• 마케팅과학연구
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• 제12권
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• 대한지역사회영양학회지
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• 제16권5호
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• pp.592-601
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• 2011

The purpose of this study was to identify the effect of individual emotional characteristics (empathetic concern and emotional contagion) on emotional labor (frequency of emotional display, intensity and variety of emotional display, surface acting, and deep acting) of school dietitians. Data was collected through a questionnaire survey of 309 school dietitians and then analyzed statistically by SPSS 18.0 package program. The results of this study were as follows: empathetic concern (3.93) occurred more often than emotional contagion (3.22) in school dietitians. The older (p < 0.001) and more experienced (p < 0.01) they were, the higher empathetic concern they had. It showed that married dieticians (p < 0.001), nutrition teachers (p < 0.01), and dieticians who were working in elementary schools (p < 0.01) had a higher rate of empathetic concern than single dieticians, non-nutrition teachers, and dieticians who were working in middle and high schools, respectively. Their level of emotional labor was the highest in deep acting (3.32), followed by surface acting (3.28), frequency (3.12), intensity and variety (3.09). According to multiple regression analysis, emotional contagion proved to be strongly significant and positively related to frequency of emotional display (${\beta}=0.257$, p < 0.001). Both empathetic concern (${\beta}=0.117$, p < 0.05) and emotional contagion (${\beta}=0.162$, p < 0.01) were positively related to intensity and variety of emotional display, and empathetic concern (${\beta}=0.173$, p < 0.01) had also an effect on deep acting. These results suggested that the emotional labor of school dietitians should be managed on the organizational viewpoint, not a personal matter.

• 한국과학교육학회지
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• 제29권7호
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• pp.783-791
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• 2009

This study was conducted to examine my hypothesis that how teacher's teaching style influences emotional and physiological states of students in the secondary school science classroom. Sixty healthy secondary school students were participated in this study and divided into two groups: manipulation and non-manipulation. Each group underwent different styles of teaching on the scientific hypothesis-generating of com starch experiment. Before and after the class, the strength of emotion was measured using adjective emoticon check lists and they extracted their saliva sample for salivary hormone analysis. Here are the results of this study. First, the intensity of positive emotions in the manipulation group was significantly stronger than the one in the non-manipulation group, whereas the intensity of negative emotions in the non-manipulation group was significantly stronger than the one in the manipulation group. Second, the cortisol level, an indicator of stress, was decreased in the manipulation group whereas it was increased in non-manipulation group. Third, the quality of scientific hypotheses which is generated by students during the class had no connection with types of instructions. Fourth, this study found significantly negative correlation between students' emotional intensity of interest and concentration changes of salivary cortisol. Therefore, the different teaching styles have influence upon students' attitude and interest in science.

• 한국심리학회지 : 코칭
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• 제7권1호
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• pp.91-116
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• 2023

본 연구의 목적은 마음챙김과 자비심 수준 조합에 따른 직무소진, 정서노동 수행방식, 정서강도, 정서명료성에서의 차이를 밝히는 것이다. 이를 위해 137명의 심리 전문가가 참여하였고, 마음챙김과 자비심 수준에 대한 군집분석을 통해 네 집단으로 분류한 후 집단 간 차이를 비교하였다. 경력을 통제한 다변량공분산분석 또는 다변량분산분석을 실시하여 분석한 결과, 마음챙김과 자비심이 모두 높은 집단은 긍정 정서강도, 자기와 타인의 정서명료성, 진심표현이 가장 높았고, 부정 정서강도, 표면행동, 직무소진이 가장 낮았다. 마음챙김과 자비심 중 어느 하나의 요인이 상대적으로 높거나 낮은 집단은 마음챙김과 자비심이 모두 높은 집단과 비교해서 긍정 및 부정 정서강도를 모두 높은 수준으로 경험하거나 모두 낮은 수준으로 경험하고, 자기 및 타인의 정서에 대한 명료성과 진심표현은 상대적으로 더 낮았으며, 표면행동과 직무소진은 상대적으로 더 높게 나타났다. 마음챙김과 자비심이 모두 낮은 집단은 긍정 정서강도는 낮게, 부정정서강도는 높게 경험하고, 자기 및 타인 정서명료성, 진심표현이 가장 낮았으며, 표면행동과 직무소진은 가장 높게 나타났다. 이러한 결과를 바탕으로 심리 전문가를 비롯한 휴먼서비스 전문가의 직무소진을 예방하기 위해 마음챙김과 자비심의 균형 있는 계발을 논의하고, 연구의 의미와 제한점, 후속 연구의 방향성을 제시하였다.

• 한국컴퓨터정보학회논문지
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• 제19권11호
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• pp.159-166
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• 2014

본 논문에서는 감정을 통해 단어의 의미가 변화될 때 운율과 음질로 표현되는 음향 요소가 어떠한 역할을 하는지 분석한다. 이를 위해 6명의 발화자에 의해 5가지 감정 상태로 표현된 60개의 데이터를 이용하여 감정에 따른 운율과 음질의 변화를 살펴본다. 감정에 따른 운율과 음질의 변화를 찾기 위해 8개의 음향 요소를 분석하였으며, 각 감정 상태를 표현하는 주요한 요소를 판별 해석을 통해 통계적으로 분석한다. 그 결과 화남의 감정은 음의 세기 및 2차 포먼트 대역너비와 깊은 연관이 있음을 확인할 수 있었고, 기쁨의 감정은 2차와 3차 포먼트 값 및 음의 세기와 연관이 있으며, 슬픔은 음질 보다는 주로 음의 세기와 높낮이 정보에 영향을 받는 것을 확인할 수 있었으며, 공포는 음의 높낮이와 2차 포먼트 값 및 그 대역너비와 깊은 관계가 있음을 알 수 있었다. 이러한 결과는 감정 음성 인식 시스템뿐만 아니라, 감정 음성 합성 시스템에서도 적극 활용될 수 있을 것으로 예상된다.

• 감성과학
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• 제22권4호
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• pp.45-56
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• 2019

정서조절은 정서와 관련된 개인차 요인이 개인의 정서 생활 및 행동에 미치는 영향을 매개하는 것으로 알려져 있다. 본 연구는 기존 매개모델에 상황 요인을 추가하여 상황에 따라 정서조절의 매개효과가 변화하는지 알아보았다. 이를 위해 다양한 직종에서 고객응대를 주 업무로 하고 있는 180명의 감정노동자를 대상으로 설문을 실시하여 감정노동자의 일상적 부정정서, 인지적 재평가, 정서적 소진, 본인이 경험하는 고객 불만의 강도 등을 측정하였다. 조절된 매개효과를 알아보기 위하여 조건적 간접효과를 분석한 결과, 고객 불만의 강도가 높은 상황에서는 부정정서가 인지적 재평가를 매개로 하여 정서적 소진에 미치는 간접효과가 정적으로 유의하였으나 고객 불만의 강도가 낮은 상황에서는 해당 간접효과가 부적으로 유의하였다. 이는 높은 강도의 부정정서 유발 상황에서는 인지적 재평가의 매개효과를 통해 감정노동자의 정서적 소진이 감소될 수 있지만, 낮은 강도의 부정적서 유발 상황에서는 인지적 재평가의 매개효과를 통해 정서적 소진이 증가될 수도 있다는 것을 보여준다. 이러한 결과는 정서조절 연구에 있어 개인차적인 측면과 상황적 측면이 통합적으로 고려되어야 함을 강조하며, 감정노동자 직군의 정서적 특수성에 대한 정보를 제공한다.

• Educational Technology International
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• 제24권1호
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• pp.1-27
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• 2023

This study aimed to examine an augmented reality-based teaching simulation in a mobile application. We examined how AR-enabled interactions affect users' perceived scenario usefulness and avatar realism. The participants were forty-six undergraduate students. We randomly grouped them into two conditions: AR and Non-interactive video groups with equal sample sizes. This study employed an experimental design approach with a one-way multivariate analysis of variance with repeated measures. The independent variable is the presence/absence of AR interaction with a mobile application. The dependent variables were avatar realism and scenario usefulness. The measures explored how the student avatar's emotional intensity in a scenario influences user perception. The results showed that participants in the AR-interaction group perceived avatar realism significantly higher than those in the non-interactive video group. Also, participants perceived the high emotional intensity scenario (aggression toward peers) to be significantly higher usefulness than the low emotional intensity scenario (classroom disruption).

• 감성과학
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• 제26권4호
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• pp.93-102
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• 2023

Emojis and avatars are widely used in online communications, but their emotional conveyance lacks research. This study aims to contribute to the field of emotional expression in computer-mediated communication (CMC) by exploring the effectiveness of emotion recognition, the intensity of perceived emotions, and the perceived preferences for emojis and avatars as emotional expression tools. The following were used as stimuli: 12 photographs from the Yonsei-Face database, 12 Memojis that reflected the photographs, and 6 iOS emojis. The results of this study indicate that emojis outperformed other forms of emotional expression in terms of conveying emotions, intensity, and preference. Indeed, the study findings confirm that emojis remain the dominant form of emotional signals in CMC. In contrast, the study revealed that Memojis were inadequate as an expressive emotional cue. Participants did not perceive Memojis to effectively convey emotions compared with other forms of expression, such as emojis or real human faces. This suggests room for improvement in the design and implementation of Memojis to enhance their effectiveness in accurately conveying intended emotions. Addressing the limitations of Memojis and exploring ways to optimize their emotional expressiveness necessitate further research and development in avatar design.

• 대한인간공학회지
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• 제33권5호
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• pp.323-335
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• 2014

Objective: The aim of this study is to identify the relationship between personality and psychological responses induced by emotional stimuli (happiness, sadness, anger, boring and stress) for children. Background: Many researches are interested in assertion that there is close correlation between personality and emotion. The relationship between personality and emotion needs to be studied in view of the extended integration, not in view of respective property, because personality is deeply ingrained, and the relatively enduring patterns of thought, feeling and behavior and emotion can take advantage of individual differences in sensitivities to situational cues and predispositions to emotional state. In particular, studies on the personality and emotion for children are necessary in that childhood is an important period for formation of their personality and emotion expression and regulation. Method: Prior to the experiment, we made parents of 94 children rate personalities of their children, based on Korean Personality Inventory for Children (K-PIC). Results of 64 children without missing answers to all questions were analyzed. 64 children were exposed to five emotional stimuli and were asked to report the classification and intensity of their experienced emotion. Results: Children were classified into two groups of the lower 25% and higher 25% scores in twenty sub-scales of K-PIC, and psychological responses to five emotional stimuli between two groups were compared. Accuracy of emotion experienced by emotional stimuli showed a significant difference between the two groups, the lower and higher scores in Hyperactivity and Adjustment. Also, there was a significant difference in the intensity of experienced emotions between the two groups in Intellectual Screening and Psychosis. Conclusion: Our result has shown that hyperactivity, adjustment, intellectual screening and psychosis influence the accuracy and intensity of emotional responses. Application: This study can offer a guideline to overcome methodological limitation of emotion studies for children and help researcher basically understand and recognize human emotion in HCI.

• 대한음성학회지:말소리
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• 제62호
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• pp.19-32
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• 2007

This study investigated the perception of emotional voices by transplanting some or all of the prosodic aspects, i.e. pitch, duration, and intensity, of the utterances produced with emotional voices onto those with normal voices and vice versa. Listening evaluation by 24 raters revealed that prosodic effect was greater than segmental & vocal quality effect on the preception of the emotion. The degree of influence of prosody and that of segments & vocal quality varied according to the type of emotion. As for fear, prosodic elements had far greater influence than segmental & vocal quality elements whereas segmental and vocal elements had as much effect as prosody on the perception of happy voices. Different amount of contribution to the perception of emotion was found among prosodic features with the descending order of pitch, duration and intensity. As for the length of the utterances, the perception of emotion was more effective with long utterances than with short utterances.