• 제목/요약/키워드: factor\

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A Study on the Structural Causal Relationship of Marketing Stimulating Factors on Online Impulse Purchase through Consumer Value: Focusing on the Mediating Effect of Consumer Value

  • KWON, Lee-Seung;LEE, Jae-Min
    • 웰빙융합연구
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    • 제5권3호
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    • pp.7-17
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    • 2022
  • Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

119 구급대원의 폭력대응 시 부담감에 대한 탐색적 요인분석 (An exploratory factor analysis on the burden of responding to violence: data obtained from 119 emergency medical technicians)

  • 이가연;최은숙
    • 한국응급구조학회지
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    • 제26권3호
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    • pp.7-19
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    • 2022
  • Purpose: The purpose of this study was to confirm the exploratory factor analysis and reliability analysis of the burden of 119 emergency medical technicians. Methods: The data collection period was from November 2, 2022 to November 6, 2022. This study had 316 subjects, and the collected data were analyzed using exploratory factor analysis and Cronbach's α coefficient using IBM SPSS statistics 27.0. Results: The reliability was .924. The exploratory factor analysis yielded the following information: the first factor was lack of violence policy, the second factor was conflict between the organization and the paramedics, the third factor was lack of psychological support, and the fourth factor was lack of education and communication. The explanation power of 4 factors was 54.31%. Conclusion: This study is significant as it performs exploratory factor analysis as a preliminary step in the development of a burden measurement tool.

Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

  • Yooncheong CHO
    • 한국인공지능학회지
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    • 제12권1호
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    • pp.7-16
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    • 2024
  • This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

고속철도교량의 동적응답에 의한 충격계수 산정 (Impact Factor of High-Speed Railway Bridges from Dynamic Response under KTX Running)

  • 윤혜진;진원종;곽종원;황의승;김병석
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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    • pp.1631-1635
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    • 2011
  • To consider dynamic magnification effect at the static design stage, impact load factor is applied to design load. Current impact load factor adopted EUROCODE without verification while Japan suggested impact load factor including velocity of high-speed train throughout theoretical and experimental studies. On the purpose of evaluate current impact load factor, this study investigated the calculation of impact load factor from dynamic response of running train.

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Bayesian hypothesis testing for homogeneity of coecients of variation in k Normal populationsy

  • Kang, Sang-Gil
    • Journal of the Korean Data and Information Science Society
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    • 제21권1호
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    • pp.163-172
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    • 2010
  • In this paper, we deal with the problem for testing homogeneity of coecients of variation in several normal distributions. We propose Bayesian hypothesis testing procedures based on the Bayes factor under noninformative prior. The noninformative prior is usually improper which yields a calibration problem that makes the Bayes factor to be dened up to a multiplicative constant. So we propose the objective Bayesian hypothesis testing procedures based on the fractional Bayes factor and the intrinsic Bayes factor under the reference prior. Simulation study and a real data example are provided.

살리실산 유사체류의 물성이 우혈청 알부민 결합에 미치는 영향 (The Effect of Physicochemical Properties of Salicylate Analogs on Binding to Bovine Serum Albumin)

  • 용철순
    • Journal of Pharmaceutical Investigation
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    • 제23권3호
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    • pp.119-125
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    • 1993
  • The protein binding of salicylate analogs has been investigated by equilibrium dialysis. A series of binding experiments were performed in order to elucidate the effects of physicochemical properties of salicylate analogs on the binding with bovine serum albumin. Attempts to correlate affinity constants with capacity factor, steric factor and Hammett ${\sigma}$ values suggested hydrophobic forces to be involved in the binding of salicylate analogs. Steric factor contributes to binding process partly, whereas electronic interaction appears to be insignificant.

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지분인자, 블록인자와 되풀이 유형에 따른 실험계획의 랜덤화 순서 (Random Ordering of Experimental Design According to the Nested Factor, Block Factor and Repetition Types)

  • 최성운
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2009년도 춘계학술대회
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    • pp.177-183
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    • 2009
  • The research develops random ordering methodology of experimental design by the use of nested factor, block factor and repetition types. The spreadsheets developed are useful for quality practioner to acquire the experimental characteristics according to the random ordering.

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한국판 K-ABC의 심리측정학적 조명 : 확인적 요인분석을 중심으로 (Psychometric Properties of the Korean Version of the Kaufman Assessment Battery for Children)

  • 문태형
    • 아동학회지
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    • 제19권2호
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    • pp.97-113
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    • 1998
  • The purpose of this paper was to evaluate hypothesized alternative models for the factor structure of the Korean Version of the Aberrant Behavior Checklist(K-ABC) using standardized samples. Confirmatory factor analyses of correlated factor models using the Jeroskog method were carried out. Analyses supported the two-factor processing model. When the achievement scale was added, a three factor model (two processing factors and an achievement factor) emerged. When factorially uncorrelated models were analyzed, fit indices proved to be improper.

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반도체 레이저의 변조특성에서 비선형 이득에 관한 연구 (Analysis of nonlinear gain in modulation characteristics of semiconductor lasers)

  • 엄진섭;김창봉
    • 전자공학회논문지D
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    • 제35D권2호
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    • pp.93-100
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    • 1998
  • In this paper we analyze the effect of nonlinear gain on laser modulation characteristics applying a small-signal analysis to the rate equation which includes a nonlinear gain term. Also we analyze the resonance frequency and the damping factor which determine laser modulation characteristics, define K factor which is the proportionality factor between resonance frequency and damping factor, and conclude that the decrease in K factor is due to increases in differential gain and no correlation between K factor and nonlinear gain is identified.

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Bayesian Hypothesis Testing for Two Lognormal Variances with the Bayes Factors

  • Moon, Gyoung-Ae
    • Journal of the Korean Data and Information Science Society
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    • 제16권4호
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    • pp.1119-1128
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    • 2005
  • The Bayes factors with improper noninformative priors are defined only up to arbitrary constants. So it is known that Bayes factors are not well defined due to this arbitrariness in Bayesian hypothesis testing and model selections. The intrinsic Bayes factor and the fractional Bayes factor have been used to overcome this problem. In this paper, we suggest a Bayesian hypothesis testing based on the intrinsic Bayes factor and the fractional Bayes factor for the comparison of two lognormal variances. Using the proposed two Bayes factors, we demonstrate our results with some examples.

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