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Types of Perceptions of the New Hanbok Among Women in Their 20s -Focusing on Jeollanam-do

20대 여성의 신한복에 대한 인식유형 -전남지역을 중심으로-

  • Su Joung Cha (Dept. of Fashion & Clothing, Mokpo National University)
  • 차수정 (국립목포대학교 패션의류학과)
  • Received : 2023.02.01
  • Accepted : 2023.06.19
  • Published : 2023.08.31

Abstract

This study attempted to classify the types of perceptions of the new Hanbok, focusing on female college students in their 20s, and to analyze the characteristics of each type. This study was conducted with the Q methodology and analyzed with the QUANL pc program. The perceptions of the new Hanbok among female college students in their 20s were classified into four types: Type 1: modern/practical, Type 2: convenient/practical, Type 3: temporary/accessible, and Type 4: convenient/traditional. Type 1 emphasized the selection of Western clothing fabric, matching zipper/buttons, and achromatic colors. Type 2 highlighted a design that can be worn as daily clothing by combining materials that are convenient for laundering. Type 3 stressed the operation of new Hanbok rental stores so that it is easy to access and accept new Hanboks in old palaces and Hanok villages. Type 4 required the development of a design that reflects the elements of the traditional Hanbok and is convenient for activity and laundering.

Keywords

References

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