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  • Title/Summary/Keyword: gender division

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A Customer Segmentation Scheme Base on Big Data in a Bank (빅데이터를 활용한 은행권 고객 세분화 기법 연구)

  • Chang, Min-Suk;Kim, Hyoung Joong
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.85-91
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    • 2018
  • Most banks use only demographic information such as gender, age, occupation and address to segment customers, but they do not reflect financial behavior patterns of customers. In this study, we aim to solve the problems by using various big data in a bank and to develop customer segmentation method which can be widely used in many banks in the future. In this paper, we propose an approach of segmenting clustering blocks with bottom-up method. This method has an advantage that it can accurately reflect various financial needs of customers based on various transaction patterns, channel contact patterns, and existing demographic information. Based on this, we will develop various marketing models such as product recommendation, financial need rating calculation, and customer churn-out prediction based on this, and we will adapt this models for the marketing strategy of NH Bank.

Moral Judgment and Intention to Make Illegal Copies of Smart Phone Applications (스마트폰 애플리케이션 불법복제에 대한 소비자의 도덕적 판단과 불법복제의도 -전북지역 대학생을 중심으로 한 사례분석)

  • You, So-Ye;Sun, Ying-Hua
    • The Korean Journal of Community Living Science
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    • v.22 no.4
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    • pp.655-668
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    • 2011
  • Although consumer ethical behavior related with illegal copies of digital software has been considered to be an important issue, not many studies have attempted to examine the issue. Firstly, this study attemped to explain the moral judgment and intention to make illegal copies of smart phone applications for college students. Secondly, psychological factors such as moral intensity and perceived risk related to making illegal copies were tested to be significantly different in individual characteristics such as experience of ethical education and past experience of making illegal copies of software, sex, age and household income. Thirdly, the effect of related factors such as psychological factors and individual characteristics was estimated to significantly influence moral judgment and intention to make illegal copies. Two step method(using LIMDEP program) was applied to estimate the model as a structural equation model. According to the results of this study, magnitude of consequences, financial risk and performance risk were found to be significantly different in income groups(less than middle class vs more than middle class). Prosecution risk was found to be significantly different in gender groups(female vs male). In addition, social consensus, financial risk, performance risk and prosecution risk were found to be significantly different in ethical education groups(experience vs no experience). Furthermore, moral judgment for making illegal copies of smart phone applications was found to be significantly influenced by income, ethical education, magnitude of consequences, temporal immediacy and social consensus. And intention to make illegal copies of smart phone applications was found to be significantly influenced by moral judgment, age, financial risk, performance risk and prosecution risk.

Analysis of the Difference between Accident Type and Injury Type on Ski Resort (융·복합 시대 스키 리조트의 안전사고와 상해유형의 차이)

  • Kim, Sung-Duck;Lee, Yung-Kuk
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.461-467
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    • 2018
  • The purpose of this study was to identify the analysis of the difference between accident type and injury type on ski resort. In order to achieve this purpose, a total of 522 persons recorded in the safety accident logs of two ski resorts located in Gyeonggi - do in 2016-2017 winter season by the purposeful sampling method. Frequency analysis, chi-square test were executed using SPSS Statistics 21.0 Version. As the results, the following conclusion was derived. First, injury part differ statistically and significantly according to both socio-demographic variables(lesson experience). Second, injury type differ statistically and significantly according to both socio-demographic variables(event, lesson experience, event×age, lesson experience×gender). Lastly, both injury part and injury type differ statistically and significantly according to Slope course.

Study on the effect of the physical environment of the Gangwon region art museum on the level of satisfaction of the visit (강원지역미술관 물리적환경이 방문만족도에 미치는영향 연구)

  • Kim, Do-Yeon;Lee, Kyeong-Ryul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.1
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    • pp.654-663
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    • 2016
  • Local art museums are being operated as non-profit organizations for the advancement of the collection, preservation, research, exhibition and education on art-related materials. The art museum is based on the physical environment of the means created by the human will. This study examined the visit satisfaction of the physical environment of the Gangwon Regional art museum. For the measurement, the Art Museum physical environment, kimhonghee (2012), was used as the elements, and Parasurama based on the SERVQUAL model was analyzed. The SPSS 18.0K statistics program was used to analyze the results, and the analysis of the elements of the physical environment of the art museums resulted in the surrounding factors, viewing factors, human factors, and facility factors. Regarding the level of satisfaction of the visitors, there was a difference in the level of satisfaction of the elements of the physical environment for each of the factors according to the gender, and it was confirmed that they generally have a positive (+) effect. The Gangwon Regional Art Museum is building a better physical environment to look forward and continue to communicate with the visitors.

Evaluation of Validity of Deficiency and Excess Pattern Identification Questionnaire (검진용 허실 변증 진단 설문지 타당도 평가)

  • Baek, Younghwa;Jung, Kyungsik;Kim, Yunyoung;Jang, Eunsu
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.34 no.3
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    • pp.142-148
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    • 2020
  • The purpose of this study was to evaluate the validity of Deficiency and Excess Pattern Identification Questionnaire. The number of subjects enrolled in this study was 431. Pearson Correlation Coefficient analysis were conducted to reveal the correlation among Deficiency and Excess Pattern Identification Questionnaire, Grip Strength and Quality of life. ROC-curve analysis were used to suggest optimal cut off value. Cohen Kappa also used to analyze for diagnostic validity. The significant p-value was < .05. The Deficiency questionnaire had positive correlation with the score of the expert and negative correlation with Grip Strength and Quality of life (p<.001). The Excess questionnaire had positive correlation with the score of the expert and negative correlation with Quality of life (p<.001). The optimal cut off value was 56.5 to separate deficiency and non deficiency and 47.5 to separate excess and non-excess. Furthermore, AUC was .900 and .851 accordingly. Cohen Kappa value between deficiency questionnaire and the expert was .640. Cohen Kappa value between excess questionnaire and the expert was .513. This study reveals that Deficiency and Excess Pattern Identification Questionnaire is valid. However, further study considering of gender, age, and health condition and so on, is needed.

The Convergence Research on Waiting Time, Hospital Image, and Patient satisfaction in Dental Care Consumers (치과 의료소비자의 대기시간과 병원이미지 및 환자만족도간의 융합적 연구)

  • Ji, Min-Gyeong;Lee, Mi-Ra
    • Journal of Convergence for Information Technology
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    • v.8 no.4
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    • pp.27-35
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    • 2018
  • This study aimed to analyze the association among dental care consumers' responses to waiting time, hospital image, and patient satisfaction and provide basic data that could help qualitative waiting conditions management related to health care service. A survey was conducted from May 18 to June 20, 2016 in adults who had spent waiting time at dental hospitals or clinics, and the following conclusion was drawn: Hospital image was associated with the changes in reliance on dental care centers in case of long wait, the changes in reuse intentions, and the reservation system, and patient satisfaction was associated with gender, explanation of expected waiting time, the changes in reliance on dental care centers in case of long wait, the changes in reuse intentions, and the reservation system. The positive responses to waiting time was positively correlated with hospital image and patient satisfaction; the negative reaction to waiting time was negatively correlated with hospital image and patient satisfaction; and hospital image was positively correlated with patient satisfaction.

A Longitudinal Study on the Interrelation between Pay Level and Job Satisfaction of Old Salaried Workers using Latent Growth Modeling (중고령임금근로자의 임금수준과 직무만족에 관한 종단연구: 잠재성장모형을 이용한 상호의존성)

  • Choi, Byungwoo;Jun, Jae-Hoon;Cho, Yeong Bin
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.78-87
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    • 2019
  • The study examined how job satisfaction and pay level can affect on old salary workers over time using longitudinal data and longitudinal data analysis. The KLoSA 6-period panel data was used which contains alternate year from 2006 to 2016. In addition, Gender and Age is also considered as moderating variables. As result, the initial value and the slope of pay level influenced the initial value and the slope of job satisfaction, vice versa. It implicates the two factors of pay level and job satisfaction are interrelated. Based on the results of this study, limitations and suggestions were discussed for further research.

The Study on the Subjective Happiness, Perceived Stress, Clinical Practice Stress of Nursing Students (간호대학생의 주관적 행복감, 지각된 스트레스, 임상실습 만족도에 관한 연구)

  • Ahan, Seong-Ah;Kong, Jeong-Hyeon
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.54-61
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    • 2021
  • This study aimed to understand the factors having effects on the satisfaction with clinical practice of nursing students. For the data collection, this study conducted a survey utilizing the questionnaire targeting 188 students(third & fourth year) of two nursing colleges located in a province, from September 1st to September 30th 2019. Using the SPSS WIN 21.0 Program for the data analysis, this study used the t-test, ANOVA, Scheffe test, Pearson correlation coefficient, and multiple regression analysis. In the results of this study, the satisfaction with clinical practice of nursing students had positive correlation with subjective happiness, and negative correlation with perceived stress. The factors having effects on the satisfaction with clinical practice were major satisfaction, gender, perceived stress, subjective happiness, and subjective health status, and the explanatory power of those variables was 21.9%. Based on such results of this study, it would be necessary to develop the complex educational programs considering the elements like decrease of perceived stress and improvement of subjective happiness at the same time, in order to improve the satisfaction with clinical practice.

Development of the Korean Healthy Eating Index for adults, based on the Korea National Health and Nutrition Examination Survey

  • Yun, Sungha;Park, Sohee;Yook, Sung-Min;Kim, Kirang;Shim, Jae Eun;Hwang, Ji-Yun;Oh, Kyungwon
    • Nutrition Research and Practice
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    • v.16 no.2
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    • pp.233-247
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    • 2022
  • BACKGROUND/OBJECTIVES: The objective of this study was to describe the development process of the Korean Healthy Eating Index (KHEI) based on the Korea National Health and Nutrition Examination Survey (KNHANES). SUBJECTS/METHODS: The components of KHEI were selected based on Dietary Guidelines for Koreans, domestic and overseas dietary quality indices, and results of the analysis of association with chronic diseases. The standards for scoring of KHEI were selected based on the 2015 Dietary Reference Intakes for Koreans (KDRI). The KHEI scores of Korean adults were calculated using a 1-day 24-h recall data in the 2013-2015 KNHANES. RESULTS: The KHEI included eight adequacy components evaluating the proper intake of recommended foods such as fruit, vegetable, and milk and three moderation components evaluating the consumption of food that limit intake such as sodium and saturated fatty acid. In addition, three balance components assessing the balance of energy intake were included. The KHEI score was defined to range from the minimum of 0 point to the maximum of 100 points. Among Korean adults, the total KHEI score was 63.2 out of 100. Gender and age differences were found in the average of total KHEI scores. Women showed higher score than men (61.7 in men and 64.7 in women, respectively). By age group, 20s and 30s showed the lowest scores with 57.4 and 61.1 respectively, and the scores increased with age by peaking at 67.8 in ages 60-69 and slowed down again in ages 70 or over. CONCLUSIONS: The KHEI can be useful for establishing and assessing national nutritional policies and in epidemiological studies to assess the relationship between overall dietary quality and chronic diseases. KHEI will need to be continuously updated to reflect changes in dietary guidelines and the KDRI.

A Study on Thermal Satisfaction of Domestic Heat Wave Reduction Facilities (국내 폭염 저감 시설의 온열 만족도에 대한 연구)

  • Jun, Yong-Joon;Park, Lyool;Park, Kyung-Soon
    • Journal of the Korean Society for Geothermal and Hydrothermal Energy
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    • v.18 no.1
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    • pp.1-11
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    • 2022
  • As abnormal climates occur due to the increase in greenhouse gases at home and abroad, various problems such as human casualties, crop damage, energy depletion, and economic loss due to heat diseases, which are one of the extreme climate phenomena, are following one after another. In response, the government has established the 'Climate Crisis Response Special Committee' since 2018, when it recorded the greatest damage in history due to heat waves, and has been carrying out budget formation and reform of laws and systems every year to respond to heat waves. However, in relation to the heat wave damage reduction facility that is being expanded with a large budget, there is no prior research related to the degree of heat loss due to the use of the facility, the difference in effects between specific groups, and the economic effect that comes back compared to the invested budget. Therefore, from a midto long-term perspective, it is expected that it will be difficult to establish a clear direction for policy making. Therefore, in this study, representative facilities were selected according to the principle of heat reduction among the currently expanded heat damage reduction facilities, and a questionnaire survey was conducted for users of each reduction facility (waterfall, awning, pond, and elastic pavement). Accordingly, the change in the sense of heat according to the use of the heat damage reduction facility was checked, and the change in the sense of heat according to the group characteristics (gender, age, metabolic rate) was analyzed to examine the characteristics of the relationship between the facility and the users.