The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision

여성 응모자의 얼굴 매력성과 의복의 여성성/남성성이 직무수행능력 판단과 고용의사결정에 미치는 영향

  • Kim, Jeongmi (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University) ;
  • Chung, Myung-Sun (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
  • 김정미 (전남대학교 의류학과/전남대학교 생활과학연구소) ;
  • 정명선 (전남대학교 의류학과/전남대학교 생활과학연구소)
  • Received : 2013.05.08
  • Accepted : 2013.06.14
  • Published : 2013.06.30
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Abstract

The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.

Keywords

References

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