Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Impact of Entrepreneurial Self-Efficacy on the Entrepreneurial Intention of Preliminary Social Entrepreneurs and General Entrepreneurs: The Moderating Effect of Social Support

사회적기업 및 일반기업 예비 창업가의 창업효능감이 창업의도에 미치는 영향: 사회적 지지의 조절효과

  • Cho, Young bohk (Department of Social Enterprise, Pusan National University) ;
  • Son, Jin Hyun (Department of Social Enterprise, Pusan National University) ;
  • Jung, Ki Bum (Department of Social Enterprise, Pusan National University) ;
  • Lee, Na Young (Department of Social Enterprise, Pusan National University)
  • 조영복 (부산대학교 사회적기업학전공) ;
  • 손진현 (부산대학교 사회적기업학전공) ;
  • 정기범 (부산대학교 사회적기업학전공) ;
  • 이나영 (부산대학교 사회적기업학전공)
  • Received : 2018.01.16
  • Accepted : 2018.02.24
  • Published : 2018.02.28
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Abstract

The purpose of this study is to examine the relation between entrepreneurial self-efficacy and entrepreneurial intention, and analyze how social support gained through social relations influences on the relation between entrepreneurial self-efficacy and entrepreneurial intention. This study outcome is as in the following. First, both general corporate and preliminary social entrepreneur are to examine that entrepreneurial self-efficacy positively influences the entrepreneurial intention. Second, in the case of the social support, it didn't influence on preliminary general corporate. And only feedback support and instrument support are related to influence on preliminary social entrepreneur among social supports. This study shall have a significance in using the result of previous studies that entrepreneurial self-efficacy influences on entrepreneurial intention by looking into moderating effect of social support, classifying general corporate and preliminary social entrepreneur who have the entrepreneurial intention.

본 연구의 목적은 사회적기업 및 일반기업 예비 창업가의 창업효능감과 창업의도의 관계를 규명하고, 사회적 관계를 통해 얻을 수 있는 사회적 지지가 창업효능감과 창업의도간의 관계에서 어떠한 영향이 있는지 분석하는데 있다. 또한 사회적기업과 일반기업을 비교분석하여 조직 특성에 따른 창업의도에 미치는 영향을 비교해보고자 하였다. 일반 예비 창업가 102명, 사회적기업 예비 창업가 126명을 대상으로 자료를 수집하였으며, 실증 분석 결과 일반기업과 사회적기업 예비 창업가 모두 창업효능감이 창업의도에 정(+)의 영향을 미침을 확인하였다. 한편 사회적 지지의 경우 일반기업 예비 창업가에게는 조절효과를 보이지 않았으나, 사회적기업 예비 창업가에 대하여 평가적 지지와 물질적 지지가 조절효과를 보였다. 본 연구는 창업효능감이 창업의도에 영향을 살펴봄으로써 창업과정이 실제로 구체화되기 위해서는 예비창업가의 성공에 대한 확신적 의지와 자신감 즉, 창업효능감의 중요성을 확인하였다. 또한 사회적 가치 창출과 사회적 성과를 우선시 하는 사회적기업의 경우, 일반 기업의 창업과정과 차이가 있을 것으로 예상하여, 조절변수로서 사회적 지지를 투입한 결과, 소속집단이나 사회로부터의 지지를 통해 축적된 사회적 자본이 사회적기업 창업에 완충작용을 하고 있음을 검증하였다. 본 연구의 결과를 바탕으로 창업지원 및 교육 현장에서 예비 창업가들의 창업효능감을 발현시키고, 향상시킬 수 있는 교육프로그램이나 지원제도, 활용 방안의 필요성이 제기되며, 특히 사회적기업 예비 창업가들은 사회적인 공감과 지지가 필요함을 강조할 수 있다. 끝으로 본 연구의 한계와 향후 연구방안을 제언하였다.

Keywords

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