• 제목/요약/키워드: exhibition techniques

검색결과 71건 처리시간 0.025초

해외전시회에서 참관객 만족요인에 관한 연구 (A Study on the Satisfaction Factors of the Attendees to the Overseas Exhibitions)

  • 이태희
    • 통상정보연구
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    • 제8권1호
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    • pp.283-303
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    • 2006
  • This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

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고령자의 신체특성을 반영한 전시시설 환경디자인 체크리스트 개발에 관한 연구 (Study on the Development of Environmental Design Checklist at Exhibition Facility Based on Physical Characteristics of the Elderly)

  • 오지영;박혜경
    • 한국과학예술포럼
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    • 제20권
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    • pp.267-277
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    • 2015
  • 전 세계적으로 고령화시대에 접어들면서 고령자에게도 시대의 변화에 따라 지식과 기술을 습득하는 '평생교육'의 중요성이 대두되고 있다. 전시시설은 전시컨텐츠와 전시물의 공간적 구성에 의해 교육을 제공하는 평생학습 공간으로서의 시대적 역할이 요구됨에 따라 주 이용자층의 범위 역시 청소년, 청·장년층에서 고령자로 확대되어진다는 사실을 예견할 수 있다. 그러므로 고령자에게는 전시시설이 또 다른 학습공간이 될 수 있으며, 이러한 학습이 원활하게 이루어지기 위해서는 고령자의 신체특성을 고려한 물리적 환경지원이 필요하다. 본 연구는 고령자의 신체특성에 따른 전시시설 환경디자인 체크리스트를 개발하여 전시시설에서의 고령자의 원활한 전시관람 및 교육을 지원하는 환경계획의 틀을 마련하고자 한다. 고령자의 신체적 특성을 '감각(시력, 청력, 촉감)' 과 '운동(골격, 이동, 체력, 근력)'으로 구분하고 전시시설을 진입공간, 전시공간, 공공서비스공간, 교육활동공간, 이동공간으로 분류하여 각 공간에서의 환경디자인 체크리스트를 도출하였다. 기존 관련 법령, 매뉴얼, 선행연구를 종합하여 전시시설에서의 고령자 관람자를 위한 환경디자인 체크리스트를 새롭게 구성하였고, 후속연구를 위한 현장실측항목과 설문항목을 도출하였다.

무형문화재를 위한 사이버뮤지엄 구성체계에 관한 연구 II - 전시방법 및 표현특성을 중심으로 - (A Study on the Cyber Museum Organization System for Intangible Cultural Properties II Focused on the Information system and classification code anger - Focusing on the Exhibition Space, Exhibition Method and Expression Specialty -)

  • 한영호;장중식;정용섭
    • 한국실내디자인학회논문집
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    • 제40호
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    • pp.165-171
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    • 2003
  • The findings of this study indicate that intangible cultural properties are worth preservation and transmission and should be considered as very important as tangible cultural properties. If the studies of intangible cultural properties are continued focusing on their characteristics and formational system, they can be expressed more properly by adding new interactive elements to database and expressive requisites. New techniques introduced in this study are believed to provide people with most reasonable and developmental motives for expression of the existing intangible cultural properties. Concerning Korea's cultural properties centered on intangible cultural properties, information construction should be made with a new idea of information based on database from the previous studies. The result will be able to set an important factor to give wide publicity to our cultural identity, which is currently shown in the process of background communication, and serve as a foothold to deliver exact information to our descendants. The intangible cultural properties are our people's mental cultural heritage resources. If museums or initiator groups, which are organized to spread cultural heritages, can use them as the subjects of exhibition through information construction and visualization, it will function to maximize the educational effect of transmitting our national mental world. The development of digital environment will provide the optimum conditions and tools making it possible to visualize intangible forms and ideas in a virtual cyber space. Given these viewpoints, steady studies and efforts for the improvement of Korea's cultural image should be made in the way of intangible cultural properties as well as tangible ones. They start from the country's accurate appreciation of cultural properties and are embodied in systematic adjustment and relationship between interdependent elements.

현대 패션박물관의 전시유형과 역할 -시몬느 핸드백 박물관 사례를 중심으로- (A Study on Fashion Museum Exhibition Types and Roles -Focused on Simone Handbag Museum Seoul-)

  • 정다운;하지수
    • 한국의류학회지
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    • 제40권5호
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    • pp.936-953
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    • 2016
  • This article surveys the meaning and history of fashion museum exhibitions to understand the characteristics that make a fashion museum exhibition special. It explores dress museology and fashion museology in theory, and practice across a range of international case studies that include the Costume Institute at the Metropolitan Museum of Art in New York, Mode Museum in Antwerp, and the Victoria and Albert Museum in London. In particular, it examines how curatorial intervention has developed the interpretation and display techniques of dress within the context of the museum or gallery as well as how fashion has made museums accessible to diverse audiences. For a specific case study, we review the types and roles of fashion exhibitions organized by the Simone Handbag Museum, Seoul. It is the first handbag-centered fashion museum in the world as well as one of the most representative local fashion museums. The museum collection includes fashionable western handbags from rare specimens of the $15^{th}$ century to the latest bags of the $21^{st}$ century, and presents a history of changing fashion cycles and the major socio-cultural shifts that have profoundly affected women's lives in public spaces. Exhibitions show the perspective to a range of curatorial methodologies and show the innovative approaches towards collections and displays with broader fashion issues such as gender, materialism and technology. The article is to help encourage further scholar discourse between fashion museum exhibitions and fashion museology.

맥진기 연구개발에 대한 수요조사 (A Study on the Research Demands for the Pulse Analyzer)

  • 김경철;김종환;신우진;이해웅;강희정
    • 대한예방한의학회지
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    • 제13권1호
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    • pp.29-40
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    • 2009
  • The demand of research for the development of pulse meter and analyzer by the examination questionnaire made from repeated preliminary investigations. Which was presented in the exhibition KIMES 2008, it's has been proved to be practical. 159 people(oriental medical doctor) sent in the question papers and selected the double answers in the relevant question. At the time of the development of the pulse meter and analyzer, we put the investigation for oriental medical doctor's demands in practice and found the following results. The development of the pulse analyzer is getting more important for modernization of oriental medicine. The purpose of this study was to find out the research needs for the pulse analyzer considering the practical use in the oriental medical clinics. A survey was conducted at the KIMES 2008 exhibition with a set of questionnaires. We collected the data from 159 oriental medical doctors who attended the exhibition, and we found following results. The more oriental doctors did not think the diagnostic devices were important in their clinical practices. Most responders preferred to use the Chon-Kwan-Cheok pulse diagnosis. To find out the mechanism of the pulse diagnosis and to standardize it, the clinical data base containing the results of the pulse diagnosis and the patten discrimination of each patient should be established. In conclusion, the researches on the standardization of Chon-Kwan-Chuk pulse diagnosis including the measurement techniques and the pulse-pattern correlations are very important for developing the pulse analyzer.

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스큐어모피즘을 적용한 패션 에듀테크 XR 콘텐츠 연구 (Research on Fashion Edutech XR Content Applying Skeuomorphism)

  • 김향자
    • 한국의류산업학회지
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    • 제25권5호
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    • pp.560-567
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    • 2023
  • This study aims to rediscover the industrial value of a borderless service in the hyper-connected era by producing fashion content at the forefront of the cultural industry as XR content and contributing to developing fashion content for edutech. The research method employed design aesthetic theory, while the empirical proposal utilized scientific knowledge information to build a framework for 3D convergence content. The characteristics of fashion content exhibitions that apply the neumorphism technique are as follows: The first is a virtual space that produces clothing culture by type. Africa, where dyeing and crafts are developed, selects a product-oriented exhibition type; Asia, where weaving and textiles are excellent, selects a random movement type; and Europe, where the evolution of clothing design over time is evident, selects a guided movement type to create a three-dimensional fashion edutech. The goal was to produce content. The second is creative reproducibility, which combines a new fashion design that embraces the aura of the original with a trendy sense. The realistic folk costume style of the original allowed for its implementation in the AR exhibition space using historical traditional style techniques such as weaving and textiles. The third is building organic, modular content. By designing and then saving/editing/arranging the basic VP zone for each style, learners and instructors can freely edit the content for each fashion class topic and create various presentations to ensure that it functions as non-face-to-face edutech content around the world.

주거환경을 생각한 주택단지 조성기법의 실태 -일본 소야원지구의 사례 연구- (Current Techniques for Residential Site Design -The Case of Onohara District, Japan-)

  • 김한수
    • 한국주거학회논문집
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    • 제11권1호
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    • pp.103-113
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    • 2000
  • The main purpose of this paper is to provide useful infonnation for residential site design in Korea by analyzing Japanese case. The important characteristics of Japanese design techniques are follows. First, the characteristics of residential site development can be expressed as "eco-friendly" and "public order". The patterns of spatial use also focuses on living environment improvement. Second, variety replaces unity in internal mobility plans. For example the width of street, size of park are not same in a site boundary. Third, to avoid street parking and commodity exhibition, commercial buildings are set-back and public parking lot is constructed. Fourth, fences of private house are made of trees rather than bricks. It connects green environment between internal and external space of houses.nal space of houses.

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한국의 현대 중.소규모 미술관의 공간구성 특성에 관한 연구 (A Study on the Composition characteristics of Space of Contemporary Medium/Small Scale Museum in Korea)

  • 오세두;정운화
    • 한국실내디자인학회논문집
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    • 제19호
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    • pp.128-135
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    • 1999
  • In 1990s, the necessity of the Korean contemporary medium/small scale gallery as a place of experience rather than that of simple viewing has increased to meet from the requirements of the pluralistic and popularized society. The gallery makes efforts to form a collective street to cope with the influential of the power large scale cultural space as well as finding a novel direction in order to derive the regional sympathy in connection with the culture space of the neighborgood. In this paper, we study the 1990s Korean medium/small scale gallery in two aspects: First, the architectural techniques and elements which are introduces the audience to both interior and exterior spaces constructed by the 1990s gallery architecture, are investigated. The conventional architecture shows the blocking of the neighborhood and the trend of severance when viewing from both the architectural and the civil points. Secondly, we present the design characteristics from the several points of view such as conceptual, spacial, visual angles. The various trends of works in exhibition of the fine arts can provide a means for producing a great deal of variation in recent gallery architecture when viewing from a stage standpoint of exhibition space.

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영국 월레스 컬렉션의 상설 보존 전시관 운영을 통해 본 보존과 일반 대중과의 교류 (Communicating Conservation to the General Public:Conservation Gallery Exhibition at the Wallace Collection, London, UK)

  • 김서영
    • 보존과학연구
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    • 통권32호
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    • pp.185-193
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    • 2011
  • 영국 국립 박물관 중의 하나인 런던의 월레스 컬렉션은 보존과 관련된 상설 전시를 하고 있는데, 유물의 제작 기법과 재료를 다룬 전시뿐 아니라, 보존에 관한 특별 주제로 전시를 하기도 한다. 월레스 컬렉션의 현재 보존관련 상설전시와 특별 전시 그리고 영국 내 다른 박물관의 예를 통해서, 보존과 일반 대중과의 관계와 교류의 변화를 살펴보고자 한다. 박물관은 기존에는 수동적 정보 전달의 역할이었지만, 현재는 보다 적극적인 교육에 초점을 맞추면서, 보존도 일반 대중의 위한 프로그램과 전시를 통해 이러한 변화에 동참하는 추세다.

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안내 로봇을 향한 관람객의 행위 인식 기반 관심도 추정 (Estimating Interest Levels based on Visitor Behavior Recognition Towards a Guide Robot)

  • 이예준;김주현;정의정;김민규
    • 로봇학회논문지
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    • 제18권4호
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    • pp.463-471
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    • 2023
  • This paper proposes a method to estimate the level of interest shown by visitors towards a specific target, a guide robot, in spaces where a large number of visitors, such as exhibition halls and museums, can show interest in a specific subject. To accomplish this, we apply deep learning-based behavior recognition and object tracking techniques for multiple visitors, and based on this, we derive the behavior analysis and interest level of visitors. To implement this research, a personalized dataset tailored to the characteristics of exhibition hall and museum environments was created, and a deep learning model was constructed based on this. Four scenarios that visitors can exhibit were classified, and through this, prediction and experimental values were obtained, thus completing the validation for the interest estimation method proposed in this paper.