• 한국의류학회지
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• 제38권1호
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• pp.33-45
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• 2014

This study investigates urban household consumption patterns for clothing items in different income cohorts through the analysis of an Almost Ideal Demand System (AIDS) model. Korea quarterly time-series statistics data for urban household expenditures from 1990 to 2013 analyzed household demand. The price and total consumption expenditure elasticities of 4 clothing items (outer wear, shoes, clothing related services and other miscellaneous clothing) for 7 income cohorts were estimated to investigate the clothing consumption patterns of different income cohorts. The study results show that the different household income cohorts have different consumption patterns for clothing items. The elastic demand of total consumption expenditures in the lowest household income cohort suggests that they consume clothing items as luxuries while other households mostly consume them as necessities. The price elasticity for all household income cohorts and clothing items (except the highest household income cohort and outer wear) was found to be elastic. The highest household income cohort had an inelastic price demand for all clothing items that implied a less sensitive clothing consumption change for the clothing price change than other households.

• International Journal of Human Ecology
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• 제2권1호
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• pp.57-75
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• 2001

Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

• 한국의류학회지
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• 제20권1호
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• pp.43-53
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• 1996

This study was initiated to investigate (1) the current sizing system for mail-order clothing, (2) consumers' preference for sizing systems, and (3) consumers' satisfaction with garment size. The apparel items and the sizes available at various mail-order companies in Korea were also reviewed. This investigation of consumers' preferences for various size description systems includes a survey of 410 men and women who had purchased garments by mail-order. The data were analyzed by Statistical Analysis System/pc. The major results are as follows; 1. The sizing system of mail-order clothing was different by garment items. The number of apparel sizes available for mail-order purchasing was three or less. The most mail∼order garments were labeled by the numerical size codes of body girth nleasurements or letter code (S, M, L). 2. The size description system most prefered by female subjects(N : 360) was the numerical size code of a body measurement(55.4%). The combination of bust-hips-height measurements size codes were prefered by 13.3% . The pictogram was least premiered by the subjects. 3. The apparel items that subjects wanted to buy using mail-order were underwear, home -weat and night-wear. The heavy users of mail-order purchasing, however, also wanted to purchase expensive garments requiring precise fit. The subjects aged from 20's to 80's wanted to purchase childern's wear by mail. 4. The desire for diversity of garment item and size of mail-order apparel was relatively high. The subjets also wanted to purchase special size garments by mail-order, e. g., garment sizes for full or tall figure.

• 한국의류학회지
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• 제14권1호
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• pp.55-67
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• 1990

This is a review on the longitudinal transformation of the Japanese trousers, which is prepared as a pre-study for the comparative analysis of the forms of Korean and Japanese folk trousers. The special traits of the Japanese trousers are found to be as follows: 1) The Japanese trousers seem to have their root in the Northern-Asian or Schithian culture. 2) While the ancient forms of Japanese trousers, esp., those of the 8C before include the same types as Korean folk trousers, the Medieval and Recent era trousers quite differ and transform themselves into the unique Japanese type. 3) All Japanese trousers can largely be classified into formal and functional trousers. Formal trousers play important role as one of the ceremonial wardrobe and are treated rather as an outermost-wear than as an inner-wear. 4) The formal trousers have skirt-like features with much fullness as are presented in many deep pleats, long crotch lines and long sashes connected to the belt; the femine trousers even omit crotch line. 5) The principal forms of Japanese trousers consist of I, $\wedge,\;\wedge$; the $\lambda$ form of Korean and Chinese type had never existed. 6) Varieties of the composite type of Japanese-Western style appear among the trousers of recent time.

• Human Ecology Research
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• 제53권1호
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• pp.81-92
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• 2015

Daily dance Ganggangsullae is recommended for youth to help their diet, improve their team life and know Korean culture. Its performance costumes were fusion hanbok and casual wear shown at the Second Daily Dance Ganggangsullae Contest Conference of Myeongryang Battle Festival in 2013. A fusion hanbok shows the Korean traditional spirit, but it is not practical. Casual wear is practical, but it does not show any Korean identity. Therefore, their combination is needed to reflect the Korean identity and practicality. For this, a literature review and an online search were conducted for the history, purpose and dance motion of daily dance Ganggangsullae. And photographs of participating teams were gathered from Jeonnam Information & Culture Industry Promotion Agency. Goguryeo costumes were used for design motifs. Four designs were sets of T-shirts and pants for the summer. Style 1 is designed using sam, jikryeong, go, round and triangle pattern with rippled cotton. Colors were from Wang Huiji's mural painting. Style 2 is designed using dansuui, beonryeong, go, round and quadrangle patterns with rippled cotton. Colors were from a Deokheungri mural painting. Style 3 is designed using sam, round ryeong, go, quadrangle patterns, prints with cotton jersey and denim. Colors were from a Gamsinchong mural painting. Style 4 is designed using dansuui, jikryeong, go, a flame pattern, a bow and arrow shape with cotton, knit and jersey. Colors were from a Muyongchong mural painting. This study is helpful to anyone who wants to develop Korean-style performance costumes.

• 패션비즈니스
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• 제12권3호
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• pp.1-15
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• 2008

The purpose of this study is to analyze women's street fashion in Shenyang and to understand the regional design preference. The city, Shenyang is not only known as the one of three major northeastern province in China, but also known as the city where large numbers of Korean fashion companies have launched in. The observation focused mainly on young/young adults and missy in Oe Market and ZungJie(中街) which are the most busy streets in Shenyang. A digital camera or a camcorder were used to take photos of these women. In addition, video captures or photos were analyzed by three fashion experts. Finally, the photos were classified by item and data was coded for statistics and reviewed through frequency and percentage. As a result, it was found that most young women in Shenyang liked to wear a casual style such as easy t-shirt, denim pants or skirt and a feminine style such as a one-piece dress in summer. Top items that were favoured by young women in Shenyang were t-shirts and blouse types, while they favoured to wear denim pants of indigo blue for bottom items. Frequently found colors among these womens' clothing were white, black, vivid blue, red and red purple. I strongly believe this study will provide basic but significant information for the establishment of design and marketing strategies to the Korean fashion brands, who is trying to access Chinese fashion market.

• 대한가정학회지
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• 제46권9호
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• pp.99-112
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• 2008

The increasing rate of obesity in school aged children has become a conspicuous social phenomenon in Korea. This has been linked to greater economic growth, increasingly westernized dietary habits, and a consumer driven society. Given that obesity can lead to social exclusion or unfavorable attention by other students in a school setting, the design of plus-size garments have become important for effective appearance management skills. This research aimed to establish a somatotype database for obese school boys, aged 10 to 12, in order to develop a sizing system for plus-size upper garments. In order to measure somatotype of average and obese school boys, five categories were recorded; height, obesity, length of trunk, thickness of neck and chest. For obese boys, subcutaneous fat thickness and position of B.P/shoulder point factors were recorded. Obesity factor was subdivided into overall and specific ones, and while the deviation of obese body types was severe compared to the average type. Obese body type showed significantly higher measurements in width, girth, thickness. This is linked to the fact that the frequency ratio of obesity increases with age. Stature and chest were chosen as control dimensions for boys' wear. As crosstabulation of stature(5cm interval) and chest girth(2, 3 and 4cm), and stature(5cm interval)/chest girth(3cm interval) sizing system showed, the most effective cover ratio and adaptability to the data distribution $25{\sim}75$ quartile. Based on the findings, 10 sizes were formulated for average body type, while 18 sizes were formulated for obese type, whose size cover ratios were 48% and 62.9%, respectively. The primary ranges of stature were $145cm{\sim}150cm$, while those of chest girth were $79{\sim}82cm$. Each size was declared as "chest-somatotype{A(average)/O(obesity)-stature". This study proposed a plus-size upper garment sizing systems for obese boys, accompanied with reference measurements for suit, casual wear and underwear. The finding showed that the two systems were totally separate and not overlapping, meaning that plus-size sizing system is essential for obese school boys. The obesity type system had more size and wider range specs.

• 아태비즈니스연구
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• 제14권4호
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• pp.67-85
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• 2023

Purpose - This study seeks to investigate the determinants of global sourcing intention in clothing sewing industry, in particular with its focus on women's knit wear production. Design/methodology/approach - This study collected a unique set of qualitative data through 31 in-depth interviews with fashion brands, promotion agencies, and sewing factories between July 2023 and October 2023. In addition, it analyzed the dataset using the MAXQDA to complement the research findings. Findings - We have two findings. First, the interviewees commonly mentioned the following factors as reasons for considering global sourcing: the human factors(aging of skilled technicians and labor shortages), the financial factors(gap in production unit prices at home and abroad), the relational factors(lack of novelty), and the physical factors(loss of production infrastructure and network), while the human factors(skilled workforce), the production factors(delivery date and product quality), and the relational factors(timely communication and mutual trust) as reasons for continuing domestic sourcing. Additional code analysis of interview also supports this finding. On the other hand, there was also a subtle difference between buyers(brands) and suppliers(promotion agencies and processing plants), and buyers consider the exact delivery date critical so that they could see trend-sensitive women's knit wear on time, and suppliers took production costs, labor costs, and labor shortages, which are financial factors, more seriously. Research implications or Originality - This study provides a richer and more balanced view of existing literature, which has generally tended to introduce global sourcing across the clothing industry despite the existence of various diversity within the industry. In addition, through qualitative research, we introduce that the sewing industry is carried out according to complex factors, and by revealing and categorizing the determinants of global sourcing, we supplement the existing research on the clothing sewing industry centered on survey. On a practical note, this study introduces that there is a difference in view of domestic sourcing and global sourcing between buyers(brands) and suppliers(promotion agencies and sewing factories), suggesting practical implications for revitalizing networks and deriving win-win cooperation network models among members in the future.

• 한국가정과교육학회지
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• 제21권1호
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• pp.51-69
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• 2009

본 연구는 기술 가정교과가 학습자의 흥미와 관심에 부합하여 실생활에 활용 가능한 학습자 중심의 실천교과가 되도록 옷차림 영역을 중심으로 활동과제 개선을 위한 기초 자료를 제공하고자 하였다. 이를 위해, 수도권 소재 중학교 2학년에 재학 중인 남학생 154명과 여학생 160명을 대상으로 활동과제에 대한 학습자의 선호도를 설문 조사하였으며, 연구결과는 다음과 같다. 첫째, 의생활 단원에 대한 선호도는 '좋아한다'고 응답한 학생이 가장 많아 의생활 단원을 선호하는 것으로 나타났다. 선호하는 이유는 '다양한 실습이나 활동과제를 접할 수 있어서'가 가장 높게 나타났으며, 싫어하는 이유는 '암기해야하는 내용이 많아서'가 가장 높게 나타났다. 또한 의생활 단원 옷차림 내용에 대한 선호도는 필요하다고 생각하는 내용과 실생활에 도움이 된다고 생각하는 내용, 흥미를 느끼는 내용에 관계없이 '나에게 어울리는 옷차림, 옷을 바르게 입는 방법'에 대한 선호도가 가장 높게 나타났다. 둘째, 옷차림 영역에 대한 활동과제의 선호도를 분석한 결과 수행 시기는 '수업 후 내용 정리'를 하면서 제시하는 것을 선호하고, 집단의 규모는 '소집단 활동', 문제의 유형은 '잘 구조화된 문제'를, 과제 수행 방법은 '실험 실습을 통해 원리적으로 파악하는 과제'를 선호하는 것으로 나타났다. 셋째, 옷차림 영역에 대한 활동과제의 경험, 선호도, 교과서의 내용을 비교 분석한 결과 경험과 교과서에 제시된 내용은 대부분 일치하였으나, 선호도와는 차이를 보였다. 따라서 가정교과가 학습자 중심의 실천교과가 되기 위해 활동과제의 내용은 학생들의 일상생활에 중심을 두고, 소집단활동의 비율을 높이는 것이 바람직하다. 또한 활동과제는 구조화되지 않은 문제와 같이 다양하고 포괄적인 문제 상황을 제시하는 것이 학생의 창의력, 사고력을 신장시키는데 도움이 될 것이며, 수행 방법을 다양하게 구성할 필요가 있다.

• 한국가정과교육학회지
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• 제20권2호
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• pp.15-30
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• 2008

본 연구는 가정교과가 학습자의 흥미와 관심에 부합하여 실생활에 활용 가능한 학습자 중심의 실천교과가 되도록 옷차림 영역을 중심으로 활동과제 개선을 위한 기초 자료를 제공하고자 하였다. 이를 위해, 7차 교육과정의 중학교 2학년 기술 가정 10종 교과서에 수록되어 있는 의생활 단원의 활동과제를 분석하였다. 활동과제는 활동과제 수행 시 '집단의 규모', '문제의 유형', '과제 수행 방법'에 따라 분류하여 분석하여 활동과제의 내용 구성, 수행방법, 제시방법 등 활동과제가 나아가야 할 방향을 모색해 보았으며 연구결과는 다음과 같다. 첫째, 중학교 2학년 기술 가정 교과 의생활 영역의 옷차림 단원의 비율을 살펴본 결과 의생활 단원의 5개 단원 중 가장 높은 비율을 차지하고 있었으며, 옷차림 단원의 6가지 세부 내용 중 '한복의 종류와 바르게 입는 방법'과 '의복의 기능의 복의 종류와 특징'이 가장 많은 비율을 차지하고 있었다. 둘째, 활동과제의 문제의 유형과 과제 수행 방법은 출판사와 옷차림 영역 세부내용 간에 차이를 보였으나 집단의 규모는 '개별활동', 문제의 유형은 '구조화된 문제', 과제 수행방법은 '가정에서 이전 경험으로부터 해결할 수 있는 과제'가 가장 많은 비중을 차지하고 있었다. 따라서 가정교과가 학습자 중심의 실천교과가 되기 위해 활동과제의 내용은 학생의 요구, 교육현장의 여건 등을 고려하며 학생들의 일상생활에 중심을 두고, 소집단 활동의 비율을 높이는 것이 바람직하다. 또한 활동과제는 구조화되지 않은 문제와 같이 다양하고 포괄적인 문제 상황을 제시하는 것이 학생의 창의력, 사고력을 신장시키는데 도움이 될 것이며, 수행 방법을 다양하게 구성할 필요가 있다.