• Title/Summary/Keyword: gender image

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Critical Factors Affecting Consumer Intention of Using Mobile Banking Applications During COVID-19 Pandemic: An Empirical Study from Vietnam

  • SANG, Nguyen Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.157-167
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    • 2021
  • The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

Barriers to Access Formal Financial Services: An Empirical Study from Indonesia

  • JAYANTI, Ari Dwi;AGUSTI, Kemala Sari;SETIYAWATI, Yuli
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.97-106
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    • 2021
  • The condition of financial services in Indonesia is unique, based on various characteristics, behaviors, and preferences. Therefore, the study of finance and banking is interesting to study as a recommendation for government policies. This paper aims to analyze the barriers to accessing formal financial services in Indonesia and why informal financial services are preferred. This paper presents a case study of financial inclusion in selected provinces in Indonesia using the SOFIA dataset from the Ministry of National Development Planning. Overall, this data consists of 20,000 individuals from 4 provinces and 93 regions representing the population in eastern Indonesia. The analysis was carried out by processing individual-level cross-sectional data surveyed in 2017 using the probit binary logistic method. The results identify the individual barriers in accessing formal financial services, including account ownership, saving, and credit activities in the formal financial institutions, and amplify the image by analyzing what determinants affect people to choose informal institutions. We found that some individual characteristics such as age, gender, education, income, employment status, residence, and access to technology significantly affect the barrier to formal financial services in East Indonesia.

The Effects of Satisfaction in Personal Color Makeup Consulting on the Improvement of Personal Relations (퍼스널 컬러 메이크업 컨설팅 만족도가 대인관계 향상에 미치는 영향)

  • Hyangmi Kim;Geumran Kim
    • Fashion & Textile Research Journal
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    • v.25 no.4
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    • pp.490-496
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    • 2023
  • This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

A Study on Segmentation of Preferred Characteristics of Rural Tourists after COVID-19 Using Decision Tree Analysis (의사결정나무분석을 활용한 코로나19 이후 농촌관광객의 선호 특성 세분화 연구)

  • Seung-Hun Lee
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.411-426
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    • 2023
  • Purpose - The purpose of this study was to explore and diagnose the characteristics and behavioural patterns of rural tourists after COVID-19 using decision tree analysis to classify and identify key segmentation groups. Design/methodology/approach - The CHAID algorithm was used as the analysis technique for the decision tree. The explanatory variables used in the analysis of each decision tree model were demographic variables and rural tourism usage behaviour and perception variables, and the target variables were the preferences of rural tourists' activities after COVID-19. From the Rural Tourism 2020 survey data, 614 samples with rural tourism experience were extracted and used in the analysis. Findings - The variables that significantly explained the preference for each type of rural tourism activity after COVID-19 were rural tourism safety perception, repeated visits to the region, rural tourism priority activity, rural tourism accommodation experience, gender, age group, marital status, occupation, and education level. Among them, rural tourism safety perception was the most important explanatory variable in each analysis model. Research implications or Originality - Overall, to promote rural tourism, it is necessary to enhance the safety image of rural tourism, strengthen loyalty programs for repeat visitors, and develop customized products that reflect the preferred trends of rural tourism.

Counterfactual image generation by disentangling data attributes with deep generative models

  • Jieon Lim;Weonyoung Joo
    • Communications for Statistical Applications and Methods
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    • v.30 no.6
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    • pp.589-603
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    • 2023
  • Deep generative models target to infer the underlying true data distribution, and it leads to a huge success in generating fake-but-realistic data. Regarding such a perspective, the data attributes can be a crucial factor in the data generation process since non-existent counterfactual samples can be generated by altering certain factors. For example, we can generate new portrait images by flipping the gender attribute or altering the hair color attributes. This paper proposes counterfactual disentangled variational autoencoder generative adversarial networks (CDVAE-GAN), specialized for data attribute level counterfactual data generation. The structure of the proposed CDVAE-GAN consists of variational autoencoders and generative adversarial networks. Specifically, we adopt a Gaussian variational autoencoder to extract low-dimensional disentangled data features and auxiliary Bernoulli latent variables to model the data attributes separately. Also, we utilize a generative adversarial network to generate data with high fidelity. By enjoying the benefits of the variational autoencoder with the additional Bernoulli latent variables and the generative adversarial network, the proposed CDVAE-GAN can control the data attributes, and it enables producing counterfactual data. Our experimental result on the CelebA dataset qualitatively shows that the generated samples from CDVAE-GAN are realistic. Also, the quantitative results support that the proposed model can produce data that can deceive other machine learning classifiers with the altered data attributes.

Issues of Literature, Language, and Identity in Southeast Asia: Poetry by Marjorie Evasco and Dư Thị Hoàn from a Feminist Perspective

  • Nguyen Thi Thuy Hanh
    • SUVANNABHUMI
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    • v.16 no.2
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    • pp.147-184
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    • 2024
  • At the dawn of the 20th century, Southeast Asian female poets increasingly delved into introspective reflections on gender, giving rise to a heightened self-awareness in their artistic contemplations. This shift in perspective brought forth numerous crucial topics for discussion, such as the historical role of female poets, women's experiences, feminine language, female voices, and female identity. The exploration of language has empowered female poets to discover a "third space" that allows them to exist and eliminate the pervasive gaps of women in Southeast Asia, creating social changes, fostering concepts of feminine culture, and establishing progressive social institutions. Marjorie Evasco (1953-) and Dư Thị Hoàn (1947 - ) are exemplary representatives of contemporary Southeast Asian women's poetry due to their significant artistic contributions and pivotal roles in promoting feminist literature in their respective countries. This study compares their poetic works, focusing on three crucial aspects: self-awareness of femininity and feminism as an identity autonomy, writing between two languages to express their identities, and constructing the image of mother and motherhood from personal and historical perspectives. Hence, the article highlights that Southeast Asian female poets, throughout different historical contexts, persistently forge their identities and strive for equal footing with men in society. Also, their invaluable contributions have significantly enriched the feminist literary tradition in Asia.

A Study on the Influence of Consumer Type on the Choice of Next-Generation Eco-Friendly Vehicle and Consumer Purchase Intention - Comparative Study on Japan and Korea - (소비자 유형이 차세대 친환경자동차선택속성과 소비자 구매의도에 미치는 영향에 관한 연구 - 한국 일본 비교연구 -)

  • Yim, Ki-Heung;Chong, Min-Young
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.133-146
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    • 2017
  • In recent years, the development and market participation of major makers of next-generation eco-green vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next eco-green vehicles. The results of this study are as follows. In Korea, there was no significant difference by gender, age, monthly average income, and consumer type. However, there was no significant difference in purchase intention by gender, age, and monthly income, Respectively. In the case of Japan, there was no significant difference by gender, age, monthly income, and consumer type. In Korea, on the other hand, images such as brand, color, and design have positive effects on eco-friendly vehicles. In the case of Japan, image and stability have a positive effect on consumers' purchasing behavior. Therefore, it is important for Japanese consumers to consider not only the image of purchasing an eco-friendly vehicles, but also the safety of the vehicles body, appear. In the case of Korea, the socio-environmental value-seeking type has a significant relationship with the purchasing intention. In the case of socio-environmental value-seeking type, the government's support policy such as carbon dioxide tax, direct support from the national or local governments, gasoline tax, Carbon tax and fuel related tax relief showed positive effects. In the case of Japan, the price-seeking type and the socio-environmental value-seeking type were found to have a significant relationship with the purchasing intention. Both the price-seeking type and the socio-environmental value-seeking type showed that the carbon dioxide tax, Direct support, gasoline tax, gasoline tax, and carbon tax, etc. have positive effects.

Quantification of Brain Images Using Korean Standard Templates and Structural and Cytoarchitectonic Probabilistic Maps (한국인 뇌 표준판과 해부학적 및 세포구축학적 확률뇌지도를 이용한 뇌영상 정량화)

  • Lee, Jae-Sung;Lee, Dong-Soo;Kim, Yu-Kyeong;Kim, Jin-Su;Lee, Jong-Min;Koo, Bang-Bon;Kim, Jae-Jin;Kwon, Jun-Soo;Yoo, Tae-Woo;Chang, Ki-Hyun;Kim, Sun-I.;Kang, Hye-Jin;Kang, Eun-Joo
    • The Korean Journal of Nuclear Medicine
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    • v.38 no.3
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    • pp.241-252
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    • 2004
  • Purpose: Population based structural and functional maps of the brain provide effective tools for the analysis and interpretation of complex and individually variable brain data. Brain MRI and PET standard templates and statistical probabilistic maps based on image data of Korean normal volunteers have been developed and probabilistic maps based on cytoarchitectonic data have been introduced. A quantification method using these data was developed for the objective assessment of regional intensity in the brain images. Materials and Methods: Age, gender and ethnic specific anatomical and functional brain templates based on MR and PET images of Korean normal volunteers were developed. Korean structural probabilistic maps for 89 brain regions and cytoarchitectonic probabilistic maps for 13 Brodmann areas were transformed onto the standard templates. Brain FDG PET and SPGR MR images of normal volunteers were spatially normalized onto the template of each modality and gender. Regional uptake of radiotracers in PET and gray matter concentration in MR images were then quantified by averaging (or summing) regional intensities weighted using the probabilistic maps of brain regions. Regionally specific effects of aging on glucose metabolism in cingulate cortex were also examined. Results: Quantification program could generate quantification results for single spatially normalized images per 20 seconds. Glucose metabolism change in cingulate gyrus was regionally specific: ratios of glucose metabolism in the rostral anterior cingulate vs. posterior cingulate and the caudal anterior cingulate vs. posterior cingulate were significantly decreased as the age increased. 'Rostral anterior'/'posterior' was decreased by 3.1% per decade of age ($P<10^{-11}$, r=0.81) and 'caudal anterior'/'posterior' was decreased by 1.7% ($P<10^{-8}$, r=0.72). Conclusion: Ethnic specific standard templates and probabilistic maps and quantification program developed in this study will be useful for the analysis of brain image of Korean people since the difference in shape of the hemispheres and the sulcal pattern of brain relative to age, gender, races, and diseases cannot be fully overcome by the nonlinear spatial normalization techniques.

The Study on the TV Female Anchor's Image according to the Make Up and Hair Style (메이크업과 헤어스타일 유형에 따른 TV 뉴스 여자 앵커의 인상형성에 관한 연구)

  • Oh, In-Young;Kim, In-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.11 s.158
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    • pp.1636-1647
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    • 2006
  • The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

The Sisterhood Shown in an Animation in the Feminist Perspective (페미니즘 관점으로 본 애니메이션 <겨울왕국>의 자매애)

  • Choi, Hyekyung
    • Cartoon and Animation Studies
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    • s.44
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    • pp.57-84
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    • 2016
  • The image of woman shown in an animation was pretty extraordinary as Disney has kept the conservative tendency so far. The two princesses in were described as independent women getting out of the traditional gender role and dependence on men. For this reason, there is a tendency that interprets as a feminist work. Even though the character showing the image of independent woman could be an essential index to define feminist work, it is not enough to define the tendency of works. Thus, this study reviewed if it would be valid to interpret as a feminist work. First, the 'sisterhood' which is the main theme of contained the feminist concept as 'women's solidarity' on top of friendship between sisters. Therefore, when analyzed focusing on the core concept of women's solidarity like difference, empathy, and solidarity, reflected 'differences' in narration, character, and image, etc. When differences in sisters which became the cause for misunderstanding and conflict were acknowledge based on their true love, the process of forming empathy and solidarity was described. The solidarity between Elsa and Anna not only became the power to defeat the enemy, but also reflected the feminist value of forming the community of coexistence like Adelen which was rebuilt after getting back the spring. Thus, it was verified that is a feminist work.