• 한국의류학회지
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• 제20권5호
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• pp.817-825
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• 1996

A portion of several previous studies has been that when a product is to be presented as a gift it entaials a greater expenditure of time and money than when the same product is to be used by the buyer. While this might suggest that gift-giving is an especially involving purchasing sitution, the research to date has not been consistent in its evidence to support this view. One reason for this inconsistency in findings may be suggested that different gift-giving situations show considerably different levels of givers' task involvement. The present study designs to gain some descreptive understanding of the clothing gift-giving, and to test the relationship between varibles related to clothing gift-giving and task involvement of clothing gift-giving through different gift-giving senarios. Data (N=463) were collected via a questionnaire from housewives living in Pusan, and were analyzed by factor analysis, t-test, and cannonical analysis. Results support that differences in task involvement of clothing gift -giving cause different consumer behaviors in relation to clothing gift-giving.

• 대한가정학회지
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• 제30권3호
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• pp.257-270
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• 1992

Gift giving is usually conducted at festive days, Christmas or Parent's day. When consumers purchase gifts, they have some troubles about efficiency and economy of gifts. The issues about gifts purchase also involve the conceptualizing and establishing evaluative measure of gifts. In order to solve some problems concerning to gift giving, it is necessary to define the concept of gift giving above all. Therefore, the purpose of this article is to establish the concept of gift giving in heop of the study of anthropology and sociology about the beginning of gifts. And it attempts to review on gift giving in the field of consumer behavior. So, first this article proposes that the core concept of gift giving is a reciprocity. It means the obligatory system performed among small groups or individuals. Second, in order to analize the gift giving process, it needs to involve important variables-gift occasion and motivation of gift giving, and intimacy relationship.

• 한국생활과학회지
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• 제20권4호
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• pp.819-829
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• 2011

The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.

• 대한공업교육학회지
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• 제39권2호
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• pp.144-164
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• 2014

본 연구에서는 진로교육과 진로상담 분야에서 중요한 상담기법의 하나로 제시되고 있는 정보제공기법의 정의와 방법에 대해 살펴봄으로써 정보제공기법을 보다 명확하게 이해하고, 향후 해결해야할 문제점에 대해 제시하여 진로분야 전문가 교육을 위한 기초자료를 제공하기 위한 목적으로 수행되었다. 이를 위하여 첫째, 정보제공기법이 어떻게 정의되고 있는가? 둘째, 정보제공기법에 대한 구체적인 방법은 어떻게 설명되어 있는가? 하는 연구문제를 설정하였다. 연구문제 해결을 위해서는 문헌연구방법을 활용하였는데, 상담개론서와 상담기법 교재, 총 17권을 분석대상으로 선정하였다. 주요 결과는 다음과 같다. 첫째, 상담개론서와 상담기법 교재에 나타난 정보제공기법의 정의는 크게 두 가지 기준에서 분석해볼 수 있었는데, '정보'라는 의미를 어떻게 보고 있는가 하는 측면과 정보제공기법을 기술하는 방식의 측면이었다. 그 결과, 상담교재에 나타난 정보제공기법의 정의는 일관되지 않았고, 어떤 교재에서는 광의의 의미로, 어떤 교재에서는 협의의 의미로 정의되고 있음을 알 수 있었다. 또한 정보제공기법을 기술할 때도 상담자의 행동에 초점을 두는 경우와 상담자의 의도에 초점을 두는 경우가 있음을 확인할 수 있었다. 이러한 분석을 통해 정보제공기법이 일관되게 정의되지 못하고 다른 상담기법(예: 조언주기, 해석하기, 직접적 지시하기 등)들과 명확히 구분되기 어려운 이유를 알 수 있었다. 둘째, 상담개론서와 상담기법교재에 나타난 정보제공기법의 구체적 방법을 살펴본 결과, (1) 정보제공의 시점 (2) 제공할 정보의 선택 기준 (3) 정보제공의 절차 (4) 기타 유의사항을 기준으로 분석해볼 수 있었다. 이 네 가지 가운데 '정보제공의 시점'과 '기타 유의사항'에 대한 내용은 분석대상 여러 문헌에서 찾을 수 있었으나 '제공할 정보의 선택 기준', '정보제공의 절차'에 대한 내용은 일부 문헌에서 매우 간략한 내용만 확인할 수 있었다. 이는 정보제공을 하는데 있어서 어떤 정보를 제공해주어야 하는지, 어떤 절차에 따라 정보를 제공해주어야 하는지가 매우 핵심적인 내용임에도 불구하고 이에 대한 체계적 지식이 부족하다는 것을 보여주는 것으로, 정보제공기법에 대한 경험적 연구의 필요성을 확인할 수 있었다. 특히, 논의부분에서는 간호학 분야에서 수행된 정보제공에 대한 경험적 연구들을 제시함으로써 상담분야 정보제공기법에 대한 경험적 연구에 주는 시사점에 대해 제언하였다.

• 한국사회복지학
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• 제64권2호
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• pp.273-298
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• 2012

본 연구는 나눔행동이 선택적으로 혹은 결합적으로 전개될 수 있다는 사실에 기반하여 나눔행동을 네 가지(비참여, 기부에만 참여, 자원봉사에만 참여, 기부와 자원봉사 모두 참여)로 세분화 한 후 다양한 형태의 나눔행동에의 영향 요인을 탐색해 보았다. 분석을 위해서는 다항로지스틱 회귀분석을 활용하였고, 자료로는 서울복지패널 1차 및 2차 자료를 활용하였다. 다양한 나눔행동에의 참여여부 및 정기적 참여를 구분하여 분석한 결과, 전반적으로 과거의 나눔경험과 종교활동은 현재의 나눔행동과 밀접한 관련성을 지니는 것으로 밝혀졌다. 인구사회학적 변수중, 성별(여성), 소득수준(+), 교육수준(+), 취업상태 등은 기부와 관련된 나눔행동과 밀접한 관련성을 지니는 것으로 나타났는데, 취업상태의 경우 미취업은 자원봉사행동과, 취업은 기부행동과 보다 큰 관련성을 지니는 것으로 나타났다. 또한 개인의 주관적 행복감 역시 기부와 자원봉사 모두에의 정기적 참여를 이끌어내는데 영향을 끼치는 것으로 나타났다. 본 연구는 지금까지 간과되어온 질문인 '누가 각기 다른 형태의 나눔행동에 참여하는가?'와 관련해서 이의 영향 요인을 종합적으로 밝히고 있다는 점에서 연구의 의미를 지닌다.

• 한국융합학회논문지
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• 제7권5호
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• pp.7-13
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• 2016

모바일 시대를 열었다고 해도 과언이 아닌 스마트폰의 대중화로 인해, 우리는 다양한 생활 양식의 변화를 겪어왔다. 특히 의사소통의 수단이 음성/영상 통화에서 텍스트로 변화되게 한 모바일 메신저는 이제는 선물하는 방식에도 변화를 가져오고 있다. 디지털 바우처에 대한 연구는 다양하게 연구되고 실증되었으나, 본 연구에서는 이러한 모바일 바우처 선물동기를 선물동기이론, 기술수용이론, 소비자 가치이론을 통해 실증한 지난 연구를 기반으로 표본의 인구통계학적 특성에 따른 선물빈도 차이를 의사결정나무를 통해 밝히고, 집단을 구분하여 특정 집단간 선물동기이론이 다르게 적용되는 지에 대해 실증했다. 결론적으로 선물 빈도에 따라 3개의 집단으로 분되며 각 집단은 다른 동기결과를 나타냈다.

• Archives of Pharmacal Research
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• 제28권11호
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• pp.1205-1212
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• 2005

2-Thiouracil-5-sulphonic acid N-(4-acetylphenyl) Amide (1) was reacted with a series of aromatic aldehydes giving chalcones 2 (Claisen-Schemidt reaction), some of these chalcones were reacted with urea and thiourea giving pyrimidine-2-one and pyrimidine-2 thione derivatives respectively of the type 3a,b and 4a,b. In addition many chalcones were reacted with hydroxylamine hydrochloride giving isoxazoline derivatives 5a,b. They could also reacted with phenylhydrazine to give pyrazoline derivatives 5a,b, chalcones also were reacted withethylcyano acetate and/or malononitryl in pyridine giving pyran derivatives 7a,c and 8a,c. In another pathway chalcones were epoxidised by $H_{2}O_{2}$ giving epoxides 9a,c which in turn were reacted with phenylhydrazine giving 4-hydroxypyrazoline derivatives 10a,c. In another reaction chalcones were reacted with ethylcyanoacetate in presence of amm.acetate giving pyridone derivatives 11a,d which could be prepared also in exellent yield from compound 1 by its reaction with certain aromatic aldehydes and ethylcyanoacetate in presence of ammonium acetate. Finally, compound 1 was reacted with semicarbazide giving semicarbazone intermediate 12 which in turn was reacted with thionyl chloride giving thiadiazole derivative 13. The biological effects of some of the new synthesized compounds were also investigated.

• 복식
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• 제27권
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• pp.133-146
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• 1996

Gift-giving is a universal behavior that still awaits satisfactory interpretation by social scientists. Gift are generally given to others in order to symbolize and celebrate important life events and family relationships. I also paper that by means of the selection and tranceference of gifts on these occasions im-portant symbolic messages are ocnveyed be-tween the giver and the recipient. Especially it suggested that gift-giving in the family can be interpreted as a means for socialization of its members Although clothing has been reported to be a frequently-given gift in sev-eral countries little is known about clothing gifts. This paper presents a paradigm for the clothing gift-giving process. Components of the clothing gift-giving process. Components of the clothing gift-giving are givers gifts recipients and situations involved. The para-digm consists of four stages : prepurchase purchase presentation and postpresentation. Theoretical and methodological issues in cloth-ing gift-giving research will be suggested and should be tested empirically.

• 한국산업융합학회 논문집
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• 제25권6_3호
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• pp.1293-1302
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• 2022

The relationship between homeownership and participation in giving and volunteering overall indicates that homeowners are more likely to give and participate in volunteering organizations than renters. This study compared 'giving and participation in volunteering between homeowners(n=6,078) and renters(3,587) in the 14^th Korean Welfare Panel Survey data collected in 2019. The outcome measure of study is a binary outcome of giving and volunteering participation. This study accounted for a bias arising from selection on observables. Specifically, this study employed a recursive bivariate probit model to simultaneously estimate respondents' participation in giving and volunteering participation and their selection of homeownership. Findings from this study have provided some evidence that homeowners and renters have different behaviors in giving and volunteering participation. Finally, issues relating to homeownership and social outcomes were discussed. Implications for social work practice and research were further discussed.

• Asia Marketing Journal
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• 제19권3호
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• pp.1-17
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• 2017

The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitable giving and happiness among consumers. However, the present research finds the opposite result by introducing nostalgia as a moderator; cause marketing can enhance consumers' charity giving when their nostalgia is triggered. Moreover, results show that charitable giving increased by cause marketing improves feelings of happiness, suggesting that people view charitable behavior as a means of enhancing happiness. Interestingly, charitable giving and happiness are promoted by the situational priming of nostalgic events, but not by chronic individual differences such as nostalgia proneness.