• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.86-93
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• 2012

The foundation of the development in modern typography is based on the era of International Typographical Style and Modern Typography that valued morphological functionality and rationality to achieve an accurate conveyance of meaning. However, with the advance of postmodernism, the view that the aesthetic and conceptual aspect must be included in its interpretation rather than its rational functionality was prominent. Indeed, the works of Dan Friedman and April Greiman, two graphic designers that are known to be the most representative of the post-modernistic era, displayed that graphic design works can also serve as a method for a more free artistic expression, unlike works of Modern Typography. This move towards aesthetic graphics was first started by Wolfgang Weingart. His various attempts at expanding the concept of typography had a significant impact on the development of New Wave and his experimentalist attitude brought about a ground-breaking change to the functional design and formative expression of modern typography. However, this thesis will consider the theoretical background of the typographical designs displayed in Wiengart's works and the experimental methods thereof, and will not attempt to evaluate Weingart's pioneering role and achievements. Furthermore, this thesis will shed new light on the argument that the Weingart's works are not based on the authorship view of post-modernistic typography and are rather utilized to expand the concept of typography based on a syntactical approach.

• Proceedings of the Korea Society of Design Studies Conference
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• 1995.04a
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• pp.36-37
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• 1995

• Cartoon and Animation Studies
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• s.49
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• pp.521-536
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• 2017

Many artists who led European Modernism had emigrated to America from Europe in 1930's after Nazi gave many limitations on art activities. Those artists became professors at the American Universities and started to do design work. So that European Modernism started to be known and gave much influences in America. The designers who was influenced by European artists have stood out in their design work from 1950's. Herb Lubalin, Paul Land, Bradbury Thomson, Saul Bass etc are as the representative designers. Herb Lubalin is one of the most famous graphic designer in 1970's. This study researched historical background how European modernism design has influenced to America. And then analyzed about Herb Lubalin who has influenced from European modernism and led 1960,70's American graphic design. Herb Lubalin identified that typography can be used not only for its original communication function but also the visual expression. Herb Lubalin made numerous new typography expression with his variety experimental sprit and creativity. Also his many different kind of experimental typography raised up a printing techniques in this period.

• Journal of the Ergonomics Society of Korea
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• v.16 no.2
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• pp.29-38
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• 1997

The research on the factors which effect on legibility is mainly utilized as the basic data of selecting the standard guideline of VDT screen. But the research on Korean is scarcer than that of English. Furthermore, it is unreasonable to apply the results of the foreign language to Korean, beause of the difference between the typography of English and that of Korean. Therefore, more systematic and ergonomic research of the Korean typography on VDT screen is needed. In this paper, an experimental study on search speed and error rate is designed and performed according to different Korean letter size and font on search task with VDT. The experimental screen based on popular Ming and Gothic style is made up of total 12 artificial screens, each 6 different font size. As the criteria of the performance, searching speed(s.s.) and error rate (e) are selected, and CFF value is measured to evaluate user's visual fatigue. The results of experiment in font show that the Korean Gothic style is superior to the Korean Ming style in user's visual performance. The letter size that gives user the optimal performance ranges from the visual angle 39.8' to 55.5' in Ming style, from the visual angle 39.8' to 52.6' in Gothic systle. In visual fatigue experiment, the better performance of letter size is, the less tired user feels. And the smaller letter size is, the more tired user feels. There is no relationship between font and user's visual fatigue.

• Archives of design research
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• v.9
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• pp.601-616
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• 1994

avant garde poet Yi Sang wrote his poetry with architectural and artistic inspirations. his artistic creativity was exploded by typographic expression. he lirerated the !iterated word into visible language also. he played with his-own-created-signs. fighted against the reality, traditions and cliches. his typographic characteristic poetry is an evidence for the lengthening the history of korean modern typography as a pioneer. because his experimental works is the great evident. so we evaluated the worth of it.

• Journal of The Korean Association of Information Education
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• v.6 no.3
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• pp.328-337
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• 2002

Looking at multimedia education contents from a design point of view, the instructor's design model may differ from the child's understanding model due to gap of the instructor's and child's knowledge. This fact implies it impacts the effectiveness of the education contents. The learning efficiency of Korean typography in WBI for children depends on the font-family, line space, font-size, the age of user, the output device such as the monitor, and other various factors. In this paper, we measured and analyzed on readability of Korean typography in WBI for children by reading speed method. The results of experiments show that readability depends on the font-family of typography, age(grade), and sex of children. In detail, "Goolymche" has the shortest time to be read, and girl and the highest grade students of elementary school have shorter time than boy and the lower grade students. Moreover, we consider the elegance of typography in WBI for holding children's interests because they prefer "Yopseoche". We provide some CSSs in WBI for children based on the experimental results, to used in school fields.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.541-550
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• 2011

MotionTypography is crucial to effective emotional communication in digital society. In this paper, I study movements to represent emotion using motiontypography and approach two goals: First to define an emotional measure by means of emotion assesses by the public, Second to research image characteristics corresponding to movements. In this dissertation, we collect emotional words by literature and experimental surveys and extract representative emotional words using KJ method and clustering analysis. The results of research, the emotional axes selected for motiontypography represent 'calm to active' and 'soft to stiff', the viewers feel a specific emotional state from some movements of motiontypography. If, we investigate the relationship of motiontypographic visual elements with emotional words are achieved together, I think it will serve as a motiontypographic guideline that enables helping the public to easily produce motiontypography.

• Archives of design research
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• v.15 no.4
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• pp.15-24
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• 2002

Today, as era of Internet competition, experimental magazines-created especially for young adult group-are also trying to convert themselves into a internet magazines. This study intends to find out contents format and visual expression that should be considered for on-line conversion of these magazines. The industry's leading experimental magazines, for example, 'ttl', 'Paper', and 'webzine sponge' which co-exist in both printed and web-based format are to be examined by their contents, typography, colors, pictures& illustrations and others. This study intends to exam and suggest possible contents format and visual expression which they ought to evolve with.

• Archives of design research
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• v.19 no.3 s.65
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• pp.207-218
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• 2006

21st century is called digital and information era. The visual communication becomes more important than any other centuries. Visual communication design has been represented in varied images from ancient society up until the present time. Especially graphic design, which has experienced artistic upheaval from modernism and postmodernism, has been enabled to deliver messages in a more developed and sensuous appearances. Deconstructionist design wasn't well received by modernism, an advocate of practicality and effectiveness; however, as the beginning of subsequent postmodernism, it started to earn a warm welcome from a number of designers. Postmodernism made it possible for deconstruction to be a new paradigm appreciating neutral respect for varied expressions and designers' idiosyncrasy. Corresponding to this new trend, Edward Fella published his artwork 'Letters on America', which introduced a variety of vernacular design works in America. It was the result of years of research, and included materials which were not something completely new to field of communication design but rather symbolic, deconstructive images available everywhere around us. Deconstruction broke away from the previous modernism's unity and standards, and sought to achieve a new tensional deliverance. As a consequence, images were created in destructive and incomplete forms. Graphic design also complied with this new code and its advent fascinated the artists in the fields of advertising, editorial and poster designs. This paper contends that contemporary graphic design still maintains a deconstructive representation, examines its locality in design works from an aesthetic viewpoint, and researches theoretical approaches to deconstructionist and case studies conducted domestically. There has been incessant critical contradiction in terms of the heritage of deconstruction. I would like to present you with a moment in which you can struggle to decide whether it is a result of an effort to get away from modernism or an offspring of postmodernism.

• Archives of design research
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• v.9
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• pp.1201-1208
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• 1994

During the 1970s, as Los Angeles-based designer April Greiman made her professional way, her work was popularly labeled "New Wave: The term no longer seems to fit. Today, Greiman refers to her brand of design as "hybrid imagery." For combining photography, drawing, video, computer-generated images and typography in her designs, she creates a crossbreed that blends but is unlike any of its parts. To her credit, Greiman was one of the first designers who saw potential in the "textures" of video and computer-based imagery, and was brave enough to integrate this new visual language into the mainstream design work she was creating. She was also one of the designers to use the Macintosh computer as her primary design tool. Despite her pioneering work, she refuses the label of "experimental" designer. She prefers to say she, is interested in process, in layering images to evoke both a thoughtful and emotional response. thoughtful and emotional response.