• Title/Summary/Keyword: economic image

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An Activation plan of Korea Kimchi distribution Industry in the Chinese Kimchi Market

  • Kim, Soonja;Bae, Kihyung;Lee, Jaeeun
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.51-61
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    • 2018
  • Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.

Strategic Use of Fashion: A View from Sociology of Culture (문화사회학적 시각에서 본 패션의 전략적 사용)

  • Choi, Set-Byol;Jin, Ki-Nam
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1342-1351
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    • 2007
  • Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

A Pathway of Career Maturity in Elementary School Children (초등학생의 진로성숙도에 대한 경로분석)

  • Chae, Jin-Young
    • Journal of Families and Better Life
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    • v.28 no.2
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    • pp.111-121
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    • 2010
  • This study examined the variables that influence career maturity in elementary school students and tested a hypothetical structural equation model relating the variables to career maturity. The subjects were 2,771 fourth-grade children(1,494 boys and 1,277 girls) who participated in a Korea Youth Panel Survey(KYPS) in 2004. Data were analyzed through frequency, percentages, Pearson's correlations using SPSS 15.0and structural equation modeling with AMOS7.0. The findings are as follows. The proposed model, as revised, demonstrated the effectiveness of an analysis of the structural equation model, and illustrated that the socio-economic status of parents has only an indirect influence on children's career maturity via relationship with parents, children's self-image or academic work. In addition, relationship with parents, children's self-image, and academic work independently affected children's career maturity both directly and indirectly. Based on the causal relationships among these related variables, the findings reveal that the best pathway towards children's career maturity is in the order of socio-economic status, relationship with parents, children's self-image, and children's academic work.

A Study on the Grandparents Clothing Image Perceived by Adolescents (청소년이 지각한 조부모의 의복이미지)

  • 심준영;김용숙
    • Journal of the Korean Society of Costume
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    • v.51 no.7
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    • pp.75-92
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    • 2001
  • The purpose of this study was to investigate the grandparents' clothing image perceived by adolescents. Self-administered questionnaires were distributed and collected from 547 middle school and high school students from March to April in 2000. Frequencies, percentages, mean. and standard deviation were calculated. χ²-test, t-test, F-test, and ANOVA were used for group differences, and Duncan's multiple range test was used. The results were as follows : 1. Grandparents' clothing images were classified into four images of elegant, comfortable, fashionable and active. 2. Adolescents in middle school, in high economic status, in higher academic achievement, and who pursuited fashion perceived favorable grandparents' clothing images as more favorable. Adolescents perceived clothing images of younger grandparents with higher economic status, or grandmother as more favorable. Adolescents who had a good affection and a good-cognition to their grandparents perceived their clothing images as more favorable. Adolescents perceived their mother-side-grandparents clothing images as more favorable. 3. Grandparents were segmented into 3 groups of the fashion pursuit, the utility pursuit, and the stagnated according to their adolescents' clothing image perception. The adolescents in higher economic status, who pursuited fashion, and had a favorable cognition to their grandparents tended to perceive their grandparents as the fashion pursuit. Adolescents who had a high affection to their grandparents tended to Perceive their grandparents as the utility pursuit. Adolescents perceived their mother side grandparents as the utility pursuit.

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A Study on Content Characteristics, Consumer Behavior and Economic Value According to the Degree of Consideration of Graphic Content (그래픽 콘텐츠 고려 정도에 따른 콘텐츠 특성, 소비자 행동, 경제적 가치에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.7 no.4
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    • pp.85-94
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    • 2021
  • This study verified what differences in screen golf content characteristics, intention to reuse, customer satisfaction and economic value experienced by consumers according to the image feeling, expression method, and image color provided by screen golf graphic content. In addition, the purpose of this study was to analyze what kind of influence the content characteristics of screen golf have on the economic value and what kind of influence the intention to reuse and customer satisfaction have in this process. From September 1, 2021 to September 30, 2021, a survey of 225 copies of consumers using the screen golf course was conducted. For data processing, frequency analysis, factor analysis, reliability analysis, cluster analysis, chi-square analysis and 3-step mediated regression analysis were performed. The research results are as follows. First, the preferred image feeling showed a high level of clean and sophisticated feeling and the preferred expression method showed a high realistic image. In addition, the preferred image color showed a high level of green color. Second, there were differences in competitiveness, ease of use, sense of solidarity and realism according to the degree of consideration of graphic content and differences in consumer's intention to reuse, customer satisfaction, and economic value. Third, in the relationship between screen golf content characteristics and economic value, customer satisfaction and re-use intention had a mediating effect. Through this study, by providing basic data to derive the graphic design model of screen golf, the operating entity suggested a way to improve economic benefits and tried to contribute to the growth of the screen golf industry.

A Study on Relationship among Recognized by Tourism Gentrification and Urban Image (지역거주민의 지각하는 관광 젠트리피케이션과 도시이미지간의 관계 연구)

  • Yang, Sung-Soo;Joa, Bong-Doo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.384-394
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    • 2019
  • The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.

Fashion Corporate Social Responsibility, Corporate Image, Product Preference, and Purchase Intention: Chinese Consumers' Perspectives

  • Zhang, Jian;Cui, Yu Hua
    • Journal of Fashion Business
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    • v.22 no.6
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    • pp.14-24
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    • 2018
  • In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

Criterion of Dwelling Selection on the People who Return to Farming & Going to Village by means of AHP - Centering on the People who Return to Farming & Going to Village in Jellanam-do in Korea - (귀농·귀촌인 주거지 선택 기준에 대한 AHP 분석 연구 -전라남도 귀농·귀촌인을 중심으로-)

  • Kang, Bong-Im
    • Journal of the Korean Institute of Rural Architecture
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    • v.19 no.4
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    • pp.1-8
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    • 2017
  • The purpose of this study is to deduce dwelling selection criterion and to consider change of values and consciousness of dwelling on people who return to farming & going to village. For that, questionnaire of evaluation of housing choice is conducted by people who return to farming & going to village in Jellanam-do by the AHP. The results are as follows. First, four factors as the primary hierarchy structure and 12 factors as the secondary hierarchy structure of dwelling selection criterion are deduced. The primary hierarchy are "education environment", "economic & Convenience in life", "residence safety and image", and "economic value". Second, weight value deduced from the primary hierarchy structure is showed that "economic & convenience in life(0.345)" is the highest and next is "education environment(0.262)". "Residence safety and image(0.237)", and e "economic value(0.157)" is relatively low(C.I. 0.213). Third, for the secondary hierarchy structure, the case of life convenience is showed that economic condition(0.403) is the highest, the case of educational condition is showed that education facilities(0.479), the case of residence safety and image is showed that residence area(0.490) is the highest, and the case of economic importance is showed that financial technology(0.470) is the highest.

A Study on Zero Pay Image Recognition Using Big Data Analysis

  • Kim, Myung-He;Ryu, Ki-Hwan
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.193-204
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    • 2022
  • The 2018 Seoul Zero Pay is a policy actively promoted by the government as an economic stimulus package for small business owners and the self-employed who are experiencing economic depression due to COVID-19. However, the controversy over the effectiveness of Zero Pay continues even after two years have passed since the implementation of the policy. Zero Pay is a joint QR code mobile payment service introduced by the government, Seoul city, financial companies, and private simple payment providers to reduce the burden of card merchant fees for small business owners and self-employed people who are experiencing economic difficulties due to the economic downturn., it was attempted in the direction of economic revitalization for the return of alleyways[1]. Therefore, this study intends to draw implications for improvement measures so that the ongoing zero-pay can be further activated and the economy can be settled normally. The analysis results of this study are as follows. First, it shows the effect of increasing the income of small business owners by inducing consumption in alleyways through the economic revitalization policy of Zero Pay. Second, the issuance and distribution of Zero Pay helps to revitalize the local economy and contribute to the establishment of a virtuous cycle system. Third, stable operation is being realized by the introduction of blockchain technology to the Zero Pay platform. In terms of academic significance, the direction of Zero Pay's policies and systems was able to identify changes in the use of Zero Pay through big data analysis. The implementation of the zero-pay policy is in its infancy, and there are limitations in factors for examining the consumer image perception of zero-pay as there are insufficient prior studies. Therefore, continuous follow-up research on Zero Pay should be conducted.

Relationship of TBL Component in Corporate Sustainable Management of Fashion Company with Company Evaluation and Brand Image (의류업체의 지속가능경영 TBL 구성요소와 기업평가 및 브랜드 이미지)

  • Na, Dongkyu;Lee, Jeongwon;Na, Youngjoo
    • Fashion & Textile Research Journal
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    • v.16 no.2
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    • pp.293-300
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    • 2014
  • Fashion companies confront to environmental problem and resource depletion and have to consider 'sustainability' into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company's evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.