• 한국여성학
• /
• 제30권2호
• /
• pp.203-231
• /
• 2014

정치가 펼쳐지는 장소로서의 정치공간은 일반적으로 남성의 공간으로 간주된다. 여성 정치인의 숫자가 증가하고 있지만 대다수의 핵심적인 정치공간은 여전히 남성에 의해 지배되고 있다. 그래서 여성 정치인은 정치공간에서 남성 정치인과 다름없다는 것을 보여주기 위해 남성적 수사학을 활용하는 한편으로, 남성 정치인과의 차별성을 드러내고 여성 정치인으로서의 새로움을 강조하기 위해 퍼스트레이디나 어머니의 수사학 같은 여성적 수사학을 활용하기도 한다. 이런 가운데 여성 정치인은 남성 정치인과는 달리 남성적 수사학과 여성적 수사학 사이에서 적절한 균형을 유지해야 하는 어려움에 직면한다. 이런 맥락에서, 이 글은 먼저 II장에서 남성에 의한 정치공간의 독점 및 이에 따른 남성적 수사학의 지배에 대해 살펴봄으로써, 정치공간이 젠더화되어 있다는 점을 강조한다. 이어 III장에서는 남성적 수사학이 정치공간을 지배하고 있는 상황에서 여성 정치인이 자신의 목소리를 내기 위해 주로 활용해 온 여성적 수사학, 즉 퍼스트레이디나 어머니의 수사학이 갖는 가능성과 한계를 분석한다. 나아가 IV장에서는 남성에 의한 정치공간의 독점 및 남성적 수사학의 지배라는 상황을 변화시키기 위한 두 가지 전략, 즉 여성의 주류화 전략과 젠더의제의 주류화 전략을 살펴본다. 마지막으로 결론에 해당하는 V장에서는 앞으로의 여성적 수사학이 여성의 다양성에 주목하여 새로운 대안적 수사학을 발전시켜 나갈 필요가 있음을 강조한다.

• 복식문화연구
• /
• 제23권4호
• /
• pp.686-704
• /
• 2015

As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.

• International Journal of Costume and Fashion
• /
• 제8권2호
• /
• pp.20-31
• /
• 2008

A person's external image is a non-verbal form of communication, through which the person's tastes, mode of thought, preferences, and overall personality is expressed. The dominant factor in building an external image is clothing, since clothing-images provide the most information about a person in the least amount of time. This study aims to investigate the relationship between the clothing- images of women politicians and the improvement of women's social status in Korea, by focusing on changes in clothing-image of female politicians at public functions throughout modern Korean history, and inquiring into the method of classification concerning aforementioned images. The time period of this study starts from 1945, when the first female political party was established, to the 2008 presidential elections. The methodology of this study consists of literature study of related books, theses and journals, which was jointly conducted with empirical study consisting of the research of news photographs of major daily newspapers. This study confirmed the clothing images of women politicians since liberation till 2000's reflects the directions of women's movement and their status in return. It is especially meaningful that the sudden increase of romantic and feminine images among the women politician in Korea is the reflection of the ideas of postmodern feminism which emphasize the acknowledgement of womanhood and the enjoyment of being a woman as its core.

• 가족자원경영과 정책
• /
• 제9권3호
• /
• pp.45-68
• /
• 2005

The political activity of women is relatively low. This is mainly because of the social-cultural attitude that confines women's role to housewives, rather than the structural problems that are related to political activities itself. This study has attempted to enhance the political activities of women by examining and providing the practical informations related to the hardships that are experienced by women who are pursuing a career both as a politician as well as a housewife. The sample of this study consisted of women who are assuming chief executives positions in organizations that are related to political activity, including local representatives of the national assembly. A case study was conducted by interviewing 8 female politicians. The contents of the study mostly consists of the personal situations (related to house lives) of these women. Semi-structured questionnaires were used, and the interview was conducted several times. First, the political careers of these women tended to start passively, rather than voluntarily. Second, the negative attitudes that were initially displayed by the family members and close relatives had changed positively through out the course of time. Close relatives, parents/parents-in-law were likely to become helpers of child care and household labor. The husband was likely to be a supporter of the wife's political career, and the children started to understand the roles of their mother as they grew up. Third, the female politicians perceived that the main impediments of women pursuing political careers were the sexually discriminating culture, rather than their own ability. Fourth, the fact that these women had to spend a lot of time outside the house has worsened the role conflict and difficulties of these women who are required to assume dual-roles. Furthermore, the difficulties that are faced publicly and privately has increased the psychological burdens of these women, since politicians, in general, are people who need to maintain their public image.

• 복식
• /
• 제66권7호
• /
• pp.154-170
• /
• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

• 디지털콘텐츠학회 논문지
• /
• 제17권3호
• /
• pp.143-155
• /
• 2016

본 연구는 정치인의 메시지 전달에 있어 목소리의 중요성에 주목하였다. 목소리의 여러 요소는 메시지 전달에 있어 다양한 양상을 보이며, 메시지를 듣는 수용자의 메시지 호응도, 이해도 등에 영향을 미친다. 그런 만큼 다양한 메시지 전달과정에서의 목소리에 대한 연구, 분석은 의미가 있는 시도라 할 수 있다. 이에 본 연구자들은 정치인의 목소리에 관심을 갖고 연구하였는데, 대국민연설 등의 메시지 전달이 일상인 정치인에게 있어 목소리가 매우 중요하다고 판단하였기 때문이다. 그리하여 한 나라를 대표하는 정치인들의 목소리 현주소가 어떠한지를 살펴보고자 하였다. 이에 본 연구자들은 한미 양국을 대표하는 정치인들을 선정하여 대표적인 대국민연설을 선정하고, 연설시 나타난 목소리를 분석, 비교하여 함의를 도출하고자 하였다. 한국과 미국 정치인 남녀 각각 4명씩을 선정하여 총 8명의 목소리를 분석함으로써 그 특징을 알아보고, 보다 확실한 전달력을 보이는 목소리에 대한 지침을 제시하고자 하였다. 목소리의 음높이, 발음의 정확성, 공명, 억양변화 등의 목소리 특징으로 실험대상자의 목소리를 분석하였는데, 연구결과 한국 정치인들이 미국정치인들에 비해 다소 목소리에 대한 활용이 떨어지는 것으로 나타났다. 특히 메시지 전달에 있어 상당한 영향력을 발휘하는 발음의 정확성에 있어서 부족한 면모를 여실히 드러냈다. 이는 메시지 전달의 정확성이 떨어짐을 유추할 수 있는 대목이며, 이에 발음의 정확성을 향상시키기 위한 한국정치인들의 목소리 훈련이 진행되기를 바란다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권6호
• /
• pp.61-71
• /
• 2020

The study examines the impact of corporate governance mechanisms, such as board characteristics on corporate social responsibility disclosure (CSRD). The data on CSRD items and board characteristics have been collected by content analysis of the annual reports of 30 publicly-listed banks in Bangladesh covering six years, from 2013 to 2018. More specifically, the directors' report, the chairman's statement, notes to the financial statement and CSR disclosure reports included in annual reports were used to collect the CSRD data. The empirical analysis applies the ordinary least square and the generalized method of moments. The results of the study have revealed that board size, board independence, female board member, and foreign directors have a significant positive impact on CSRD. By contrast, political directors and audit committee size have a negative impact on CSRD. Interestingly, accounting experts on boards ensure more CSRD as they curb the influence of politicians on the board. Thus, it is better to increase accounting experts and decrease politicians on the board. These findings provide valuable insights into the process of forming a suitable CSR policy by connecting the efforts of the board, government, and regulatory bodies to enhance the performance of banks to CSR as well as to CSRD.

• 패션비즈니스
• /
• 제18권1호
• /
• pp.132-148
• /
• 2014

The objective of this research is to provide data for the power dressing of female politicians when analyzing the fashion styling of Margaret Thatcher. The method is based on considering Margaret Thatcher's life and political career, together with the power dressing of politicians from domestic and foreign literature, advanced research and internet. In addition, 133 clothing photos of Margaret Thatcher's costumes are collected from the internet and several web-sites. The fashion styling being displayed from 4 May 1979 to 28 November 1990 are classified with the 1st term, 2nd term, 3rd term depending on the prime minister. We then analyze items, colors, patterns and fashion accessories. And also observe the power dressing through Thatcher's fashion styling. The results of this study are as follows: Margaret Thatcher expresses authority through blue clothes which symbolizes conservatism at conservative parties, black clothes at formal parties, two or three piece of various colors at international conferences. She also has simple and impressive styles emphasizing accessories such as ribbons or pearls necklaces and earrings, brooches, and handbags. Margaret Thatcher fulfills the styling power dressing of a strong and feminine figure by using items symbolizing authority as a powerful woman.