• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.401-412
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• 2013

The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.

• Journal of the Korean Society of Costume
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• v.33
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• pp.41-54
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• 1997

The objectives of this study were to find out the relationships between clothing style pre-ferences and self-image and to examine the differences in clothing style preferences ac-cording to marital status educational level and social stratification of women. The drawings of clothing style were designed referring to the catalogues for spring/summer of 1996 and printed by computer 6 styles of suit corresponding to clothing image were selected. Style A is a brown suit decorated with scarf style B a grey suit with stripes C a yellow suit with printed pattern D a grey and beige suit E a chanel suit decorated with corsage and F a blue suit with pleated skirt. The self-image was separated to the actual self-image and the ideal self-image. Samples were 226 women(ages 18 to 37) in Seoul Korea. The results of the study were the followings. 1. Clothing images of 6 styles were estimated; Style A was plain conservative formal and gentle image ; B masculine solid actual dark and plain image; C feminine romantic bright and splendid image; D actual ordinary un-fashionable and plain image; E feminine ten-der romantic and non-active image ; F indi-vidual fshionable open casual sprightly and active image. 2. There were significant relationships be-tween clothing style preferences and realistic self-image. The women who considered them-selves as masculine preferred style B mascu-line and plain image. The women feminine and conservative preferred style E feminine and tender image. The women not to follow the fshion preferred style D ordinary and plain image. The women informal and open pre-ferred the style F casual and active image. 3. There were significant relationships be-tween clothing style preferences and ideal self-image. The women who wanted to be-tween clothing style preferences and ideal self-image. The women who wanted to be con-sidered themselves as feminine and conserva-tive preferred style E feminine and tender im-age. The women who wanted gentle and con-servative preferred style D ordinary and plain image. The women who wanted sprightly pre-ferred the style F casual and active image. 4. There were significant differences in clothing style preferences according to marital status educational level and social stratifi-cation. The women with more eduacation pre-ferred the splendid and the plain image at the same time. The upper class preferred feminine image and lower class casual and active image.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1638-1648
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• 2002

In this study, we classified adjectives to represent the image of clothing materials as the fundamental process for evaluation of the images on various fabrics and reviewed hierarchy and evaluation dimensions regarding the image of clothing materials. The adjectives to express the image of clothing materials were extracted from Fashion Magazine and Fashion Trend Book The similarity among adjectives was measured by pair-wise comparison without showing fabrics. From the result of the cluster analysis, 87 adjectives were finally extracted through the integrated processing of the adjectives with similar meaning and a close distance. Through the cluster analysis, the hierarchy of the clothing material images was examined. The clothing material images were classified into 12 primary sub-clusters such as ‘feminine', ‘warm', ‘neat', ‘classical', ‘pastoral.' ‘casual', ‘modern'. ‘ambiguous', ‘primitive', masculine', ‘abundant', and ‘arranged'. The dimensions evaluating the clothing material images were also developed using the multi-dimensional scaling method. A 4-dimensions and 8-axes system was established, which is composed of ‘masculine-feminine', ‘new-old', ‘casual-classical', and ‘ambiguous-arranged' images.

• Journal of the Korean Home Economics Association
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• v.30 no.2
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• pp.1-20
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• 1992

The purpose of this study was to investigate(Ⅰ) the effect of a masculine-feminine image in women's suit on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(pink and navy blue colors) × 4(masculine and feminine forms) factorial design of a suit. The experimental materials developed for this study were a set of stiuli and 2 response scales. The stimuli consisted of 8 drawings of woman's clothing made by systematic manipulations of 2 independent variables(color and form) in drawings of suit. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of ccupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. They were randomly assigned to one of 8 suit. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives. Differences in the form of the suit had effects on potency and evaluation for both sexes, while it also had some effect on activity for women. The color of the suit had some effect on evaluation for both sexes. Strong effects of color and form on the suit were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupation, the effects of color and form of suit differed by sex of the subjects. Perceiver's sex-role attitudes and occupation paritally influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations. In summary, a masculine-feminine image of clothing had a significant effect on the perception of occupational characteristics as well as on suitability of the clothing for certain occupations. Thus, the results of the study support the implicit personality theory on person perception and also the stereotypes of sex-roles on the perception of occupational suitability.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.152-163
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• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.324-330
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• 2003

The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.6
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• pp.776-787
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• 1999

The purpose of this study is to analyze the factors which have formed gender images in men's fashion since the middle of the 19th century. For this purpose, the images of gender in fashion were analyzed and historical studies about gender images in men's fashion from the middle of the 19th century to the present days were done. Historically images of gender expressed in fashion were masculine image feminine image androgynous image and genderless image. Among those images masculine image and genderless image. Among those image masculine image and androgynous image have been the gender images in men's fashion since the middle of the 19th century. In psychoanalytic view point the factors which have formed the gender images are related with sexual pleasure. Libido for looking narcissism and exhibitionism have produced masculine image and androgynous image in men's fashion, In socioeconomic view point power structure between the sexes have built the gender images in fashion. Masculine image and androgynous image came in to being in men's fashion for the purpose of displaying power or expressing opposition to power structure between the sexes, In aesthetic view point the aesthetic sense of each age about sex have constructed the gender images. Modernism had influence on building masculine image and post-modernism have formed androgynous image in men's fashion.

• Journal of the Korean Society of Costume
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• v.18
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• pp.269-281
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• 1992

The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

• Journal of the Korean Home Economics Association
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• v.30 no.2
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• pp.21-34
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• 1992

The purpose of this study was to investigate (1) the effect of a masculine-feminine image in women's blouse·skirt on the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations, and (2) the effect of perceiver's sex, sex-role attitudes, and occupation on the perception formed by the function of clothing cues. The research design of the study consisted of 2(skirt color) × 2(blose color) × 3(masculine-feminine blouse forms) factorial desing of a blouse·skirt set. The experimental materials developed for this study were a set of stimuli and 2 response scales. The stimuli consisted of 12 drawings of woman's clothing made by systematic manipulations of 2 independent variabels (color and form) in drawings of blouse-skirt. The dependent variables were the perceptions of the wearer's occupational characteristics and suitability of the masculine or feminine clothing for certain occupations. Occupational characteristics were measured with a 7-point semantic differential scale composed of 21 bipolar adjectives. Perception of occupational suitability was assessed with 12 items of 5-point Likert type questions. In addition, the Bem Sex-role Inventory was used to assess perceiver's sex-role attitudes. The subjects consisted of 393 men and 389 women, whose occupations were classified as professionals, secondary school teachers, and white-collar workers. The data were analyzed by factor analysis, MANOVA, ANOVA, Mean and S.D. Three factors emerged to account for the perception of occupational characteristics. These factors were given the titles of (1) activity, (2) potency, and (3) evaluation factors. The activity factor was the largest, including 9 adjectives and accounting for 33.3% of the variance in blouse-skirt. On the blouse-skirt set, the form of the blouse had an effect on activity and evaluation for both sexes, while the color of the skirt had an effect on evaluation for both sexes as well as on potency for men. Strong effect of color and form on blouse·skirt were seen in perception of occupational suitability for the occupations of attorney(masculine) and secretary(feminine). On suitability for secondary school teaching occupations, the effects of color and form of blouse·skirt differed by sex of the subjects. Male subjects determined suitability by the color of the blouse, while female subjects determinied suitability on the basis of the form of the blouse. Perceiver's sex-role attitude and occupation partially influenced the perception of the wearer's occupational characteristics and suitability of the clothing for certain occupations.