Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Power Dressing of Margaret Thatcher: Focus on Fashion Styling

마가렛 대처의 파워 드레싱 연구: 패션 스타일링을 중심으로

  • Lee, Misuk (Dept. of Clothing & Textiles, Chonnam National University, Human Ecology Research Institute, Chonnam National University) ;
  • Kang, Yoohee (Dept. of Clothing & Textiles, Chonnam National University)
  • 이미숙 (전남대학교 의류학과, 전남대학교 생활과학연구소) ;
  • 강유희 (전남대학교 의류학과)
  • Received : 2013.11.27
  • Accepted : 2014.02.07
  • Published : 2014.02.28
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Abstract

The objective of this research is to provide data for the power dressing of female politicians when analyzing the fashion styling of Margaret Thatcher. The method is based on considering Margaret Thatcher's life and political career, together with the power dressing of politicians from domestic and foreign literature, advanced research and internet. In addition, 133 clothing photos of Margaret Thatcher's costumes are collected from the internet and several web-sites. The fashion styling being displayed from 4 May 1979 to 28 November 1990 are classified with the 1st term, 2nd term, 3rd term depending on the prime minister. We then analyze items, colors, patterns and fashion accessories. And also observe the power dressing through Thatcher's fashion styling. The results of this study are as follows: Margaret Thatcher expresses authority through blue clothes which symbolizes conservatism at conservative parties, black clothes at formal parties, two or three piece of various colors at international conferences. She also has simple and impressive styles emphasizing accessories such as ribbons or pearls necklaces and earrings, brooches, and handbags. Margaret Thatcher fulfills the styling power dressing of a strong and feminine figure by using items symbolizing authority as a powerful woman.

Keywords

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