• 한국산학기술학회논문지
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• 제17권12호
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• pp.611-620
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• 2016

기업들은 경쟁 속에서 성장한다. 경쟁은 성장의 기본 동력으로, 기업들은 경쟁 속에서 살아남기 위해 부단한 노력을 기울인다. Competitive rivalry-based theory에 따르면 기업은 경쟁 속에서 경쟁에 수반되는 위험을 회피하기 위해 경쟁기업들의 결정을 모방 한다고 한다. 본 연구는 국내 기업들의 투자 결정에 미치는 경쟁기업들의 영향에 대한 실증적인 연구이다. 본 연구의 연구 결과는 경쟁기업이 기업의 투자 결정에 통계적으로 상당히 유의한 영향을 미친다는 것과 이러한 영향은 기업 간 경쟁이 심화되면 될수록, 그리고 부채비율이 높아질수록 모방의 정도가 강해진다는 것을 보여주고 있다. 모험회피 이론에 의하면 기업들이 모방하는 이유는 경쟁에서 비용을 적게 들이고 손쉽게 정보를 얻으려하기 때문이라고 한다. 연구 방법론으로는 내생성 문제를 해결하기 위해 주가 수익률을 매개 변수로 사용하여 Two Stage Least Square(2SLS) 방법을 사용하여 경쟁기업들의 투자 결정이 기업의 투자 결정에 미치는 영향을 연구 분석하였다. 이 연구결과는 기업들이 투자결정하는데 있어서 어느 정도로 경쟁그룹을 인식하느냐에 대한 중요한 단서를 제공한다고 할 수 있다.

• Asia pacific journal of information systems
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• 제12권2호
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• pp.119-135
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• 2002

Those making decisions are no longer located in the same workplace. Wireless technology appears promising as a method to promote group performance in circumstances dependent on time, but not member proximity. However, the success of wireless technology in group decision-making situations has not yet been proven. This paper seeks to learn whether wireless technology affects the performance of group decision-making tasks that should be resolved urgently and/or sources of idea are disconnected with on-line network.

• 경영과학
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• 제16권1호
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• pp.11-23
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• 1999

AHP is a well-known multiattribute decision technique that has been applied to private and public areas. It is well suited to group decision making and offers many benefits as a synthesizing mechanism in group decisions. This paper explains why the AHP is well-suited to group decision making by means of the case study. Through this case study, this paper tried setting priorities for the strategic industry with the focus on the small and medium industry in Pusan.

• Asia Marketing Journal
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• 제22권1호
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• pp.41-60
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• 2020

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers' decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint as opposed to utility in their decision making. In this study, the effect of social norms on consumer demand is captured via multiple constraint model where constraints are not only from budget equation but also from psychological burden induced by the deviation from the norm. The posterior distributions of model parameters were estimated via conjoint study allowing for heterogeneity via hierarchical Bayesian framework. Individual characteristics such as age, gender and work experience are also used as covariates for capturing the observed heterogeneity. The empirical results show the role of social norm as constraint in consumers' utility maximization. The proposed model accounting for social constraint outperforms the standard budget constraint-only model in terms of model fit. It is found that people with longer job experience tend to be more robust and resistant to the deviation from the norm. Incorporating social norm into the utility model allows for another means to disentangle the reason for no-purchase as 'not preferred' and 'not able to buy'.

• 한국국방경영분석학회지
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• 제28권1호
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• pp.83-96
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• 2002

The Analytic Hierarchy Process (AHP) is well suited to group decision making and offers numerous benefits as a synthesizing mechanism in group decisions. To date, the majority of AHP applications have been in group settings. One reason for this may be that groups often have an advantage over individual when there exists a significant difference between the importance of quality in the decision and the importance of time in which to obtain the decision. Another reason may be the best alternative is selected by comparing alternative solutions, testing against selected criteria, a task ideally suited for AHP. In general, aggregation methods employed in group AHP can be largely classified into two methods: geometric mean method and (weighted) arithmetic mean method. In a situation where there do not exist clear guidelines for selection between them, two methods do not always guarantee the same group decision result. We propose a simulation approach for building group consensus without efforts to make point estimates from individual diverse preference judgments, displaying possible disagreements as is natural in group members'different viewpoints.

• 대한지역사회영양학회지
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• 제26권3호
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• pp.155-166
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• 2021

Objectives: Driven by a growth of single-person households and individualized lifestyles, solo dining in restaurants is an increasingly recognizable trend. However, a research gap exists in the comparison of solo and group diners' menu-decision making processes. Based on the self-control dilemma and the temporal construal theory as a theoretical framework, this study compared the ordering intentions of solo vs. group diners with healthy vs. indulgent (less healthy) entrées. The mediating role of consumption orientation and the moderating role of amount of menu nutrition information were further explored to understand the mechanism and a boundary condition. Methods: A scenario-based online survey was developed using a 2 (dining social context: solo vs. with others) × 3 (amount of menu nutrition information: no nutrition information vs. calories vs. calories/fat/sodium), between-subjects, experimental design. Consumers' level of nutrition involvement was controlled. A nationwide survey data (n = 224) were collected from a crowdsourcing platform in the U.S. Data were analyzed using multivariate analysis of covariance, independent t-test, univariate analysis of covariance, and moderated mediation analyses. Results: Findings reveal that solo (vs. group) diners have less (vs. more) intentions to order indulgent menu items due to a more utilitarian (vs. more hedonic) consumption orientation in restaurant dining. Findings also show that solo (vs. group) diners have more (vs. less) intentions to order healthy menu items when the restaurant menu presented nutrition information including calories, fat, and sodium. Conclusions: The findings contribute to the literature of foodservice management, healthy eating, and consumer behavior by revealing a mechanism and an external stimuli of solo vs. group diners' healthy menu-decision making process in restaurants. Furthermore, the findings provide restauranteurs and health professionals with insights into the positive and negative impacts of menu nutrition labelling on consumers' menu-decisions.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 2004년도 춘계학술발표대회논문집
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• pp.326-329
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• 2004

Content adaptation is an effective solution to support the quality of service over multimedia services over heterogeneous environments. This paper deals with the accuracy and the real-time requirement, two important issues in making decision on content adaptation. From our previous problem formulation, we propose an optimal algorithm and a fast approximation based on the Viterbi algorithm of dynamic programming. Through extensive experiments, we show that the proposed algorithms can enable accurate adaptation decisions, and especially they can support the real-time processing.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.106-110
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• 2001

The Analytic Hierarchy Process (AHP) is well suited to group decision making and offers numerous benefits as a synthesizing mechanism in group decisions. To date, the majority of AHP applications have been in group settings. In general, aggregation methods employed in AHP can be largely classified into two methods: geometric mean method and (weighted) arithmetic mean method. In a situation where there do not exist clear guidelines for selection between them, two methods do not always guarantee the same group decision result. Thus we suggest a simulation approach for building group consensus as a complementary tool, even when just group judgments are required. Without any efforts to make point estimates from individual diverse preference judgments, a simulation approach suggests the process how the individual preference judgments are aggregated into consensus, displaying possible disagreements as is natural in group members' different viewpoints.

• 한국측량학회지
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• 제28권2호
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• pp.233-237
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• 2010

The recent advance of sensor networks and ubiquitous techniques allow collecting and analyzing of the data which overcome the limitation imposed by time and space in real-time for making decisions. Also, analysis and prediction of collected data can support useful and necessary information to users. The collected data in sensor networks environment is the stream data which has continuous, unlimited and sequential properties. Because of the continuous, unlimited and large volume properties of stream data, managing stream data is difficult. And the stream data needs dynamic processing method because of the memory constraint and access limitation. Accordingly, we analyze correlation stream data using principal component analysis. And using result of analysis, it helps users for making decisions.

• 대한치과교정학회지
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• 제51권1호
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• pp.3-14
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• 2021

Objective: This study aimed to identify the perceptions of orthodontic treatment among Korean adults and determine the factors that drive them to seek orthodontic treatment. Methods: A total of 2,321 adults aged 19-64 years were surveyed using an internet research system from a specialized research company. The participants were divided into the following groups based on their experience of and willingness to undergo orthodontic treatment: experience, acceptance, and non-acceptance groups. The characteristics of the participants were compared using analysis of variance with post-hoc analysis. Multinomial logistic regression analysis was performed in all three models with the non-acceptance group as a reference. Results: In terms of demographic characteristics, age, gender, marital status, and education had significant influences on orthodontic treatment decisions in adults in the experience and acceptance groups (p < 0.001). When all the factors were analyzed, age, marital status, past dental treatment experience, regular oral examinations, demand for orthodontic treatment, optimal treatment period, health insurance coverage, information on orthodontic treatments, perceptions regarding orthodontic treatment, and psychosocial impact of dental esthetics significantly influenced orthodontic treatment decisions in adults in the experience and acceptance groups (p < 0.001). Conclusions: These findings suggest that various factors influence orthodontic treatment decisions in adults. Individuals who seek orthodontic treatment were found to undergo more regular dental treatment and oral examination than those who did not. They also had a better perception of orthodontic treatment and more negative values for the psychosocial impact of dental esthetics.