• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• Korean Journal of Community Nutrition
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• v.16 no.5
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• pp.592-601
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• 2011

The purpose of this study was to identify the effect of individual emotional characteristics (empathetic concern and emotional contagion) on emotional labor (frequency of emotional display, intensity and variety of emotional display, surface acting, and deep acting) of school dietitians. Data was collected through a questionnaire survey of 309 school dietitians and then analyzed statistically by SPSS 18.0 package program. The results of this study were as follows: empathetic concern (3.93) occurred more often than emotional contagion (3.22) in school dietitians. The older (p < 0.001) and more experienced (p < 0.01) they were, the higher empathetic concern they had. It showed that married dieticians (p < 0.001), nutrition teachers (p < 0.01), and dieticians who were working in elementary schools (p < 0.01) had a higher rate of empathetic concern than single dieticians, non-nutrition teachers, and dieticians who were working in middle and high schools, respectively. Their level of emotional labor was the highest in deep acting (3.32), followed by surface acting (3.28), frequency (3.12), intensity and variety (3.09). According to multiple regression analysis, emotional contagion proved to be strongly significant and positively related to frequency of emotional display (${\beta}=0.257$, p < 0.001). Both empathetic concern (${\beta}=0.117$, p < 0.05) and emotional contagion (${\beta}=0.162$, p < 0.01) were positively related to intensity and variety of emotional display, and empathetic concern (${\beta}=0.173$, p < 0.01) had also an effect on deep acting. These results suggested that the emotional labor of school dietitians should be managed on the organizational viewpoint, not a personal matter.

• Journal of The Korean Association For Science Education
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• v.29 no.7
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• pp.783-791
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• 2009

This study was conducted to examine my hypothesis that how teacher's teaching style influences emotional and physiological states of students in the secondary school science classroom. Sixty healthy secondary school students were participated in this study and divided into two groups: manipulation and non-manipulation. Each group underwent different styles of teaching on the scientific hypothesis-generating of com starch experiment. Before and after the class, the strength of emotion was measured using adjective emoticon check lists and they extracted their saliva sample for salivary hormone analysis. Here are the results of this study. First, the intensity of positive emotions in the manipulation group was significantly stronger than the one in the non-manipulation group, whereas the intensity of negative emotions in the non-manipulation group was significantly stronger than the one in the manipulation group. Second, the cortisol level, an indicator of stress, was decreased in the manipulation group whereas it was increased in non-manipulation group. Third, the quality of scientific hypotheses which is generated by students during the class had no connection with types of instructions. Fourth, this study found significantly negative correlation between students' emotional intensity of interest and concentration changes of salivary cortisol. Therefore, the different teaching styles have influence upon students' attitude and interest in science.

• The Korean Journal of Coaching Psychology
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• v.7 no.1
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• pp.91-116
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• 2023

This study aims to investigate the differences in burnout, emotional labor strategies, affect intensity, and emotional clarity based on combinations of level of mindfulness and compassion. To achieve this, a total of 137 mental health professionals participated in this study, and they were classified into four groups based on their level of mindfulness and compassion using cluster analysis. Then, the differences among the groups were compared. The results of the multivariate analysis of covariance(MANCOVA) or multivariate analysis of variance(MANOVA) controlling for career experience, showed that the group with high levels of both mindfulness and compassion had the highest levels of positive affect intensity, emotional clarity for self and others, and genuine expression, while having the lowest levels of negative affect intensity, surface acting, and burnout. In comparison to the group with high levels of both mindfulness and compassion, the group with high or low level of either mindfulness or compassion had both positive and negative affect intensity at higher or lower levels. Additionally, they showed lower emotional clarity for self and others, and genuine expression. Conversely, they showed higher levels of surface acting and burnout. The group with low levels of both mindfulness and compassion experienced low levels of positive affect intensity and high levels of negative affect intensity. They also had the lowest levels of emotional clarity for self and others and genuine expression. In addition, they showed that the highest levels of surface acting, and burnout. Based on the results, the study discussed the balanced development of mindfulness and compassion to prevent burnout of professionals in the human service field, including mental health professionals. The implications and limitations of this study were further analyzed in the discussion section, including the direction for future research.

• Journal of the Korea Society of Computer and Information
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• v.19 no.11
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• pp.159-166
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• 2014

In this paper, we examine the role of emotional acoustic cues including both prosody and voice quality parameters for the modification of a word sense. For the extraction of prosody parameters and voice quality parameters, we used 60 pieces of speech data spoken by six speakers with five different emotional states. We analyzed eight different emotional acoustic cues, and used a discriminant analysis technique in order to find the dominant sequence of acoustic cues. As a result, we found that anger has a close relation with intensity level and 2nd formant bandwidth range; joy has a relative relation with the position of 2nd and 3rd formant values and intensity level; sadness has a strong relation only with prosody cues such as intensity level and pitch level; and fear has a relation with pitch level and 2nd formant value with its bandwidth range. These findings can be used as the guideline for find-tuning an emotional spoken language generation system, because these distinct sequences of acoustic cues reveal the subtle characteristics of each emotional state.

• Science of Emotion and Sensibility
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• v.22 no.4
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• pp.45-56
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• 2019

The regulation of emotion is known to mediate the relationship between emotion-relevant differences in individuals and their life outcomes. This study attempted to include a situational factor in addition to the mediation model and investigated whether this conditional component changed the patterns of indirect effects. The researchers recruited 180 emotional laborers working in diverse domains and used a questionnaire to ascertain their negative affectivity, cognitive reappraisal, emotional exhaustion, and the intensity of negative comments they usually received from customers. The results of the conditional indirect effect analysis revealed the positive indirect influence of negative affectivity on emotional exhaustion through cognitive reappraisal when emotional labors receive highly negative comments from customers (high intensity of the situation). Similarly, negative indirect effects were found when emotional labors receive slightly negative comments from customers (low intensity of the situation). The outcomes of this study suggest that cognitive reappraisal can mediate to decrease emotional exhaustion in contexts that arouse more intensive negative emotions; it can also mediate to increase emotional exhaustion in contexts that arouse less intensive negative emotions. The implications of this study include the importance of integrating individual differences with situational factors. The study also provides information about the distinctiveness of groups of emotional laborers.

• Educational Technology International
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• v.24 no.1
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• pp.1-27
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• 2023

This study aimed to examine an augmented reality-based teaching simulation in a mobile application. We examined how AR-enabled interactions affect users' perceived scenario usefulness and avatar realism. The participants were forty-six undergraduate students. We randomly grouped them into two conditions: AR and Non-interactive video groups with equal sample sizes. This study employed an experimental design approach with a one-way multivariate analysis of variance with repeated measures. The independent variable is the presence/absence of AR interaction with a mobile application. The dependent variables were avatar realism and scenario usefulness. The measures explored how the student avatar's emotional intensity in a scenario influences user perception. The results showed that participants in the AR-interaction group perceived avatar realism significantly higher than those in the non-interactive video group. Also, participants perceived the high emotional intensity scenario (aggression toward peers) to be significantly higher usefulness than the low emotional intensity scenario (classroom disruption).

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.93-102
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• 2023

Emojis and avatars are widely used in online communications, but their emotional conveyance lacks research. This study aims to contribute to the field of emotional expression in computer-mediated communication (CMC) by exploring the effectiveness of emotion recognition, the intensity of perceived emotions, and the perceived preferences for emojis and avatars as emotional expression tools. The following were used as stimuli: 12 photographs from the Yonsei-Face database, 12 Memojis that reflected the photographs, and 6 iOS emojis. The results of this study indicate that emojis outperformed other forms of emotional expression in terms of conveying emotions, intensity, and preference. Indeed, the study findings confirm that emojis remain the dominant form of emotional signals in CMC. In contrast, the study revealed that Memojis were inadequate as an expressive emotional cue. Participants did not perceive Memojis to effectively convey emotions compared with other forms of expression, such as emojis or real human faces. This suggests room for improvement in the design and implementation of Memojis to enhance their effectiveness in accurately conveying intended emotions. Addressing the limitations of Memojis and exploring ways to optimize their emotional expressiveness necessitate further research and development in avatar design.

• Journal of the Ergonomics Society of Korea
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• v.33 no.5
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• pp.323-335
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• 2014

Objective: The aim of this study is to identify the relationship between personality and psychological responses induced by emotional stimuli (happiness, sadness, anger, boring and stress) for children. Background: Many researches are interested in assertion that there is close correlation between personality and emotion. The relationship between personality and emotion needs to be studied in view of the extended integration, not in view of respective property, because personality is deeply ingrained, and the relatively enduring patterns of thought, feeling and behavior and emotion can take advantage of individual differences in sensitivities to situational cues and predispositions to emotional state. In particular, studies on the personality and emotion for children are necessary in that childhood is an important period for formation of their personality and emotion expression and regulation. Method: Prior to the experiment, we made parents of 94 children rate personalities of their children, based on Korean Personality Inventory for Children (K-PIC). Results of 64 children without missing answers to all questions were analyzed. 64 children were exposed to five emotional stimuli and were asked to report the classification and intensity of their experienced emotion. Results: Children were classified into two groups of the lower 25% and higher 25% scores in twenty sub-scales of K-PIC, and psychological responses to five emotional stimuli between two groups were compared. Accuracy of emotion experienced by emotional stimuli showed a significant difference between the two groups, the lower and higher scores in Hyperactivity and Adjustment. Also, there was a significant difference in the intensity of experienced emotions between the two groups in Intellectual Screening and Psychosis. Conclusion: Our result has shown that hyperactivity, adjustment, intellectual screening and psychosis influence the accuracy and intensity of emotional responses. Application: This study can offer a guideline to overcome methodological limitation of emotion studies for children and help researcher basically understand and recognize human emotion in HCI.

• MALSORI
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• no.62
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• pp.19-32
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• 2007

This study investigated the perception of emotional voices by transplanting some or all of the prosodic aspects, i.e. pitch, duration, and intensity, of the utterances produced with emotional voices onto those with normal voices and vice versa. Listening evaluation by 24 raters revealed that prosodic effect was greater than segmental & vocal quality effect on the preception of the emotion. The degree of influence of prosody and that of segments & vocal quality varied according to the type of emotion. As for fear, prosodic elements had far greater influence than segmental & vocal quality elements whereas segmental and vocal elements had as much effect as prosody on the perception of happy voices. Different amount of contribution to the perception of emotion was found among prosodic features with the descending order of pitch, duration and intensity. As for the length of the utterances, the perception of emotion was more effective with long utterances than with short utterances.