• 무역학회지
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• 제45권1호
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• pp.65-82
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• 2020

Due to their participation in commercial activities between countries, many small and medium-sized trading companies are more of a born-global venture. The entrepreneurial intention is one of the key drivers impacting the formation of this born-global venture. In recent the importance of venture founding has been emphasized on a global scale. How to revitalize venture founding is becoming a nation-wide challenge in emerging economies as well as advanced countries. In particular, under the banner of 'Many people founding venture, Many people creating innovation', a new-coined word 'Choangker', an innovative founder of a venture, appeared in China. Existing studies have focused on entrepreneurial intention as a key driver that could affect whether a latent entrepreneur would actually found a venture or not. In this paper, we wanted to investigate what factors influence the entrepreneurial intention of the Chinese university students. Results of statistical analysis show that self-efficacy, personal experiences, supporting activities for venture founding, and social networks have positive effects on entrepreneurial intention of the Chinese university students. These results are similar to the claims of previous studies on the factors that influence the entrepreneurial intention of university students. In the future, researches on the entrepreneurial intention of the Chinese university students should be carried out to reflect the institutional characteristics at the national level.

• 유통과학연구
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• 제22권2호
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• pp.83-93
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• 2024

Purpose: Although many studies have addressed destination marketing concepts, the relationship between beach tourists' memorable tourism experience (MTE), revisit intention and electronic word of mouth (eWOM) remains unknown. To address this issue, the authors established a model to investigate the effects of MTE's dimensions on revisit intention and eWOM. Research design, data and methodology: Drawing on 581 questionnaires from domestic beach tourists in Vietnam, a quantitative study approach was administered to empirically analyze a partial least squares path model in PLS-SEM. Results: The findings revealed that four dimensions of MTE including hedonism, local culture, meaningfulness and involvement have positive influence on beach tourists' revisit intention. Besides, meaningfulness and knowledge directly affect eWOM. It is worth noting that beach tourists' revisit intention significantly and directly influence their eWOM. The findings also confirm the indirect effects of hedonism, local culture, meaningfulness and involvement on eWOM through the mediating role of revisit intention. Conclusions: This study will be important to determine beach tourists' behavior through each dimension of MTE. This study also emphasizes on the direct effect of beach tourists' revisit intention on eWOM, as well as confirms its mediating role in the relation between MTE and eWOM. The findings will assist policymakers and destination marketers with strategies and effective future actions.

• 한국IT서비스학회지
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• 제23권2호
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• pp.1-12
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• 2024

This study aims to find ways to increase the declining donation intention by using machine learning techniques. To this end, in order to predict factors that affect donations between the MZ generation and the senior generation, various machine learning algorithms, including logistic regression analysis, are applied to build a model to determine variables that affect donation intention, and provide statistical verification and evaluation indicators. In this study, differences in donation intention by generation were expected as a variable affecting donation intention, and the senior generation was expected to show a higher donation intention tendency than the younger generation. However, although the research results were not statistically significant, the younger generation showed a higher intention to donate, and these results are interpreted to mean that value consumption and ethical consumption, which are important to today's MZ generation, also influenced donations. However, there were differences between generations in the amount of donations, and higher donation amounts were confirmed among the senior generation (those in their 50s or older) than the younger generation. In addition, the results of the logistic regression analysis showed that previous donation experience had a positive effect on future donation intention, and the more motivation and importance of donation and various social participation activities online and offline, the more active one became in donating.

• 대한간호학회지
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• 제34권6호
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• pp.1092-1096
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• 2004

Purpose: A dance exercise program was performed to investigate the effects of exercise on exercise intention and exercise-related affect as these are important determinants of exercise behavior. Method: The subjects were overweight (23$\leq$BMI<25) or obese (BMI$\geq$25) postmenopausal women (n=14), who participated in an exercise program from May, 2003 through November, 2003 at one public health center located in Kyong-gi Province. Data was analyzed with an SAS PC program. Result: Exercise intention was significantly increased after the exercise program (t=-2.24, P=0.04). Exercise-related affect was also increased, but there was no statistically significant change (t=1.81, P=0.09). Conclusion: This study suggests that exercise participation can increase the level of future exercise behavior by increasing exercise intention and exercise-related affect.

• 한국조리학회지
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• 제20권5호
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• pp.11-15
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• 2014

The current study investigated the interrelationship among job-training satisfaction, job satisfaction, and turnover intention in foodservice operations. The findings suggested that the more satisfied employees were with their job training the more likely they were to be satisfied on their job. Furthermore, improving employees' job satisfaction led to lower turnover intention. However, job-training satisfaction by itself did not prove to have a negative relationship with turnover intention. Implications of the findings and future research are discussed.

• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.37-59
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• 2008

This study focuses on the antecedents to the privacy concerns and their influence on trust and online transaction intention. Based on previous exploratory works and the literature review of privacy concerns, four antecedents are identified-Internet literacy, social awareness, perceived vulnerability, and perceived ability to information control. Incorporating these antecedents, privacy concerns, trust and online transaction intention, a conceptual model is developed and seven research hypotheses are proposed for empirical testing. The proposed model is examined through structural equation analysis. The results show that Internet literacy, social awareness, and perceived vulnerability have statistically significant effect on the privacy concerns of users and the privacy concerns has a positive influence on the trust. Finally, the trust has a positive effect on the online transaction intention. Implications of these findings are discussed for both researchers and practitioners and future research issues are raised as well.

• 한국유기농업학회지
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• 제24권1호
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• pp.29-44
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• 2016

The major purpose of this study was analyzing of farmer's intention in related to organic agriculture by using of the Theory of Planned Behavior (TPB). Farmers of Chungchung Province (n=164) were administered a questionnaire survey that measured TPB constructs. The data and hypotheses were analyzed using multiple regression and confirmatory factor analysis by SPSS 21.0 and AMOS 21.0. Results showed that attitude, subjective norms, and perceived behavior of control were all positively related to farmer's intention of organic agriculture and explained power of the model was relatively high which was 51 percent. Also the results of the analysis showed that the subjective norm was a key dimension of farmer's intention in terms of standardized coefficient. The study demonstrated that the reduced theory of planned behavior was fit for factors of farmer's intention. The meaning of the study and implications for future studies were discussed.

• 한국조리학회지
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• 제14권3호
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• pp.96-108
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• 2008

The purpose of this study was to analyze the effects of attributes related to consumers' selection of a seafood buffet restaurant on consumers' satisfaction and their intention to revisit focused on seafood buffet restaurants in the Busan area to activate the seafood buffet restaurant business and to contribute to the food service industry. The results of this study showed that the attributes related to customers' selection of a seafood buffet restaurant have an effect on customer satisfaction and intention to revisit and that customer satisfaction affects their intention to revisit. Thus, this study is meaningful in that it suggested the trend of customers' consumption and the direction of future development of the food service industry.

• 산업융합연구
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• 제8권1호
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• pp.33-48
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• 2010

This study is to examine the relationship between emotional leadership and turnover intention and mediating role of job stress. A model was established and hypotheses were verified on the basis of literature. In a model proposed for this study, emotional leadership was used as antecedents to job stress while turnover intention was used as consequences for job stress. The sample included 215 employees. Structural equation modeling was used to employed the hypothesized relationships in the conceptual model. Results indicated that emotional leadership has a negative impact job stress and turnover intention, and job stress has a positive impact turnover. Also, emotional leadership negatively affects turnover intention through job stress as expected. Implications are discussed and future research directions are outlined.

• Journal of Information Technology Applications and Management
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• 제29권4호
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• pp.35-49
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• 2022

Knowledge sharing occurs through voluntary interactions between human actors. In this paper, from the perspective of social interaction, the effect of transactive memory capability and social capital (bridging social capital and bonding social capital) on knowledge sharing intention was analyzed, and tenure was demonstrated as a moderating factor that can strengthen their relationship. Therefore, the results of this study are summarized as follows. First, it was verified that the transactive memory capability had a significant positive effect on the knowledge sharing intention. Second, it was found that the bridging social capital and bonding social capital held by individuals had a significant positive effect on knowledge sharing intention. Social capital is understood to form an individual's voluntary motivation for knowledge sharing. Third, it was verified that the moderating effect of tenure suggested in this study was not significant. Based on the results of this study, implications and future research directions were presented.