• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1093-1104
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• 2002

In this study, the diffusion phenomenon of casual Hanbok which started in the mid 1990s and has been widely spread ever since with innovative features in design, materials, etc., was reviewed. Through the interviews of 45 People who have worn casual Hanbok the advantages and disadvantages of casual Hanbok related to its innovative characteristics were recorded and analyzed. Through the questionnaires distributed to 482 adults living in Seoul, Busan, and Darjeon, the factors related to the adoption of casual Hanbok were examined. The following are the results from the empirical study. First the adoption of contemporary casual Hanbok is due to the consumers′ positive response to the excellence of casual Hanbok′s various innovative characteristics. What the consumers perceived as innovative characteristics of casual Hanbok in the survey results validated the findings of the depth interview, identifying seven subcategories of the innovative characteristics of casual Hanbok; aesthetics, positive training effect on body and mind, difficulty in we, practicality, psychological attachment for "Our Clothes", economic efficiency, and symbolic compatibility. And consumers who think highly of such spiritual and identity values as national consciousness, nature affiliation, and community consciousness, had high evaluation to casual Hanbok However, consumers′ prejudice against Hanbok that Hanbok is for old people, uncomfortable, and not suitable to modern life, tuned out to have a negative influence on the adoption. From these results, it can be concluded that casual Hanbok of the late 1990s is a fashion with innovative characteristics, different from the one in the l980s worn by the demonstrators of popular movements and democratic movements, and it emerged as a new symbol with the characteristics of cultural movement like community consciousness and nature affiliation.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.702-712
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• 2008

The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.212-222
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• 2008

This study investigated the clothing easiness of movement when wearing casual Hanbok(Saenghwal Hanbok), as a high school student uniform, and produced some recommendations for improving the Hanbok. Casual summer-uniform Hanbok produced from different types of materials were produced for this study. They were P/R, P100, P/C, and P/R/S for the blouses, with P/W, P100, P/R, and P/W/F for the skirts. Their clothing easiness of movement were then tested at $25{\pm}1^{\circ}C$ and $50{\pm}10%$ R. H. The results were as follows: The easiness of movement for casual Hanbok was marked as $3.7l({\pm}1.03)$ on average which is higher than those of other garments, so it can be presumed that the easiness of movement for the tested clothes was quite good. The easiness of movement was lower, however, when students had their arms up front, right arms upright, arms crossed on the cheats, and bent forward whereas they were more comfortable when standing straight and sitting on a chair at 90 degrees. In terms of easiness of movement, the following ranking was revealed: waist, bust, shoulder, back, armhole, and upper arm. The easiness of movement for casual Hanbok skirts was quite good, and on average marked around $4.26({\pm}.77)$. Standing straight was the most comfortable position, when they bend forward 45 degree and 90 degree were the most uncomfortable positions. The buttocks area was also more comfortable than the waist area for casual Hanbok skirts.

• Journal of Fashion Business
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• v.21 no.6
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• pp.66-76
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• 2017

This study used a virtual wearing system equipped with body shape data with a 3D scanner, based on a female basic bodice, to develop a modified Hanbok Jeogori with high fitness capabilities to provide basic data for the development of the modified Hanbok Jeogori pattern for the academic and industrial fields. In this study, the representative modified Hanbok design which most frequently appeared in broadcasting ads and on line was selected. The wearing test was conducted by six professionals, and three times wearing tests were implemented based on 17 evaluation items. The data for this study was processed statistically using SAS 9.0. We conducted, the F-test for significance verification, the Duncan-test for a post test, and a correlation analysis of Cronbach's alpha coefficient for a reliability test of dressing test results were implemented for each of the three tests. The pattern of the developed modified Hanbok Jeogori overcame the defects of the short length of the conventional modified hanbok, and could fix the length issue. The developed Hanbok pattern solved the overlapping problem of the shoulder, back neck point-sleeve length(Whajang), and armhole, displayed in a straight line from the Godae point of the previous modified Hanbok; it suggested the position of the Seop and neck line in the basic bodice. Based on this, the Seop width, Git form, Goreum and the width, length, and position of the string whose dimensions can differ in accordance with the trend can be applied in various forms.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.131-146
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• 2022

The purpose of this study is to implement the textile design applying the floral pattern shown in Korean traditional fabrics and the New-Hanbok Chulic Dress in 3D through a virtual fitting system. As a research method, first, we analyzed the floral pattern types of fabrics in the literature related to traditional Korean textiles. Second, we developed textile designs of traditional flower motifs using 13 extracted flower types. Third, we applied the floral textile designs to the 3D original form of new-Hanbok Dress produced based on design preference survey results. The findings derived through this study are as follows. First, among Korean traditional patterns, the type of flowers used in textiles were blossom of chrysanthemum, orchid, camellia, apricot, peony, peach, pomegranate, hydrangea, narcissus, lotus, plum, chinese rose, and rosa rugosa. Second, this study found that the value of traditional culture can be further increased by using traditional flower patterns as an infinite source of creative design. Third, it was confirmed that the new-Hanbok can be developed endlessly as a clothing design that combines various morphological modifications and patterns without departing from traditional designs. In the future, if the research on costume design using various items of traditional clothing and the development of textile designs based on traditional culture continues, the development of new clothes design that leads to the development of Korean traditional clothing culture and meets the sensibilities of modern people will be endless.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.33-44
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• 2022

Rental services have recently come to be provided in which people can experience traditional Korean culture in the form of Hanok villages, allowing everyone can easily rent and wear hanbok, a traditional Korean garment, regardless of gender and age. Users of hanbok rental services share photos of themselves wearing hanbok on social media, contributing to the increasing popularity of hanbok experiences. However, the trend of wearing hanbok has no become established in people's daily lives, apart from the specific places that offer hanbok experiences. To promote hanbok as everyday clothes, hanbok design should be developed to provide wearers with both convenience and emotional satisfaction. Using 28 emotion words that express consumers' emotions toward hanbok that were extracted from previous studies, this study measured consumers' emotions toward different types of hanbok with on a seven-point Likert scale. Emotion words and categories that obtained scores of five points or above, signifying a rating of "felt fairly" or higher in relation to specific hanbok types were extracted. This study also examined differences in the average scores for emotional categories according to hanbok types and gender. The results indicated that only average scores for the "favorable feeling" category showed a significant difference between men and women. Finally, differences in the average scores for emotional categories were examined by classifying hanbok types: traditional (e.g., baenaet-jeogori, saekdong-jeogori, traditional hanbok for adults, and traditional wedding clothes) and modern (e.g., daily hanbok for children, for women, and for men). The results indicated significant differences between traditional and modern hanbok in six emotional categories (i.e., the cheerful, esthetic, harmonious, fresh, favorable, and stable feeling). This study derived analytic results for terms related to emotions that hanbok wearers feel according to types of hanbok. The findings can be used by hanbok retailers and rental services to provide consumers with greater emotional satisfaction.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.134-147
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• 2016

The mainstay of modern fashion design has always been Western costumes. Though Asian costumes do get featured in collections at times, most instances are just instances of the western culture showing curiosity toward non-mainstream costumes. Until recently, Japan, which has been the most active in cultural exchanges, has been the main recipient of these curiosities, and has been used as the representative style and culture of East Asia. What needs to be let known is that Korea has its own costume style and culture, which have been developed according to its tradition and beliefs. Hanbok, which is the representative traditional costume in Korea, has existed since the beginning of the Kochosun dynasties. I started this study to figure out the design source of Hanbok's shape and develop it into a modern costume. In the fashion industry, "Mandarin Collar" and "Kimono Sleeve" are common terms, And I hope that words like 'Korean Collar' and 'Hanbok Sleeve' will one day become a household term. Hanbok contains Korea image. And its shape is formed depending on how Koreans have been treating all sorts of objects or things for many years. If my study can identify and express the unique Korean way of pattern and considering clothes, which is clearly different from those of China and Japan, I will be able to establish a concept of 'Korean style', that people of the world could come to recognize.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.593-608
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• 2023

This study attempted to classify the types of perceptions of the new Hanbok, focusing on female college students in their 20s, and to analyze the characteristics of each type. This study was conducted with the Q methodology and analyzed with the QUANL pc program. The perceptions of the new Hanbok among female college students in their 20s were classified into four types: Type 1: modern/practical, Type 2: convenient/practical, Type 3: temporary/accessible, and Type 4: convenient/traditional. Type 1 emphasized the selection of Western clothing fabric, matching zipper/buttons, and achromatic colors. Type 2 highlighted a design that can be worn as daily clothing by combining materials that are convenient for laundering. Type 3 stressed the operation of new Hanbok rental stores so that it is easy to access and accept new Hanboks in old palaces and Hanok villages. Type 4 required the development of a design that reflects the elements of the traditional Hanbok and is convenient for activity and laundering.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.49-61
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• 2017

The purpose of this study was to analyze the organizational framework and contents of the clothing design section of the middle school textbook of Technology & Home-economics(1) of the revised curriculum in 2009. The scope this study lies in external characteristics such as framework, contents and the like from the Home Economics area of textbooks by seven publishers chosen from those that were authorized by the Ministry of Education, Science and Technology in 2012. The result showed that the seven textbooks have the same top Unit 'Juvenile Life' and mid-Unit 'Clothing and Self-expression' but that smaller units were different and diverse in content. In the small unit 'Clothing and Self-expression' of the clothing design section, contents are structured to be put into practice by understanding and exercising the concept; the contents are offered as design theories, clothes design, clothing, and activities/investigation. Hanbok (Korean traditional clothes) clothing was proposed in all textbooks in an order of the right way for Hanbok clothing, names of Hanbok, kinds of Hanbok and the order of wearing Hanbok. Accordingly, this study found the seven textbooks were constructed corresponding to the revised curriculum 2009 for the clothing design section of Technology & Home-economics(1). This study suggests students can build their own insight for viewing society, the country and the world as well as appreciate their own importance in establishing consciousness if they go forward in solving the various problems they face in home life by grafting practical reasoning.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.462-469
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• 2005

This study was inquiry into wearing condition and satisfaction of Saenghwal Hanbok uniform for Korean restaurant's employees. For this Purpose to be fulfilled survey was carried out to the managers and employees who are working in Korean traditional restaurants located in Seoul, and the reality of wearing Saenghwal Hanbok uniforms and the employees's satisfaction were considered. It taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. The analysis was executed involving Simple Analysis, Correlation Analysis, Independent Samples T-test, Paired Comparison, ANOVA, and Duncun Test using SPSS. The report shows that buyers get two pieces style of skirt ($74\%$) and they are buying from Hanbok shops ($58\%$), or from uniform shops ($21\%$). It is almost impossible to see that employees' opinion is reflected in the uniform design since the decisions are made by either Senior manager or General Manager. Based on the result of this survey, followings should be taken into consideration when designing Hanbok uniforms for Korean traditional restaurants. Firstly, a design should reflect a sphere and a radiuses of action throughout a grasp of the type of restaurant, such as the type of sitting and whether there are stairs or not, and the type of service in charge, and so on. Secondly, considerations on the fabrics in terms of sweat absorption, tactility, weight and so on should be prioritized emphasizing a functional aspect. Thirdly, a sleeve should be narrower and shorter, and the skirt should be less wide and not crease easily. Lastly, a Geogori should be knot-button on with care in order not to be opened and a skirt should be zipped up.