• Journal of Venture Innovation
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• v.3 no.1
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• pp.1-26
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• 2020

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.This study examined the impact of start-up education and mentoring on the intentions of business start-up, and verified through empirical analysis whether self-efficacy and resilience were mediated between them. The study surveyed 178 people in their 20s to 50s. The result analysis used the IBM SPSS Statistics 21.0 Statistical Package Program. The analysis performed a regression analysis for factor analysis, correlation analysis, and hypothesis verification. Empirical Research Results. First, it was confirmed that start-up education and mentoring affect on the intentions of business start-up. Second, study shows self-efficacy and resilience has an affect on the intentions of business start-up. Third, start-up education and mentoring affect on self-efficacy and resilience. Fourth, self-efficacy and resilience have been proven to be mediated when entrepreneurship education and mentoring affect on the intentions of business start-up. The results of the research proved that start-up education and mentoring provides and acts as a major role in improving the entrepreneurs' willingness when preparing a start-up. Furthermore, the study also shows the importance of start-up education and mentoring as a proactive variable to promote their will to start-up business. In addition, it was confirmed that the self-efficacy investigated in the preceding study translated into the will to start a business. It was particularly meaningful in that it tested the role of resilience, which was mainly studied in new variables, education and psychology.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.1-13
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• 2015

Strong ties such as family members, relatives and close friends have been widely acknowledged as a vital factor when a potential entrepreneur attempts to initiate entrepreneurial activity. Recent theoretical arguments focus that family social capital, a form of social capital, that is embedded in family relationships can contribute to venture creation as well as to the development of competitive advantage for established firms. Meantime, there have been arguments that the most dominant single entrepreneurial ethnic group in the world is the Chinese people, while the People's Republic of China is widely recognized as fast growing economic power that is driven by entrepreneurial ventures in a large scale. This study tests the effect of perceived relational supports typically being provided by family members, close relatives and friends on forming self-efficacy and entrepreneurial motivation of university students by using samples collected from 4 Korean Universities(Wonkwang, Baekseok, Soongsil and Dankook university) and Guangzhou University in China. The mediating of self-efficacy was also tested to gain better understanding of the role of the variable. The results of the study suggest that 1) both self-efficacy and entrepreneurial motivation are influenced positively by the perceived relational supports, 2) self-efficacy of university students affects their entrepreneurial motivation positively, 3) self-efficacy is appeared to be mediated partially for China in between perceived relational supports and entrepreneurial motivation, but the same variable is exhibited a full mediation in the same path of the research model for Korea, which was a distinction between the students of two countries in this study. Discussion and practical implication on the results are provided.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.1-20
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• 2023

This study conducted an empirical analysis of whether the accelerator incubation program (mentoring, seed investment) and entrepreneur self-efficacy affect competitive advantage performance for start-up representatives who have experienced the accelerator incubation program. At this time, the mediating effect of innovation capability was also examined. As for sample collection, 334 samples collected from representatives of start-ups nurtured by national accelerators and regional centers for creative economy and innovation in Korea were tested using the Smart PLS 4.0 program, and the analysis results are as follows. First, mentoring has no significant effect on competitive advantage performance, whereas seed investment and entrepreneur self-efficacy have a positive (+) effect on competitive advantage performance. Second, mentoring, seed investment, and entrepreneurial self-efficacy have a positive (+) effect on innovation capability. Third, innovation capability has a positive (+) effect on competitive advantage performance. And fourth, it was confirmed that innovation competency has a positive (+) effect between mentoring, seed investment, entrepreneurship self-efficacy and competitive advantage, and has a mediating effect. As a result, while mentoring did not have a direct significant effect on competitive advantage performance, it was confirmed that there was a significant effect mediated by innovation capability. Seed investment, entrepreneur self-efficacy, and innovation capability directly helped competitive advantage performance, and it was confirmed that innovation capability has an effect on the competitive advantage performance as a mediating effect. It is expected that this study will be able to suggest a direction that can help start-ups improve their competitive advantage performance.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.721-724
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• 2010

경제 불황으로 기업들의 구조조정이 가시화되면서 고용 축소와 청년실업이 늘어나면서 창업이나 경영을 통해 경제적 독립과 자아실현을 이루려는 창업가들이 점차 증가하고 있으며, 그에 따른 학계 연구의 필요성도 대두되고 있다. 본 연구는 이러한 연구 필요성에 따라 창업의도에 결정요인으로서 사회적 네트워크와 자아 효능감을 개인특성요인의 핵심변수로 설정하여 창업활동과 창업목표달성에 미치는 영향을 중심으로 살펴보았다. 본 연구를 위해 국내 창업가를 대상으로 208부를 분석에 이용하였다. 가설검증 결과, 사회적 네트워크의 강한 유대가 창업의도에 유의한 영향을 미치는 것으로 나타났으며, 창업활동에는 약한 유대가 영향을 나타나는 것으로 분석되었으며, Podolny와 Baron(1997) 네트워크의 특성에 따라 네트워크 강도의 효과가 달라질 수 있다는 주장과 일치하는 것을 발견 할 수 있었다. 또한 자아효능감은 창업활동보다 창업의도에 더 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 목표달성을 분석한 결과 창업의도보다 창업활동이 목표달성에 더 유의 한 영향을 미치는 것을 알 수 있었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.89-104
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• 2018

The purpose of this study is to examine the relation between entrepreneurial self-efficacy and entrepreneurial intention, and analyze how social support gained through social relations influences on the relation between entrepreneurial self-efficacy and entrepreneurial intention. This study outcome is as in the following. First, both general corporate and preliminary social entrepreneur are to examine that entrepreneurial self-efficacy positively influences the entrepreneurial intention. Second, in the case of the social support, it didn't influence on preliminary general corporate. And only feedback support and instrument support are related to influence on preliminary social entrepreneur among social supports. This study shall have a significance in using the result of previous studies that entrepreneurial self-efficacy influences on entrepreneurial intention by looking into moderating effect of social support, classifying general corporate and preliminary social entrepreneur who have the entrepreneurial intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.155-166
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• 2018

The purpose of this study is to analyze the impact of self-efficacy of SMEs' organization members on job engagement and job performance, and to analyze the difference between gender and marital status by applying SEM-ANN analysis. To accomplish the study purpose, 285 valid samples were collected from 400 SMEs' organization members and analyzed. In this study, self - efficacy consisted of three sub-dimensions: self-confidence, self-regulation efficacy, and task difficulty preference. As a result of the analysis, self - efficacy such as self-confidence, self-regulation efficacy, and task difficulty preference had a positive direct effect on job engagement. In addition, self-efficacy and self-control efficacy have a positive effect on job performance, but the preference of task difficulty has no significant effect. In addition, job engagement has a positive(+) effect on job performance, and has a mediating role in the relationship between self-efficacy and job performance. Also, married males preferred self-regulation efficacy, while females preferred self-regulation and self-control efficacy regardless of marital status. The purpose of this study is to present the framework of self-efficacy-job engagement-job performance of SMEs by measuring the self-efficacy related researches mainly in education and service industries, and is meaningful that companies can help to find the basis of management of organization members by gender and marital status of organization members. In addition, the SEM-ANN analysis process of this study is different in that it explains the nonlinear (nonobservative) relationship that can analyze the influence or the combination of the reference variables in the linear (compensatory) relation using the SEM.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.635-648
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• 2019

Many studies of entrepreneurship have focused on positive characteristics such as self-efficacy and self-leadership. However, recent studies are being conducted to find out effects of negative characteristics on entrepreneurship, such as ADHD-like behavior. This study investigated the impact of ADHD-like behavior on Entrepreneurial Orientation(EO) and Entrepreneurial Intention(EI). In addition, this study investigated the impact of schema related to opportunity recognition and entrepreneurial alertness on EO and EI. Data were collected from youth generation in Korea through online survey. The results show that the ADHD isn't significant for both risk-taking and innovativeness, but it has negative impact on pro-activeness. On the other hand, Schema has positive impact on all EO and EO has positive impact on EI. As a results, The higher ADHD-like behavior, the lower pro-activeness. Therefore ADHD-like behavior could lower EI through pro-activeness. However, Schema has positive impact on all EO, which has positive impact on EI.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.65-74
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• 2017

There have been questions how entrepreneurs think, act and why individuals become entrepreneurs. The trait-based explanation of entrepreneurial activities has been main stream. However, the trait-based theory has been criticized because it assumes that entrepreneurial traits are inherited, stable and enduring over time. This research accepts the cognitive theory to see how entrepreneurs learn or accept others' values, how entrepreneurial perceptions of opportunity impact entrepreneurial actions and how individuals acquire the social legitimation of the formation of entrepreneurial activities. In order to capture the attitudes, activities and motivations of people who are involved in entrepreneurial activities, the author uses the GEM Korea 2016 data. The data from the Global Entrepreneurship Monitor(GEM) has been well known for the data to capture individuals early-stage entrepreneurial activities. This paper used the sample from the APS(Adult Population Survey) of the GEM which was completed by a representative sample of two thousand adults in Korea by the qualified survey vendor, with strict procedures and oversight by the GEM central data team. The hypotheses are tested with logit regression analysis to estimate the probability of the influence of perceptual variables such as individual perception in social learning, the opportunity recognition in the environment, and social legitimation in the entrepreneurial activities. Based on the results, individuals tend to have high entrepreneurial activities if individuals have high self-efficacy. Also, the existence of role models around the entrepreneurs encourages the individuals involve in entrepreneurial activities more however the perception of opportunity in the environment is not strongly associated with entrepreneurial activities. The media exposure of successful entrepreneurs is more important than others' perception of entrepreneurs on the desirable career option or respect from communities. This paper can contribute to the cognitive processes, particular perception about oneself, as well as perception which is impacted by a community or a society.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.35-48
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• 2018

This study aims to assess the training effect of QFD(Quality Functional Deployment) program for 3 years over startups, adopted from the conventional QFD widely used in the large companies to break up to a sluggish sales and growth, for employees working in startup whether the participants in startup and venture company taking this lessons into their real tasks or not. In particular, the focus of this study falls on figuring out whether individual characteristics of the participants play a role in moderating effect over transfer intension factors and its link path structure. The research results drive out two significant findings. First, in terms of relationship between the influence of transfer intension by self-efficacy and the validity of training content with the learner's readiness, the moderating effect of demographic features of the participants is effective partially by the sex and fully by their working position, but not statistically significant by age, education, and the prior startup career. This research deliver the following significant implication that the active participation of CEO level, decision-maker guarantee the higher performance of the training program like QFD program, more stresses falling on practical implementation in real business rather than just ending up with career training. This study gives significant policy implication to quasi-government organization running all public startup training projects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.245-259
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• 2020

The development of technology and the advent of a non-face-to-face society are expected to have a direct impact on job problems. In line with this phenomenon, the government and education and training institutions are coping with job problems through the start-up support policy while at the same time inducing the creation of innovative companies. In particular, youth start-up support can be expected not only to compensate for market failures, but also to promote high-growth start-ups. Based on this background of research, this study examined the competency of young entrepreneurs to start their own businesses, their entrepreneurial self-efficacy, and their impact on success and satisfaction of start-ups. Based on the theoretical research, the research theory and research model were derived by setting entrepreneurial self-efficacy as a mediating variable after reviewing the relation between the main elements of start-up competency of young start-up entrepreneurs and start-up performance. The Youth Entrepreneurship Competency was divided into four categories: Entrepreneurial Competencies, Technical Competencies, Management Competencies, and Creative Competencies, and the hypothesis was that each had a significant impact on the start-up performance through the mediating effect of entrepreneurial self-efficacy. A survey was conducted on young entrepreneurs in their 20s and 30s in Korea for empirical research, and the analysis results were as follows. First of all, the competency of young entrepreneurs to start their own businesses affects the success of start-ups and the satisfaction of start-ups. There are differences in the competencies, and both technical and management competencies can be seen through the entrepreneurial self-efficacy to enhance the success of start-ups and the satisfaction of start-ups. Entrepreneurial competency was fully mediated to start-up success and partially mediated to start-up satisfaction. In the case of creative competency, there were only direct effects on successful start-ups, and the satisfaction of start-ups showed partial mediating effects. Thus, seven of the eight detailed hypotheses were supported and one was rejected. Based on the above findings, the implications were presented.