nurses that showed significant differences were as follow: (1) age, marital status, and current position (2) a negative correlation between stress and humor's values (3) humor's sources: daily life and conversation (4) frequency of used humor (5) types of used humor: word humor, imitation, adequate situation and technical terms, and (6) when using humor's expression: tense atmosphere, awkward atmosphere and adequate situation. Conclusion: The developed tool can be used for understanding nurse's humor. This will help to develop the humor program as a nursing intervention for health promotion.

• Human Ecology Research
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• 제52권2호
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• pp.199-211
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• 2014

The purpose of the present study investigated the types of humor styles of preschool children, as well as the relationship between parents' humor styles, their children's emotionality, and peer competence. For this purpose, the data on parents' humor styles and their children's emotionality and peer competence were collected from 203 children 3-5 years of age who were enrolled in 3 educational institutions for young children in the Seoul area, and from their parents. Basic statistical calculations including averages, standard deviations, and variances of the collected data were calculated for the analysis of the humor style of the fathers and mothers, and Pearson correlation analysis was conducted to examine the relationship between the parents' humor styles and children's emotionality and peer competence. The results are as follows: it turned out that both fathers and mothers use social humor most frequently, and fathers use more humor in general than mothers. In addition, the analysis of the relationship between parents' humor styles and children's emotionality and peer competence showed that children's emotionality has to do with their mothers' humor styles, whereas children's peer competence has more to do with their fathers' humor styles. Finally this study found that parents' humor style has an impact on the development of children and provides a new perspective on positive parenting attitudes.

• 디자인학연구
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• 제12권3호
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• pp.17-26
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• 1999

일반 대화속에는 물론, TV광고, 포스터, 신문, 잡지 등에 광범위하게 이용되고 있는 유머는 창조적인 사고로 아이디어를 개발하는 디자이너에게 훌륭한 표현수단이 되고 있으며 어떤 표현방법보다도 포용력 있고 설득적인 중요한 수단으로 그 가치와 함께 끊임없는 연구가 이루어지고 있다. 그러나 지금까지 유머에 관한 연구는 광고를 중심으로 상품구매에 미치는 영향에 관한 유머 소구효과가 대부분이라 실제로 새로운 표현방법을 개발하고자 하는 디자이너에게는 이러한 연구자료가 이용되지 못하고 있는 실정이다. 따라서, 수용자인 대중에게 효과적인 메세지 전달을 하기위해 노력하는 디자이너 입장에서 새로운 연구가 계획되어야 하며, 객관적으로 검증되고 실제적으로 활용가능한 자료가 필요하다. 본 연구는 인간의 가장 기본적이며 공통적 언어인 유머를 통하여 타이포그래피의 새로운 표현방법을 제시하고, 각 유형별로 어떠한 표현 특성이 있는지 분석하여 그를 토대로 디자이너와 대중이 공유할 수 있는 보다 타당성있고 효과적인 유머 표현을 위해 이의 효용성을 실증적으로 고찰하였다. 이러한 결과를 토대로 타이포그래피의 유머적 표현방법이 대중에게 어떻게 지각되고 있는지를 알고, 실험을 통해서 디자이너가 아이디어 개발에 접근해 가기를 바라며, 그러한 작업이 이루어질 때 보다 객관적이고 적합한 디자인을 계획할 수 있고 나아가 메세지 전달효과를 증대시킬 수 있다.

• 대한한의학원전학회지
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• 제23권3호
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• pp.103-110
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• 2010

Conceptions about functions of bladder in Oriental Medicine are focused on excretion of urine, such as "Somun(素問)" "Yeong-ranbijeonron(靈蘭秘典論)". However, functions of bladder cannot be in those. In Oriental Medicine, there are sentences in "Naegyeong", the fluid and humor is dispersed to whole body. It means that bladder has a function by reabsorption of the fluid and humor in metabolism with gi transformation, besides excretion of urine. In that reason, I try to find out meanings of bladder's functions in metabolism of the fluid and humor through bibliographic review. As a result, bladder has a 2 types of function. 1st, it is a excretion of urine that we have already mentioned. 2nd, it is a reabsorption of the fluid and humor.