• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.141-148
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• 2012

This study investigated the structural coloration and fabric hand of the caustic reduced fabrics for emotional garment using structural color yarns, which was spun by 37 alternating nylon and polyester layers capable of producing basic colors using biomimetic technology. The colorations of the three kinds of structural color yarns were confirmed using multi angle spectro-photometer, and their triangular cross sections composed with 37 alternating nylon and polyester layers were measured using SEM and were discussed with layer length in relation with coloration and spinning conditions were also set up. The apparent color difference and reflectance of the three kinds of fabrics with different density and weave pattern were analysed as ranging from 400nm to 700nm. The optimum fabric structural design which is made by warp and weft densities(194ends/in ${\times}$ 105picks/in) and caustic reduction condition by $100^{\circ}C$ temperature and 60minutes with NaOH, 20g/l solution were decided through analysis of the mechanical properties and fabric hands of these three kinds of fabrics treated with 3 kinds of the caustic reduction conditions. And it was shown that the rate of caustic reduction was increased from 13% to 23% with increasing temperature and time of caustic reduction. The extensibility, bending rigidity and shear modulus of caustic reduction treated fabrics were decreased by treatment of caustic reduction, on the other hand fabric compressibility was increased. And it was shown that the hand value of specimen number one which was treated with temperature $100^{\circ}C$ and time 60minute was the best and the hand of this fabric was better than that of Morpho $fabric^{(R)}$ made by Teijin co. Japan.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.155-164
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• 2018

The temperature is a sense that can be felt by touch and sight. However, the concept of the temperature sensation is rarely used together with the concept of visual sensation and tactile sensation. In this study, the sensation of the temperature sensed through tactile and visual sense was investigated by the visual temperature depending on color and material characteristics. The textile was selected as a sample that could include color and material characteristics. The textile sample was composed of each 15-16 kinds of Yellow, Red, Blue, and Green of total 90 samples. The analytical method was to analyze first, the warm-cool of the colors of Yellow, Red, Blue, Green, and then to the visual temperature according to visual classification and tactile classification. And we investigated the correlation of the visual temperature depending on weight, thickness, and unevenness. As a result, the number of textiles felt by Cool and Warm differed according to the warm-cool of the colors feeling in the same textile. However, the visual temperature was different to each classification of textile. In particular, it was noticeable in thin, see-through and matte textiles. In relation to weight, thickness, unevenness and the visual temperature, the textile classification related to the weight is a classification of a hard, matte textile, and the textile classification related to the thickness is a thin, see-through textile.

• Science of Emotion and Sensibility
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• v.5 no.2
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• pp.23-28
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• 2002

The purpose of this study was to classify apparel fabrics according to rustling rounds and to analyze their transformed colors and mechanical properties. The rustling sounds of apparel fabrics were recorded and then transformed into colors using Mori's color-transforming program. The specimens were clustered into five groups according to sound properties, and each group was named as ‘Silky’,‘Crispy’,‘Paper-like’,‘Worsted’, and ‘Flaxy’, respectively. The Silky consisted of smooth and soft silk fabrics had the lowest value of LPT, $\Delta$f, ARC , loudness(B) and sharpness(z). Their transformed colors showed lots of red portion and color counts. The Crispy with crepe fabrics showed relatively low loudness(z) and sharpness(B), but diverse colors and color counts were appeared. The Paper-like showed the highest value of LPT, $\Delta$f and loudness(z). The Worsted composed of wool and wool-Like fabrics showed high values of LPT, $\Delta$f, loudness(z) and sharpness(B). The transformed rotors of the Paper-like and Worsted showed the blue mostly but color counts were less than the others. The Flaxy with rugged flax fabric had the highest fluctuation strength, and their transformed colors showed diversity.

• Journal of the Korean Society of Costume
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• v.60 no.5
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• pp.19-34
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• 2010

This study aims to examine associationistic psychology and psychological operation associated with each color image, then to study the relation between particular colors used in paintings produced by Gogh and Klimt in different times and these painters' psychology in a bid to explore the meaning and role of psychological operation of colors. The findings of the study indicated that red and blue colors represent mainly negative images, while yellow and orange colors represent mainly positive images and psychologies. Specifically, in the case of Gogh, red expresses anxiety, a negative image, yellow symbolizes passion, a major positive image of emotional liberation, dark and thick green and the green involving blue symbolize negative images, emptiness and despair, and blue represents negative images of internal desire conflicts, and screaming. Also, purple used together with white represents anxiety and depression. In the case of Klimt, red represents negative images of anger toward mother and suppressed energy, yellow, an alternative to gold color, symbolizes the positive image of hope, passion, desire and eroticism, the arrangement of strong gold and orange colors represents a color of psychological healing more than a color of hope. As such, colors used in paintings produced by modern Western painters express the physiological conditions, psychological feeling and emotion in life, at the time when the artists produced such works. It was found that colors are yet another language of expressing emotions, and symbolize the psychologies of the artists, indicating that colors have something to do with the painters' experience and emotional impulses.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.137-148
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• 2017

The present study examined the effect of stimulus contrast and color on detection of a target embedded in streams of letters. In Experiment 1, each trial displayed four rapid serial visual presentation (RSVP) streams of letters (i.e., multi-RSVP), and each stream occupied one of four different locations. Each frame in the RSVP stream had four white distractors at the locations except one frame where a dim grey target was displayed at a location with three white distractors at the remaining locations. In the low-visibility target condition, the target's grey color was slightly darker than the background grey whereas much dimmer in the high-visibility condition. Participants were asked to report presence of a predesignated target as quickly and accurately as possible upon its detection in each trial, and their target detection turned out more accurate and quicker in the high-visibility than the low-visibility condition. In Experiment 2, the same RSVP displays and task as Experiment were used, but the grey target letters in the high-visibility condition were replaced with those of distinct chromatic colors. Participants detected target presence more accurately in the high-visibility condition, but the reaction time did not differ between the visibility conditions. The results indicate that higher stimulus contrast as well as distinct color can improve perception of a target stimulus displayed among visually-demanding background, but also suggest that stimulus contrast may play a more substantial role for such perceptual improvement.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.21-32
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• 2020

The perception of a fashion product may vary depending on the texture and color of its material. Additionally, the product may appear differently in person versus on a digital screen. Therefore, in the present study, we sought to investigate the differences in visual sensibility evaluation between materials in person and on digital screens. In this study, three pairs of visual sensibility adjectives were tested for 60 samples selected as fashion materials. Fashion materials were divided into colors, embossings, and visual clarity categories. Results showed that each color had the same sense during in-person and digital evaluation. In terms of visual sensibility according to embossing, both in-person and digital evaluations of materials with embossings were found to have the same visual sense, whereas those without embossings looked different between in-person and digital evaluations. Assessments based on visual classification showed that both in-person and digital evaluations had the same sensibility. This study is meaningful in suggesting that when evaluating the visual sense of fashion material, the sensation for the digital screen versus in person may be different in some cases.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2004.04a
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• pp.528-531
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• 2004

본 논문에서는 칼라 영상을 이용하여 인간의 감성을 인식할 수 있는 방법을 제안한다. 먼저 칼라 영상으로부터 피부색 추출방법을 이용하여 얼굴을 추출한다 그 다음, 추출된 얼굴 영상으로부터 인간 얼굴의 특징 점(눈썹, 눈, 코, 입)들을 추출하는 방법과 각 특징 점들 간의 구조적인 관계로부터 인간의 감성(기쁨, 놀람, 슬픔, 분노)을 인식하는 방법을 제안한다. 본 논문에서 제안한 방법은 퍼지 추론을 기반으로 하여 인간의 감성을 인식한다. 마지막으로, 제안된 방법은 실험을 통해 그 응용 가능성을 확인한다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.05a
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• pp.206-209
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• 2003

본 논문에서는 퍼지추론과 면역 네트워크의 세 가지 메커니즘을 바탕으로 인간의 외부 자극(색상정보)에 따른 내부 감성상태를 인식할 수 있는 방법을 제안한다. 인간의 내부 감성상태는 심리학에서 많이 사용하는 색채심리를 바탕으로 추론을 하였으며 추론된 값은 색상 정보의 정도에 따른 감성상태이다. 이러한 감성상태의 값들 간에 유사성을 계산하여 면역 네트워크에 세 가지 메커니즘에 적용하여 인공적인 감성상태를 인식할 수 있는 방법을 나타내었다.

• Archives of design research
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• v.20 no.1 s.69
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• pp.79-88
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• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.