• Information Systems Review
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• v.23 no.1
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• pp.45-68
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• 2021

As the influence of online reviews on consumer decision-making increases, concerns about review manipulation are also increasing. Fake reviews or review manipulations are emerging as an important problem by posting untrue reviews in order to increase sales volume, causing the consumer's reverse choice, and acting at a high cost to the society as a whole. Most of the related prior studies have focused on predicting review manipulation through data mining methods, and research from a consumer perspective is insufficient. However, since the possibility of manipulation of reviews perceived by consumers can affect the usefulness of reviews, it can provide important implications for online word-of-mouth management regardless of whether it is false or not. Therefore, in this study, we analyzed whether there is a difference between the review evaluated by the consumer as being manipulated and the general review, and verified whether the manipulated review negatively affects the review usefulness. For empirical analysis, 34,711 online book reviews on the LibraryThing website were analyzed using multilevel logistic regression analysis and Poisson regression analysis. As a result of the analysis, it was found that there were differences in product level, reviewer level, and review level factors between reviews that consumers perceived as being manipulated and reviews that were not. In addition, manipulated reviews have been shown to negatively affect review usefulness.

• Advances in nano research
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• v.16 no.4
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• pp.375-394
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• 2024

The extensive utilization of concrete has given rise to environmental concerns, specifically concerning the depletion of river sand. To address this issue, waste deposits can provide manufactured-sand (MS) as a substitute for river sand. The objective of this study is to explore the application of machine learning techniques to facilitate the production of manufactured-sand concrete (MSC) containing stone nano-powder through estimating the splitting tensile strength (STS) containing compressive strength of cement (CSC), tensile strength of cement (TSC), curing age (CA), maximum size of the crushed stone (Dmax), stone nano-powder content (SNC), fineness modulus of sand (FMS), water to cement ratio (W/C), sand ratio (SR), and slump (S). To achieve this goal, a total of 310 data points, encompassing nine influential factors affecting the mechanical properties of MSC, are collected through laboratory tests. Subsequently, the gathered dataset is divided into two subsets, one for training and the other for testing; comprising 90% (280 samples) and 10% (30 samples) of the total data, respectively. By employing the generated dataset, novel models were developed for evaluating the STS of MSC in relation to the nine input features. The analysis results revealed significant correlations between the CSC and the curing age CA with STS. Moreover, when delving into sensitivity analysis using an empirical model, it becomes apparent that parameters such as the FMS and the W/C exert minimal influence on the STS. We employed various loss functions to gauge the effectiveness and precision of our methodologies. Impressively, the outcomes of our devised models exhibited commendable accuracy and reliability, with all models displaying an R-squared value surpassing 0.75 and loss function values approaching insignificance. To further refine the estimation of STS for engineering endeavors, we also developed a user-friendly graphical interface for our machine learning models. These proposed models present a practical alternative to laborious, expensive, and complex laboratory techniques, thereby simplifying the production of mortar specimens.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.138-157
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• 2024

Due to recent developments in smartphones, lifestyles centred around their use are rapidly changing across many societal areas. Mobility apps, widely used by a large number of people, have also become popular among tourists for travel purposes. This trend is exemplified by the premium taxi industry, which champions smart mobility services-an essential component of smart tourism-to attract tourists as customers. This study investigates how smart mobility service attributes influence memorable user experiences from the perspective of both residents and tourists. It also examines the consequent image of smart mobility and users' intentions to reuse these services. To this end, a survey and analysis were conducted with 320 registered customers of domestic premium taxi companies, which are expanding their services to cater to both residents and tourists. The analysis confirmed all hypotheses. Among the attributes of smart mobility, involvement played a crucial role in shaping the image of smart mobility, more so than refreshment or novelty. Furthermore, the image of smart mobility significantly impacted the intention to reuse it. Based on these findings, this study presents practical implications regarding which empirical factors should be managed from a smart mobility perspective to foster a positive image and encourage reuse.

• Land and Housing Review
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• v.15 no.1
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• pp.39-55
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• 2024

The aim of this study is to analyse housing satisfaction among residents of different types of public rental housing-permanent, national, and happy housing-following the integration of housing types upon the full-scale supply of integrated public rental housing. By identifying key factors that influence residential satisfaction, our goal is to inform the planning of public rental housing complexes and derive policy implications. The study focuses on analysing discrepancies in residential satisfaction among residents of different types of public rental housing and comparing the factors influencing this satisfaction. Microdata from the Ministry of Land, Infrastructure, and Transport's 'Housing Situation Survey' in 2021 is utilized for analysis, employing one-way ANOVA and binomial logistic regression methods. Empirical analysis reveals variations in residential satisfaction levels between residents of permanent and national rental housing, with national rental housing residents exhibiting higher satisfaction. The influencing factors of overall condition satisfaction are consistent for permanent and national rental residents but differ for happy housing residents. Additionally, the influencing factors of overall residential environmental satisfaction vary across all three housing types. Nonetheless, common factors across all types include housing noise and facility accessibility, highlighting their significance in complex planning. Subsequent studies may involve time series analysis to assess changes in influencing factors over time.

• Information Systems Review
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• v.20 no.4
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• pp.59-78
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• 2018

With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

• Information Systems Review
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• v.19 no.3
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• pp.127-154
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• 2017

This study aims to identify various service innovation patterns in the service industry and understand the main differences among them. We attempt to create a new typology of service innovation by analyzing its patterns based on the four major dimensions of service innovation (i.e., service concept, service delivery, customer interaction, and technology). We then investigate whether firms pursuing different service innovation patterns significantly differ from one another in terms of their performance (high and low performance). Based on empirical data collected from 198 Korean firms in the knowledge-intensive business service sector, four major clusters composed of different service innovation dimensions are identified. These four clusters can be interpreted as specific service innovation patterns, including "technology based high customer interaction," "high technology based high service delivery," "service delivery and high customer interaction-integrated," and "strongly balanced" innovators. High firm performance does not depend on the individual service innovation dimension but on the specific configurations of such service dimensions. Customer interaction also has an important role in achieving innovation success and improving firm performance, while technology has a key role in enhancing firm performance. This study sheds new light on service innovation research by developing a new typology of service innovation, identifying four major clusters as service innovation patterns, and exploring the relationship between service innovation patterns and firm performance.

• Information Systems Review
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• v.20 no.2
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• pp.21-37
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• 2018

Under ubiquitous work environment, innovative changes occur in work process with ICT. The work process for collaboration through mobile devices and network should be investigated. The research model consists of two major antecedents: autonomy and interdependence as a task characteristic and job satisfaction as ultimate consequence followed by work design theory. To elaborate work design theory, smartwork application (app) use, communication extent, and work-life balance were reviewed from the literature. Data were collected from three ICT firms, which adopted certain smartwork app, and a partial least squares analysis was made on 175 data points. The analysis results show that task interdependence exerts a statistically significant effect on the level of smartwork app usage. Communication extent directly affects job satisfaction and work-life balance. The remarkable point is that smartwork app usage does not affect employees' work-life balance; the former can only affect the latter indirectly by increasing communication extent. This study attempts to explain the organizational impact by considering smartwork app and the effects simultaneously. We proposed and empirically tested the extended work design theory including information technology and its environment. Based on the results, other theoretical and practical contributions are discussed at the end with limitations and further studies.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1298-1308
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• 2023

This study collected 245 questionnaires from college students in Gyeonggi-do and analyzed them using SPSS statistical packages, with the aim of identifying the status of hair loss perception due to the relationship between stress and hair loss received by college students and analyzing the correlation between stress and hair loss perception by type. As a result of the study, it was analyzed that the biggest problem caused by hair loss was 'loss of confidence', and in particular, people who were stressed about career/employment and studies were analyzed to consider the problem of 'loss of confidence' the most serious. As a result of cross-analysis of the general characteristics of awareness and the 'most recent stress' item, and as a result of correlation analysis between stress by type and hair loss status that constitutes hair loss awareness, it was analyzed that all types of stress affect hair loss in college students. Among them, career/employment stress and academic stress were found to be the most influential stress, and in the event of hair loss, it was analyzed that they were more willing to engage in hair loss treatment for career/employment, study, and appearance before interpersonal relationships or economic problems. Therefore, this study is of great significance in that it classified stress by type and analyzed the correlation through empirical research methods by specifying the contents of hair loss recognition into three categories: hair loss status, hair loss management, and hair loss treatment.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1498-1505
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• 2023

This study attempted to investigate the difference in service orientation according to the individual characteristics of hair salon workers, and to identify the internal marketing factors of hair salon that influence service orientation. Questionnaires for empirical research were collected from hair salon workers in Gyeongnam, and the results of analyzing the collected questionnaires through IBM SPSS Statistics 26 are as follows. First, as a result of analyzing the difference in service orientation according to the individual characteristics of hair salon workers, the '40s or older' group and the 'working period of 10 years or longer' group showed statistically higher service orientation than other groups. Second, as a result of analyzing the causal relationship between internal marketing and service orientation, it was found that welfare, compensation system, education and training of internal marketings had the statistical effect on service orientation, and in particular, the compensation system had the strongest effect on service orientation. Therefore, service orientation for customers should be improved through internal marketing activities that take into account the individual characteristics of hair salon workers. The improvement of service orientation means the customer's intention to reuse, suggesting that ultimately the management performance of hair salon companies can be further improved.

• Journal of Korea Water Resources Association
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• v.57 no.2
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• pp.139-150
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• 2024

This study introduced a method of estimating water surface evaporation using the physical-based Penman combination equation (PCE) and the Penman wind function (PWF). A set of regression parameters in the PCE and PWF models were optimized by using the observed evaporation data for the period 2016-2017 in the Yongdam Dam watershed, and their effectiveness was explored. The estimated evaporation over the Deokyu Mountain flux tower demonstrated that the PWF method appears to have more improved results in terms of correlation, but both methods showed overestimation. Further, the PWF method was applied to the observed hydro-meteorological data on the surface of Yongdam Lake. The PWF method outperformed the PCE in the estimation of water surface evaporation in terms of goodness-of-fit measure and visual evaluation. Future studies will focus on a regionalization process which can be effective in estimating water surface evaporation for the ungauged area by linking hydrometeorological characteristics and regression parameters.