Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Moderating Effects of 3 years over Startup QFD Training Participants' Characteristics on Transfer Intension

창업기업 QFD 교육 훈련 학습자 특성이 학습 전이의도에 미치는 조절 효과에 관한 연구

  • Hwang, Bo-Yun (Graduate School of Global Entrepreneurship, Kookmin University) ;
  • Yang, Young-Seok (Hanbat National University, Graduate School of Entrepreneurial Management) ;
  • Kim, Myung-Seuk (Hanbat National University, Graduate School of Entrepreneurial Management)
  • Received : 2018.07.10
  • Accepted : 2018.08.06
  • Published : 2018.08.31
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Abstract

This study aims to assess the training effect of QFD(Quality Functional Deployment) program for 3 years over startups, adopted from the conventional QFD widely used in the large companies to break up to a sluggish sales and growth, for employees working in startup whether the participants in startup and venture company taking this lessons into their real tasks or not. In particular, the focus of this study falls on figuring out whether individual characteristics of the participants play a role in moderating effect over transfer intension factors and its link path structure. The research results drive out two significant findings. First, in terms of relationship between the influence of transfer intension by self-efficacy and the validity of training content with the learner's readiness, the moderating effect of demographic features of the participants is effective partially by the sex and fully by their working position, but not statistically significant by age, education, and the prior startup career. This research deliver the following significant implication that the active participation of CEO level, decision-maker guarantee the higher performance of the training program like QFD program, more stresses falling on practical implementation in real business rather than just ending up with career training. This study gives significant policy implication to quasi-government organization running all public startup training projects.

본 연구는 대기업, 중견기업에서 주로 사용되어온 QFD (Quality Function Deployment)를 창업기업에 접목하여 초기성장기의 창업 기업들의 성장 도태, 매출 정체에 대한 해결 방안으로 QFD 교육 훈련 프로그램에 참여하였던 창업 벤처기업들을 그 연구 대상으로 하였다. QFD 교육 훈련과정에서 임직원들이 배웠던 내용을 현업에 실제로 접목하고자 하였는지 즉 교육 훈련 성과가 있는지에 관하여 연구하는 과정에서 학습전이 의도 영향 요인과 그 경로 구조에 학습자의 개인적 특성이 조절 기능을 하는 지에 대해 실증적으로 규명하고자 하였다. 실증분석의 결과는 학습자준비상태와 훈련내용의 타당성인지가 자기 효능감을 통해 학습전이의도에 영향을 미치는 관계에서 학습자의 인구통계학적 특성의 조절효과는 성별이 부분 조절효과, 직급이 조절효과가 있는 것으로 나타났고, 연령과 학력수준, 창업경력은 통계적으로 유의한 결과가 나타나지 않았다. 본 연구의 시사점은 현실에 접목하기 쉽게 실천중심으로 설계된 훈련 프로그램을 진행할 때 프로그램 결과가 그 기업에 직접적으로 성과를 달성하도록 하기 위해서는 창업기업의 의사결정에 큰 영향력을 미치는 대표이사가 참석하도록 의무화하는 것이 훈련 프로그램의 성과를 높이는데 큰 효과가 있다는 것을 실증적으로 규명한 것이다. 이를 통해 창업기업대상 교육 훈련 프로그램을 진행하는 집행 기관의 교육 기획 단계에서 정책적 시사점을 제공하는 것을 목적으로 하였다.

Keywords

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