• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.202-216
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• 2020

본 연구에서는 대리운전업종에서 고객과의 관계를 강화하기 위한 전략으로의 마일리지프로그램에 대한 고객들의 효용과 가치를 연구하였다. 이를 위해 대리운전업을 20여년 운영해온 D사를 중심으로 1회 이상 서비스를 이용한 고객 1000명을 대상으로 설문을 진행하였으며, 성실한 설문 응답자 309명을 대상으로 분석을 실시하였다. 연구를 위해 마일리지 이용특성을 다섯 가지(정서적 혜택, 이용편리성, 경제적 유용성, 취득노력, 혜택의 다양성). 매개변수 두 가지(브랜드태도, 브랜드충성도)로 설정하였으며, 종속변수는 재이용의도로 설정하였다. 가설 검정 결과 정서적 혜택과 이용편리성, 경제적 유용성은 매개변수인 브랜드태도와 브랜드 충성도에 유의미한 결과를 보였고, 취득노력과 혜택의 다양성은 유의미한 결과를 나타내지 못하였다. 본 연구의 결과는 대리운전업에서는 고객과의 관계강화 전략을 위하여 고객들에게 정서적 혜택, 이용 편리성, 경제적 유용성을 강화하기 위해 노력해야 함을 밝혔다.

• 한국의류학회지
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• 제46권5호
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• 한국음향학회:학술대회논문집
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• 한국음향학회 1998년도 학술발표대회 논문집 제17권 1호
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• pp.291-296
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• 1998

In the experiment carried out on 20 college students, recorded were frontal, temporal and occipital EEG, skin conductance response, skin conductance level, heart rate and respiration rate during listening to two music fragments with different affective valences and white noise administered immediately after negative visual stimulation. Analysis of physiological patterns observed during the experiment suggests that affective auditory stimulation with music is able to selectively modulate autonomic and cortical activity evoked by preceding aversive visual stimulation and to restore initial baseline levels. On other hand, physiological responses to white noise, which does not possess emotion-eliciting capabilities, evokes response typical for orienting reaction after the onset of a stimulus and is rapidly followed by habituation. Observed responses to white noise were similar to those specific to attention only and had no evidence for any emotion-related processes. Interpretation of the obtained data is considered in terms of the role of emotional and orienting significance of stimuli, dependence of effects on the background physiological activation level and time courses of attention and emotion processes. Physiological parameters are summarized with regard to their potential utility in differentiation of psychological processes induced by auditory stimuli.

• 한국의류산업학회지
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• 제10권4호
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• pp.506-514
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• 2008

The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

• 한국농촌건축학회논문집
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• 제8권2호
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• pp.27-35
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• 2006

The park in city, is more than just ecological function, contributes emotional refinement and psychological stability to citizens, and give satisfaction of social and recreational activities to the citizens. And it is the place of leisure and the place to raise up the quality of urban environment. Especially, the neighborhood park among urban parks occupies the most important position as a leisure space for local resident, but it can not perform its purpose and function as a leisure space, due to its too formal and insufficient facilities. This study, approaching from point of physical method, intends to make types through classifying each parks by built-type and installed facilities which affect human-beings, approaching from point of human-beings, intends to make the using-type analysis of park-users, and the questionnaire.By grasping of their requirements regarding to the characters and facilities what they want, willing to present the fundamental data for effective utility-activating method of small-scaled neighborhood park.

• 수산해양교육연구
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• 제29권2호
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• pp.436-446
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• 2017

This study was performed to verify the validity and utility of the Korean Behavior Rating Inventory of Executive Function-Preschool Version(BRIEF-P). The BRIEF-P is one of the most used instruments to measure Executive Function(EF) and a teacher-rating assessment method designed to measure the executive function of preschoolers(age 2-5). A total of 200 preschoolers(104 boys, 96 girls; recruited aged 3 to 5years) participated. Confirmatory factor analysis was carried out to evaluate the model structure. Correlation analysis was done to verify the concurrent validity. In the results, the model fit indexes were good with the five BRIEF-P subscales (that is, inhibit, shift, emotional control, working memory, plan/organize). The internal consistency of the BRIEF-P five subscales were supported. As a results, the Korean Behavior Rating Inventory of Executive Function-Preschool Version(BRIEF-P) was confirmed to be a reliable and valid assessment tool to measure executive function in preschoolers.

• 디지털산업정보학회논문지
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• 제13권2호
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• pp.71-76
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• 2017

In this study, we learned about the emergence of on-line communications originating from peoseuteol Computer Communications, the limitations of online communication, and the definition, traits and development of emoticons that serve as complementary roles, such as emotion and status. After analyzing various literacture and references, it was found that the emoticons functioned as a function of communicating the visual language of the digital era and communicating more sensitively to emotional factors. In a multimedia environment, emoticons are developed at a more advanced stage as the users' own icons due to a stronger tendency to pursue particularity and uniqueness. It is expected that eomotions added with multimedia functions will be more popular and vary in type. However, although the diversification of emotions as a commercial tool is already actively progressing, there appears a reverse effect in which an excessive use of emoticons is considered insincere in online communications. In such a background, research should be conducted that can support a systematic and effective development of emoticons through visual research rather than producing multimedia emoticons indiscreetly.

• 대한지역사회영양학회지
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• 제9권5호
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• pp.615-628
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• 2004

This study is designed to examine influences of living arrangements on psycho-social factors, health and nutritional status, dietary adequacy and meal service utility patterns of the elderly. Nutritional status was evaluated by Mini Nutritional Assessment (MNA). Three hundred and nine elderly (110 men and 199 women) who participated in meal service in the Chung-buk province were investigated. Proportion of the elderly living alone, couples only, living with spouse and family, living with family without spouse; and living with other than family were 30.7%, 25.9%, 14.2%, 24.3% and 4.9% respectively. The mean age of the elderly was 74.1 years and the elderly who are living couples only and living with spouse and family were younger than those with other living status. Living arrangements seem to be related to psycho-social factors, health and nutritional status, and dietary quality. Those who live alone and live with other than family were mostly women and they have lower socio-economic status, psycho-social, health and nutritional status and dietary patterns compared with those of the elderly who are living with spouse or family. It was found that the elderly who live a couple only and live with spouse and family had better emotional, health and nutritional index than those of the elderly who live with family without spouse, especially in case of females. Most of elderly perceived that participation of meal service programs had a positive effect on their daily life and satisfied with meals. The elderly living alone and living with other than family were more frequently using meal service but had a negative attitude about the charged meal service for better quality than the elderly with other living status. The most important reason for all the elderly to participate in meal service was to meet their friends and then to get other services. Particularly those who are living alone and living with other than family showed lack of moivation to prepare and set the meal, and for them the economic reason is also important. They also replied that the poor health and lack of other help were the most difficult problems for them to prepare meals. It would be effective to provide nutritional services that meet specific needs of the elderly according to their characteristics and living environment.

• 디지털융복합연구
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• 제18권11호
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• pp.81-86
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• 2020

본 연구는 소비 트렌드를 선도하는 80년대 이후 출생한 젊은 층을 중심으로 소비자의 예기된 죄책감이 녹색소비의도에 미치는 영향을 지각된 효과성을 매개효과로 검증하였다. AMOS에 의한 가설점증 결과, 예기된 죄책감은 녹색소비의도와 지각된 효과성에 모두 정(+)의 영향을 미치며, 지각된 효과성은 녹색소비의도에 정(+)의 영향을 미치고, 지각된 효과성은 예기된 죄책감과 녹색소비의도 간에 부분적인 매개역할을 하는 것으로 검증되었다. 본 연구의 결과는 죄책감이라는 친사회적 특징을 지닌 부정적 정서가 녹색소비의도에 미치는 영향을 분석하여 녹색소비를 유도하기 위한 이론적 근거와 정책적 시사점을 제시하였다. 본 연구는 이론적 및 실무적으로 기여하는 바가 있음에도 불구하고 일부 한계점이 존재한다.

• 영재교육연구
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• 제7권1호
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• pp.31-50
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• 1997

'I'his study investigated students' attitude toward mathematics. and how behavior/cognitive training affects level of math anxietv and level of math achievement. Subjects were all the freshmen attending Taejon Science High School, and they were given Mathematics Attitudes Scale and Attributional Style Questionnaire prior to and post training sessions. Twenty out of 84 freshmen voluntarily participated in nine sessions of training program. Participants were asked to do self-evaluation. Math achievement was measured prior to and post training. and was compared between two groups. Training program utilized behavior/cognitive approach. such as understanding one's feeling through muscle relaxation, breathing and meditation; modifying negative attributional style; imitating effective cognitive strategies for math problem solving, and so on. 'I'he result shows that students' math confidence in general was relatively low out of expectation, a nd they perceived teachers not supporting their math abilities :IS much as expected. On the other hand, students in general had strong math achievelment needs, and considered math utility very high. Sex difference was seen in the attitude toward female math abilities, to result that female students had more positive perception than male students. Female students of 'I'aejon Science High School seem free from conventional idea about female abilities including theirs. Participants' ~attitude change was compared with non-participants. and participants showed statistically significant change in their math confidence, and also in their math achievement. Participants had much higher math confidence and ~achievement than non-participants. And, they showed increased level of perceiving teachers' expectation. more realistic in needs, and more involvement in math. Math achievement was found positively related to math confidence, and participants' math achievement change was explained by their belief in math utility. Not only training program effect hut also participants' voluntary involvement and teacher\ulcorner' support of the program and participation seem to increase their math achievement. Based upon the result of study it was suggested that behavior-/cognitive training program be provided along with academic curricula for gifted students of Korea to help their emotional and psychological development enhance the efficacy of their cognitive learning.