• 한국식생활문화학회지
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• 제19권6호
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• pp.640-651
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• 2004

The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.

• 한국조리학회지
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• 제14권4호
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• pp.469-483
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• 2008

The motives of festival attendance have been used as a valuable marketing tool for promotion and understanding segment characteristics. This study attempted to segment the food festival market based on delineated motives and find the difference of characteristics and satisfaction among the segments. The study also explored the influence of motivation factors on satisfaction. The results are as follows : (1) Derived factors of the motivation of food festival attendance were 'food', 'information', 'education', 'cultural events', and 'experience'. (2) A cluster analysis identified two segments for five motivation factors. Two segments named 'utilitarian motivation group' and 'hedonic motivation group' were found to be different according to age, occupation, income, company, information source. (3) Two groups show the difference on satisfaction about festival programs. Utilitarian motivation group was more satisfied with 'holiday food performance' and 'food performance', whereas hedonic motivation group presented more satisfaction with 'cocktail show'. (4) Three(cultural events, food and information) out of five motivation factors had significant influence on satisfaction.

• 한국조리학회지
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• 제19권3호
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• pp.234-247
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• 2013

본 연구는 약 3440년 전인 B.C 1446-1406년에 기록 되었을 것으로 보고 있는 구약성경의 Pentateuch시대의 음식문화를 통해 사라졌던 나라가 2천 년 만에 어떻게 다시 살아날 수 있었는지에 대해 살펴보았다. 모세5경 시대의 음식문화의 특징은 식품재료에 있어 먹을 수 있는 정한 음식과 먹을 수 없는 부정한 음식으로 엄격하게 구분하며 피는 절대 먹어서는 안 되는 음식으로 분류하여 오늘날까지 강력한 영향력을 미치고 있음을 확인 할 수 있었다. 제사에 있어서는 burnt offering, grain offering, peace offering, sin offering, guilt offering 5가지, 절기에 있어서는 Passover, Festival of Unleavened bread, Festival of First-fruits, Festival of Harvest, Festival of Trumpets, Day of Atonement, Festival of Shelters 7절기가 각각 의의와 제사 방법까지 엄격하게 구분 되어 있었다. 관습과 전통으로만 이어지는 일반적인 음식문화와 달리 음식문화가 율법에 의해 식품위생법처럼 이미 오래 전부터 문자로 규정 하고 있는 특징을 지니고 있었다. 이러한 율법은 지켰을 때 얻을 수 있는 결과와 지키지 않았을 때 처하게 될 결과까지 명확하고 엄격하게 구분하고 있음을 알 수 있었다.

• 동아시아식생활학회지
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• 제18권4호
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• pp.428-435
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• 2008

This study was conducted to provide the information necessary for the development of native local foods associated with the "2008 World Insect Festival in Hampyeong" and to contribute to the efforts to market the festival as tourist attraction and increase the income of the local community. To assess the local foods and restaurants, we investigated the principal products, inclination for sightseeing and recognition of the "Butterfly festival" by distributing questionnaires to local restaurant operators, employees and general tourists. The result was as follows: 1. The general tourists chose scenery as the most important factor in a sightseeing tour, followed by food, lodging, and transportation. 2. The tourists enjoyed eating native local foods, and they indicated that the taste was important. 3. Regarding the cost of food, 53.6% of the respondents answer that 10 to 20 thousand won was a resonable price, and they also reported wanting to eat seafood in Hampyeong. Thus the Menu of seafood to be served at the Hampyeong festival needs to be developed first followed by that of the healthy food. This result showed that individuals prefer fish to meat and healthy food to high-calorie foods.

• 한국식생활문화학회지
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• 제30권1호
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 한국식생활문화학회지
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• 제20권3호
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• pp.374-383
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• 2005

The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.368-378
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• 2019

본 연구는 식음료축제의 대표 지역축제인 '2018 대구치맥페스티벌'에 참가한 방문객의 축제속성을 규명하고, 축제속성 요인과 항목들의 중요도와 성취도의 차이를 알아보고자 하였다. 또한 IPA를 활용해 식음료 축제속성의 중요도와 성취도를 동시에 분석함으로써 학문적 및 실무적 개선점 및 시사점을 제시하고자 하였다. '2018 대구치맥페스티벌' 방문객의 식음료 축제속성 요인분석 결과, '위생적 환경', '음식맛과 다양성', '음식품질과 부가서비스', '음식구매편리성' 등 4개의 차원과 22개 항목으로 나타났으며, 실증분석을 통한 연구 결과는 다음과 같다. 첫째, 식음료 축제속성의 22개 항목별 중요도와 성취도의 차이를 알아본 결과, 22개의 축제속성 중 21개의 축제속성 항목에서 중요도와 성취도 간에 통계적으로 유의한 차이를 보였으며, 모든 항목에서 성취도가 중요도보다 높게 나타났다. 둘째, '2018 대구치맥페스티벌' IPA를 실시한 결과, I사분면(유지영역)에서는 4개의 요인 중 '음식구매편리성'과 '음식맛과 다양성' 요인과 이와 연관된 8항목이 포함되어 지속적으로 유지할 축제속성으로 나타났다. II사분면은 "이색적인음식", "음식/음료의 적당한 조리시간" 2항목이 포함되어 더욱 집중해서 성취도를 높일 필요가 있는 것으로 나타났다. 마지막으로, III사분면은 '음식품질과 부가서비스' 요인과 이와 연관된 9항목이 포함되었으며, IV사분면은 '위생적 환경' 요인과 이와 연관된 3개 항목이 포함되었으므로, 중요도가 낮은 속성들은 중요도 인식을 높이고, 성공된 축제를 위해서 성취도 또한 높일 필요가 있을 것이다. 본 연구결과는 앞으로 지역사회의 식음료 축제가 차별화된 지속가능한 경쟁력을 갖춘 축제로 거듭나기 위한 마케팅 자료로 활용될 수 있을 것이다.

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.903-913
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• 2007

The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

• 한국융합학회논문지
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• 제8권11호
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• pp.241-247
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• 2017

순천시의 원도심권에서 열린 푸드 & 아트 페스티벌에 따른 축제장 방문객들의 만족도와 재방문 결정적 영향을 파악하고자 하였다. 본 연구를 수행하기 위하여 가설을 설정한 뒤 축제에 참여한 방문객을 대상으로 현장설문조사를 후 표본을 추출하여 조사를 통해 실증분석을 시행하였다. 또한 페스티벌 개최로 인해 원도심 지역의 관광 발전과정과 향후에 다시 재방문하는 관광객들이 순천의 정원과 음식 관광에 대한 4차산업의 융합연구에 시사점을 제시하고자 한다. 요인이 축제 만족도에 미치는 영향력을 조사한 결과 관광 상품 및 푸드, 안내 및 홍보 행사프로그램의 순서대로 영향력을 미치는 것으로 확인되었다. 또한 상품 및 음식 편의시설. 안내 및 홍보 부분은 축제의 재방문에 영향력을 미치며 축제의 추천의사에도 미치는 것으로 확인되었다. 결과적으로 순천 푸드& 아트 페스티벌의 만족도 평가요인의 속성을 확인하고 방문객들의 만족이 행동의도에 정(+) 의 영향력을 있어 인과관계를 도출되었다. 하지만 축제만족도를 측정함에 있어 만족도와 인지된 만족의 결과에 대한 정확하게 분석하지 못한 점이 연구의 한계로 남는다.