• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.626-637
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• 2021

This study was conducted to describe the image of nurses in the context of COVID-19 pandemic by reviewing newspaper articles (n=451) from 11 major domestic daily newspapers. Analysis of monthly prevalence, favorability towards nurses, proportion of nurse coverage, and thematic analysis was conducted. Five themes and 9 sub-themes were derived from thematic analysis, and major themes are as follows: "Poor work environment"; "Nursing, 'The job of calling'"; "Prominent as a medical profession"; "Strict standards"; and "Expanding the realm of nursing" in order of frequency. In conclusion, media is still reporting a limited role of nurses. Therefore, in order to widen public perspective towards nurses, further academic activities that highlight various roles and positive aspects of nursing profession are needed.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.269-275
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• 2022

As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

• Journal of Korean Neurosurgical Society
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• v.66 no.3
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• pp.324-331
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• 2023

Objective : We aimed to analyze the effectiveness of external neurolysis on the common peroneal nerve (CPN) in patients with posture-induced compressive peroneal neuropathy (PICPNe). Further, we aimed to examine the utility of magnetic resonance imaging (MRI) in assessing the severity of denervation status and predicting the postoperative prognosis. Methods : We included 13 patients (eight males and five females) with foot drop who underwent CPN decompression between 2018 and 2020. We designed a grading system for assessing the postoperative functional outcome. Additionally, we performed MRI to evaluate the denervation status of the affected musculature and its effect on postoperative recovery. Results : The median time to surgery was 3 months. The median preoperative ankle dorsiflexion and eversion grades were both 3, while the average functional grade was 1. Posterior crural intermuscular septum was the most common cause of nerve compression, followed by deep tendinous fascia and anterior crural intermuscular septum. There was a significant postoperative improvement in the median postoperative ankle dorsiflexion and eversion grades and average postoperative functional (4, 5, and 2.38, respectively). Preoperative ankle eversion was significantly correlated with denervation status. Additionally, the devernation status on MRI was positively correlated with the outcome favorability. However, denervation atrophy led to a less favorable outcome. Conclusion : Among patients with intractable PICPNe despite conservative management, surgical intervention could clinically improve motor function and functional ability. Additionally, MRI examination of the affected muscle could help diagnose CPNe and assess the postoperative prognosis.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.797-810
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• 2023

The shape of the male beard to be examined in this study was set as a mustache. This study used frequency analysis and cross-tab analysis to conduct T-test and one-way variance analysis using 300 final responses from the questionnaire that presented preference and non-preference reasons and demographic characteristics along with preference and non-preference options to measure the likability of whiskers. As a result of the study, there were differences in men's preference and non-preference for each beard formulation, and the level of difference was statistically significant between the male and female groups and the age group. In addition, it was found that each group category showed a difference in the reasons for judging likes/dislikes by beard form. There are differences in preference and non-preference according to men's beard formations, and it was confirmed that there are various differences according to perceptual characteristics in the main reasons for favorability and dislike, which are the basis for judgment. Through these results, academic and practical implications were presented in the field of beauty.

• Journal of Sericultural and Entomological Science
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• v.27 no.1
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• pp.47-50
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• 1985

The physical properties of graft polymerized silk fibre were investigated with various vinyl monomers. 1. The graft polymerization of styrene and methyl methacrylate onto raw silk reduced the tenacity and elongation of raw silk due to fixation of sericin covering silk fibre in, but the styrene grafting was more effective for sericin fixation of raw silk than the methyl methacrylate one. 2. The water absorbability of glycidyl methacrylate grafted silk increased 14.6% greater than that of methyl methacrylate grafted silk at the same degree of grafting polymerization. 3. The degree of grafting polymerization was increased mostly with ethylene glycol methacrylate. The water absorbability of ethylene glycol methacrylate grafted silk was higher than that of glycidyl methacrylate or ethyl acrylate grafted silk. But the grafted silk fabric increased the fabric flexural rigidity which was negatively related with the favorability of fabric hand-touch, as compared with that of nongrafted silk fabric. 4. The evenness of graft polymerization could be improved by agitating the polymerization bath at the fixed interval by reducing the inter size deviation of grafted silk skein and the thickness deviation of grafted silk fabric.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.19-39
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• 2016

Hallyu in East Europe has been spread since the end of the 2000s and contributed to boost the familiarity and favorability of Korea. Hallyu in East Europe started from Romania and Hungary, Korean dramas and K-Pops spread to Bulgaria. Korea and Bulgaria established a diplomatic relations in 1990; however, people of both countries do not share enough information or knowledge on each other. This study aims to understand the meaning of Hallyu and the ways of building cultural relations through Hallyu based on the cognitions and attitudes toward Korea and Korean culture in Bulgaria. It conducted the Focus Group Discussions(FGD) for 24 Sofia residents in their 20s and 30s. The FGD questions were mainly on the level of familiarity and of impacts of Hallyu in Bulgaria. The Hallyu in Bulgaria is still not so popular although Hallyu has been promoted through the diverse activities of Korean Embassy, Sofia University, Korean language institutions, and the Hallyu fans. The economic and cultural impact of the Hallyu is not yet viable in Bulgaria. In order to be recognized as one of the foreign popular culture in Bulgaria, Hallyu should be promoted with various endeavors for Bulgarian people to experience Korean culture beyond Korean drama and K-Pops based on the understanding of socio-cultural characteristics of Bulgaria. Then, Hallyu will be spread by producing Korean dramas, films, and K-pops reflected by local cultural characteristics in Bulgaria and hybridity of Korean popular culture.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.379-391
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• 2020

The growth paradigm that has led Korea for the last few decades is now reaching its critical point. Rather than focusing on the outcomes created by severe competitions of individual companies, a growth based on win-win system and solidarity focusing on public interests is more called for. In this background, I would like to examine the concept of corporate publicness and what factors consist of it. The study aims to verify a causal relationship that corporate publicness affects the corporation's social responsibility and consumers' favorability and credulity toward the company, and looks for the possibility that corporate publicness is recognized as a corporation's substantive competitiveness and an important management activity for its sustainability. The results of the study shows that corporate publicness is composed of 5 dimensions: sincerity, activeness, pursuit of public interest, harmony, and community spirit. Then the study statistically verifies that corporate publicness significantly has a positive impact on the overall evaluation results of a corporation's social responsibility. Lastly, the study confirms that corporate publicness and socially responsible activity of a company have a positive influence overall on the attitude toward the corporate brand. Based on these results, an implication is drawn that strengthening corporate publicness and its practice in action should be emphasized for a corporation to keep making outstanding performances in a sustainable way.

• The Journal of Industrial Distribution & Business
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• v.10 no.6
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• pp.29-37
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• 2019

Purpose - This study intends to analyze Chinese consumers' purchase intention of Korean automobile. The aims of this study investigated to find out how product attributes and brand image affect the consumer's purchase intention of Korean automobiles in China. We consider the product attributes, brand image as evaluation criteria, also recognized as objectives for purchase intention. This study aims to analyze the positive effects on Chinese consumers' purchase intention with the variables by using the research model. Research design, data, and methodology - Based on theory of Purchase Intention, the concept of purchase intention was assessed by two factors: a) product attributes, and b) brand image to test the proposed hypotheses. The survey was conducted for 30 days, from October 17 to November 16 in 2018. With IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0, factor analysis and regression, Cronbach's alpha and correlation were tested. 300 samples were used for this analysis. Results - As a main result, product attributes and brand image exerted significant effects on consumer's purchase intention. Thus,

and

were supported. The results showed that the product attributes, brand image had positive effects on purchase intention. The findings of this thesis are as follows: Firstly, automobiles' quality factors were divided into two categories like product properties (price, performance, design, economy, and safety), and brand image (awareness, favorability, reliability, and familiarity). Second, it showed that product properties and brand image had positive impacts on purchase intention of consumer. Conclusions - The impact of product attributes and brand image on consumer perceived value of Korean automobiles in China can be seen as a universal psychology of consumers who trust automobile products such as high quality, technology, ets. The results offer some insights into the extended model and have important managerial implications for Korean automobile enterprise. As the findings of this thesis show, all strategic orientations have significant and positive effects on the ability of innovation. At the same time, automobile company must pay attention to quality. As the relationship between the automobiles' performance and brand image were positive and significant, automobile companies should have comprehensive strategic orientations focused on strengthening these factors.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.364-377
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• 2020

Although it is never easy to create charming characters that people can relate to, well-formed characters have the power to enable the audience to not only empathize but identify with them. Thus, there is a need for us to examine the parts that make up a well-formed character. According to empathy theory, when the character in the play has a human face that is not different from me, I can feel familiarity and human empathy. Rather than perfection without loopholes, I relate to and sympathize with someone who looks similar to me, with many mistakes and some lack. This study aims to examine the attractiveness of characters in narrative dramas in terms of defects and internal growth. To do this, we tried to compare the setting, evaluation, and performance of characters based on the movie worldviews of two famous brands (DC and Marble), which can be compared directly. I looked at it. In conclusion, the work of hero character but human character setting based on internal growth not only has high evaluation and public evaluation, but also high sales, and thus direct and indirect correlation with the public favorability is significant.

• Korean journal of communication and information
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• v.44
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• pp.108-143
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• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.