Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

The Effects of the Choice Attributes of Seafood Buffet Restaurants on Customer Satisfaction and Revisit Intention

Seafood Buffet Restaurant 선택 속성이 고객 만족 및 재방문 의도에 미치는 영향

  • Kim, Sang-Tae (Dept. of Hotel Culinary, Tae-Kyeung College) ;
  • Kim, Young-Hoon (Dept. of Food Service & Restaurant Management, Dong-eui University) ;
  • Cho, Yong-Bum (Dept. of Food Service & Restaurant Management, Dong-eui University)
  • 김상태 (대경대학 호텔조리과) ;
  • 김영훈 (동의대학교 외식산업경영학과) ;
  • 조용범 (동의대학교 외식산업경영학과)
  • Published : 2008.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to analyze the effects of attributes related to consumers' selection of a seafood buffet restaurant on consumers' satisfaction and their intention to revisit focused on seafood buffet restaurants in the Busan area to activate the seafood buffet restaurant business and to contribute to the food service industry. The results of this study showed that the attributes related to customers' selection of a seafood buffet restaurant have an effect on customer satisfaction and intention to revisit and that customer satisfaction affects their intention to revisit. Thus, this study is meaningful in that it suggested the trend of customers' consumption and the direction of future development of the food service industry.

Keywords