• 제목/요약/키워드: fashion house

검색결과 76건 처리시간 0.025초

중국 여대생의 한국에 대한 국가이미지 인지가 한국 패션브랜드 인지도와 구매의도에 미치는 영향 (The Effect of Korean National Image on Chinese Female College Student's Attitude towards Korean Fashion)

  • 임현경;이정우;김미영
    • 한국의류학회지
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    • 제37권4호
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    • pp.439-451
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    • 2013
  • This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image factors on the Korean fashion attitudes of Chinese female college students. A SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, paired t-test, multiple regression analysis, frequency analysis and ${\chi}^2$-test was used. The results are: First, it was shown that there are six factors: culture-society, economy, products, sports, politics, and technology. Second, the recognition difference on the six factors were significantly higher for products, politics, technology, economy, culture-society, and sports, respectively. Third, the difference of Korean fashion images showed that they recognize design uniqueness and diversity to choose styles preferentially. Fourth, the purchase intention was significant in the order of culture-society, products, politics, and sports, and recognition affects culture-society, sports, and products, respectively. Fifth, they prefer THE E-LAND GROUP, Beaucre Merchandising, and The Basic House the most and show a strong purchase intention. The analysis also showed that other various brands that are also recognized. These study results can provide Korean fashion companies with useful implications for marketing.

근대 프랑스의 견직물산업과 디자인에 관한 연구 (Study of Silk Weaving Industry and Design in Modern France)

  • 이경희
    • 한국의류산업학회지
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    • 제4권4호
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    • pp.347-357
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    • 2002
  • In 1536, two Piedmontese merchants set up workshops in Lyons, and Henri IV encourged further development later in the 16th century. The development of Lyons as a centre of the silk weaving industry was helped by the perfection of drawloom weaving technique there in 1605 by Claude Dangon. In the 17th century, the French silk industry could finally compete with the dominance of the Italian silk trade. The French silk industry was promoted in the mid-17th century under Louis XIV's minister Colbert. In 1667, he published an ordinance creating La Grande Fabrique, a corporation for craftsmen within the silk industry, and Lyons became the undisputed French silk capital. Under Louis X IV, France was becoming the dominant force in Europe in matters of fashion and style. The major innovation of weaving was the Jacquard head attachment, which provided a mechanical means of raising warp threads by a series of punched cards. The are nouveau style did not have much impact on French silk design at the end of the century. Silk manufacturers began to collaborate with haute-couture designers such as the House of Worth. This collaboration with the burgeoning Paris haute-couture industry continued into the 20th century and safeguarded the future production of silk textiles in France.

20~30대 패션업계 종사자들의 이직과 스트레스에 대한 심층연구 (In-depth Study on the Turnover and Stress of Fashion Industry Workers in Their 20s-30s)

  • 주미영;홍윤정
    • 패션비즈니스
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    • 제21권5호
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    • pp.43-60
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    • 2017
  • The purpose of this study is to conduct an in-depth examination into the cause of stress as well as reasons for turnover relative to fashion industry workers in their 20s-30s, thereby seeking effective improvement methods to reduce turnover. The study method consisted of one-on-one in-depth interviews to collect data on 15 fashion industry workers. Results were as follow. First, causes of stress for fashion industry workers in their 20s-30s include work related factors, interpersonal relations, and organizational culture, while the most frequently mentioned reasons for turnover were concerns about career track and aptitude as well as annual salary, revealing that self-improvement related growth potential is the most significant factor for turnover. Second, it was not one stress factor that influenced turnover but a composite of several stress factors that motivated individuals to change jobs. Last, time flexibility, self-esteem, and development potential were critical factors for turnover. Self-esteem and development potential that provide a sense of acknowledgment were especially emphasized as the most significant, revealing that the younger generation considers personal happiness to be critical and the more this aspect is not treated adequately the more the odds of choosing turnover. To mitigate this issue, an in-house educational system for self-development and an assignment rotation system must be adopted for workers to change to positions that fit their aptitude.

중소도시 아파트의 시대별 특성에 관한 조사연구 - 66~165m2대 평면형을 중심으로 - (A Survey on the Periodical characteristics of Apartment house in Medium city - Focused on plan-types of the 66~165m2 -)

  • 이덕용;윤충열
    • 한국농촌건축학회논문집
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    • 제10권4호
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    • pp.17-24
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    • 2008
  • The development of industry compared late with another area but the apartment industry in Junrabukdo has called into expansion in volume to the demand increase suddenly because the population concentrates on the cities by growth of economy rapidly. Under that conditions, the regionalism is to be strong that the degree of dependence on the first industry is to be high. But, it was care naught for the character of resident and offered a model apartment in continually that be in fashion in cities. Thereof demanders familiarized with that. There, the purpose of this work is to survey the character of apartment, aims of offer and basic material when plan of apartment in local city and rural.

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친환경 건강주거의 개념과 사례에 대한 기초 연구 (A Basic Study on the Concept and Cases of Healthy Eco Dwelling)

  • 이민경;정진주;최효승
    • 한국농촌건축학회논문집
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    • 제7권3호
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    • pp.68-75
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    • 2005
  • 'Health' trend like the latest fashion that spread to present society that elevate a lot of interests in qualitative elevation of life by rapid economic growth did to derive vocabulary called 'well-being' over all field. More and more comprehensive new type word 'LOHAS' appear to this. I wish to present basic data that need in study of healthy eco dwelling through making comparative study of existing study, literature analysis, and application type and planning elements etc of healthy dwelling. This study is preceded in following steps and contents. First, make conceptional definition for similarity words regarding healthy eco dwelling through existing study and internet search data etc, and analysis comprehensive meaning of 'Health' and 'Healthy Dwelling'. Second, I have done arrangement examination synthetically about healthy eco dwelling, wellbeing house, and ubiquitous future dwelling by paradigm of spread healthy dwelling. Third, examine application type of healthy dwelling that appear present and arrange analyzing planning elements is applied in the types.

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패션 명품 확장 브랜드의 코스메틱에 대한 MZ세대의 양면적 소비 의도에 미치는 영향 변인에 관한 연구 (An Identification of Determinants to Ambivalent Purchase Intention of Fashion Luxury Brand Expanded Cosmetic for MZ Generation)

  • 송지안;장성호
    • 한국콘텐츠학회논문지
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    • 제21권3호
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    • pp.47-67
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    • 2021
  • 본 연구는 MZ세대가 추구하는 가치 소비가 패션 하우스의 코스메틱 소비 상황을 고려해 가치 소비에 대한 이해와 이들의 성향에서 관찰되는 양면적 소비 의도에 영향을 미치는 선행요인을 파악하기 위한 목적으로 하였다. 본 연구에서 제안하는 연구 모형과 연구 가설을 통계적 유의수준에서 검증하기 위해 MZ세대를 대상으로 설문조사를 실시하였고, 표본(총 286명)으로부터 수집된 자료는 구조방정식 모형 분석을 사용하였다. 그 결과, 감정적, 사회적 소비 가치는 MZ세대의 소비 의도에 큰 영향을 미치는 변수로 나타났다. 첫째, 자아존중감은 감정적 소비 가치에 영향을 미치는 것으로 통계적 유의수준에 나타났다. 둘째, 물질주의는 감정적, 사회적 소비 가치에 유의미한 영향을 주는 것으로 나타났다. 셋째, 공적 자기의식은 사회적 소비 가치에 영향을 미치는 것으로 나타났다. 즉, MZ세대들은 패션 하우스의 뷰티 브랜드에서 제시하는 뷰티 트렌드를 추구하고, 높은 소비 가치로 지각하며, 패션 하우스의 코스메틱을 사용함으로써 사회적으로 차별화될 수 있다는 과시적 소비성향을 가지고 있는 것으로 나타났다.

패션소재전문업체(素材專門業體)의 활성화(活性化) 방안(方案) (A Study on the Strategies to Revitalize the Textile Converters)

  • 조규화;정성지
    • 패션비즈니스
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    • 제2권3호
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    • pp.166-179
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    • 1998
  • The purposes of this study were to 1) investigate the problems in and the complaints from fashion textile converters and 2) develope the effective strategies to revitalize the converting business. This research study consists of two parts. The one part includes a study, on the domestic industry, which is mainly conducted through questionnaires, interviews and a review of related literature. The other part includes a study on the foreign industries. In case of Japan, survey was performed by visiting Japanese industry and interviewing Japanese converters. However, in case of Italy, a study was mainly conducted through a review of related literature and by interviewing Italian converters thru mail. As a survey instrument, a questionnaire was developed by the researchers after reviewing the related literature and interviewing textile converters. A questionnaire was distributed to 250 textile converters who were selected at random from the directory of textile converters which had been made by the researchers. All of the returned responses which include sixty four questionnaires were used for the analysis. The difficulties with which these converters confront are in a small scale and lack of specialty, professional training, and government support. Also, converters need an association or an organization that represent them. Cases of Japan and Italy were researched as examples of developed nation's. For instance, one of bench mark companies in development, planning and management, "Fashion Soft House" in Japan was analyzed. Regarding to Italy, the functions of the textile design studios which were mainly located around the silk complex, Como, were examined. Finally, on the basis of the results of this study, the strategies to revitalize the fashion textile converters include the tactics concerning management, production, education, improvement of the relationship between related industries, and the supportive policy by the government.

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마들렌 비오네의 디자인 연구(硏究) (A Study on the Design of Madeleine Vionnet)

  • 최진영;조규화
    • 패션비즈니스
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    • 제11권1호
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    • pp.26-37
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    • 2007
  • Madeleine Vionnet(1876$\sim$1975, France),the most prominent figure of the 20th century draping, started her apprentice in France in 1888 and expressed feminity of adult products through her various works until she closed the house in 1940. The feminine designs of the adult style appeared in 1930s, whose characteristics were silhouette and details that emphasize the body, and bias designs. Not only Vionnet, but also Chanel and Schiaparelli were the representative female designers at that time. The preliminary researches of Vionnet designs were mostly focused on her cutting methods. This paper purports to examine Vionnet's bias cutting method, to compare Vionnet with female designers of Chanel and Schiaparelli who led the mode of 1930s with feminine designs for the adult products in that period, and then to attempt creative designs by use of bias cutting.

The Effect of Demographic Factors on Children' Wear Buying Pattern, Media and Information Utilization, and Design Preference (paper no.2)

  • Koo, In-Sook
    • 패션비즈니스
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    • 제14권6호
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    • pp.170-187
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    • 2010
  • This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

오트쿠튀르 계승(繼承)을 위(爲)한 디자이너 성공전략(成功戰略)에 관(關)한 연구(硏究) - 칼 라거펠드의 샤넬 계승(繼承)을 중심(中心)으로 - (Designer's Strategy Succeeding Haute Couture - With Focus on Karl Lagerfeld's Succession of Chanel -)

  • 이미숙;조규화
    • 패션비즈니스
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    • 제1권4호
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    • pp.19-33
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    • 1997
  • This study will analyze Karl Largerfeld's design of Chanel to suggest the designer's strategy succeeding haute couture. His significant stylistic interests include the revealed structure of the garment, the modifications between fine art and fashion, the combination of the traditional restraint of the couture with the flourishes of the wildest street fashions and effects that turn garments upsides down or insides out. The House of Chanel today recognizes that commercial success ultimately lies in re-working Chanel's signature designs in a modern idiom. That the essence of theses designs remains so desirable is due to Karl Lagerfeld's successful interpretation and is ultimately an accolade to the founder-Gabrielle Chanel. During the reign of Coco it would have been difficult for any woman who wanted to look young and modern to go wrong with her fashions. The same can be said of Karl Lagerfeld for Chanel today. Clothes with the Chanel imprimatur no doubt will remain just as fashionable into the twenty-first century.

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